Limese
1 known investors
Limese is a beauty and personal care brand that sells skincare, haircare, and makeup products addressing concerns such as acne, pigmentation, aging, pores, hydration, and dark spots. Its offerings are organized by skin and hair concern for direct-to-consumer shoppers.
Also known as Limese Connect · Limese India
Investors · 1
Company profile
researched Aug 2026Limese, operating as Limese Connect and consumer-facing as Limese India, is a curated beauty retail platform that imports and sells Korean skincare, haircare and makeup products to consumers in India. Its catalogue is organised by product type (cleansers, toners, toner pads, serums and essences, sunscreens, exfoliators, moisturisers, pimple patches, spot treatments, lip and eye care, shampoos, hair treatments, packs and serums, lip tints, glosses, balms and eye shadow), by skin concern (acne and breakouts, redness, dullness, dehydration, pigmentation, pore care, wrinkles and fine lines, frizzy and dull hair), by skin type (acne-prone, oily, dry, sensitive, combination) and by active ingredient (vitamin C, ceramides, niacinamide, glutathione, tranexamic acid, hyaluronic acid, peptides, retinol, centella asiatica, snail mucin, propolis, rice extracts and others).
The storefront carries third-party Korean brands including COSRX, Rom&nd, I'm From, Klairs, By Wishtrend, Numbuzin, Some By Mi, One Thing, One-day's You, Moart Lab, OOTD, P. Calm, Tage, Treecell and CIC Pimple Patch, and states it works with brands as an official partner. Alongside its direct-to-consumer store the company operates a rewards programme and a B2B channel. The site states products are made in Korea and CDSCO approved for the India store.
Founding story
According to the company, founder Dale Deugcheon Han started the platform after observing high demand for effective skincare products in India alongside a gap in supply, and set out to combine Korean product innovation and a 'skin-first', prevention-oriented ethos with Indian skincare and wellness traditions. A third-party company profile lists a founding date of 2016, with Deugcheon Han as Founder and CEO and Lester O. as Director.
Business model
Limese sources and curates Korean beauty brands and resells them in India through its own online store, supplemented by a B2B channel for business buyers and a customer rewards programme. It positions itself as an official brand partner for the labels it carries, offering free shipping on all orders and pan-India delivery.
Revenue is generated from retail sales of third-party Korean beauty products through the company's direct-to-consumer website, with prices listed in Indian rupees, plus a B2B sales channel.
Traction
The site displays a 4.81-star average from 1,911 verified customer reviews and states it offers more than 20 brands and over 350 products. A third-party profile lists an employee range of 41 to 60 and names Kakao Ventures as an investor.
▸Full profile — market position, go-to-market, geography
Market position
The company presents itself as a curator of authentic K-beauty for the Indian subcontinent, with more than 20 brands and 350+ products and claimed official brand partnerships.
Limese emphasises curation of Korean brands specifically selected for Indian skin types, concerns and climate, authenticity through official brand partnerships, CDSCO approval for the India store, and a concern-first browsing experience.
Go-to-market
Sales run through the company's own Shopify-style online storefront with concern- and ingredient-based navigation, promotional discount codes (e.g. a 10% first-purchase code), a rewards programme, and social channels on Instagram (@limese_connect) and YouTube.
Indian consumers shopping for Korean skincare, haircare and makeup, spanning beginners and experienced skincare users, and segmented by skin type and concern; the site also merchandises gifting, budget (under ₹999), mini/try-and-buy and bundle sets, and a men's selection. A B2B section addresses business buyers.
Geography
The business operates across two locations: a Korean team based at a WeWork co-working space in Seoul, South Korea, and an Indian team in Mumbai at Dextrus. Delivery is offered across India. A third-party profile lists headquarters in Seoul, South Korea.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 5
primary sources listed
- Limeselimese.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Limese do?
- Limese is a curated Korean beauty e-commerce platform selling K-beauty skincare, haircare and makeup brands in India.
- Who are Limese's investors?
- Limese's investors include Kakao Ventures.