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Limeloop

Emeryville, US · Founded 2017 · 2 employees on LinkedIn · 6 known investors

Find your way into Limeloop

23 people in our graph share verified history with the Limeloop team — schools, employers, funds. One of them is your warm intro.

Haley Johnsonunlockedknows Ashley Etling · together at CircleUp (overlapped)
×8knows the team · via CircleUp
knows the team · via Numina.co
×2knows the team · via Fort Hays State University

LimeLoop provides premium reusable shipping mailers that replace single-use cardboard boxes and return automatically to the merchant for reuse up to 20+ times. It serves e-commerce and D2C/B2B brands looking to reduce packaging waste and carbon emissions while offering a branded unboxing experience.

Also known as LimeLoop

Founders & leadership

Limeloop was founded in 2017 by Ashley Etling.

AEAshley Etling
Ashley EtlinginCEO, Co-FounderAshley Etling is an executive at LimeLoop, which provides reusable shipping mailers for e-commerce brands. She has previously scaled ventures across physical products, enterprise software, and hardware-software hybrid businesses.

Investors · 6

Reported raises · per SEC filings

Form D private placements

$140K disclosed across 2 rounds · 2018

$20KraisedDec 2018 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Ashley EtlingExecutive Officer, Director
Offering amount
$1M
Amount sold
$20K
First sale
Dec 2018
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$120KraisedJul 2018 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Ashley EtlingExecutive Officer
Offering amount
$120K
Amount sold
$120K
First sale
Feb 2018
Incorporated
Limited Liability Company, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

LimeLoop makes reusable shipping mailers intended to replace single-use cardboard boxes and poly mailers for companies that ship physical goods. Brands pack orders in LimeLoop's durable mailers and ship through their existing carriers; the recipient unpacks the order, prepares the mailer for return, and drops it in any mailbox, after which it travels back to the sender to be packed and shipped again. The company states the mailers are built for at least 20 or more uses and that the return process requires no label printing or post office trip.

The offering is positioned around three claimed benefits: waste and emissions reduction (up to 85% fewer carbon emissions per shipment, with each mailer replacing multiple single-use boxes), a tactile unboxing experience for end customers, and cost amortization as per-shipment cost declines with repeated reuse. LimeLoop says its mailers work with all major carriers and fit into existing fulfillment workflows, with onboarding taking less than two weeks. It also addresses loss and damage, describing lost mailers as a minimal share of volume relative to overall savings.

Business model

LimeLoop supplies reusable packaging to brands that ship products, combining physical mailers with a return-by-mail loop so the same packaging is reused across many shipments rather than sold once as disposable packaging.

Traction

The company cites use by consumer brands, naming apparel company Toad & Co as a customer whose customers comment on the packaging, and lists media features in Good Morning America, Forbes, The New York Times, Fast Company and Outside Magazine.

Full profile — market position, technology, go-to-market

Market position

Operates in reusable and circular e-commerce packaging, offering an alternative to single-use cardboard boxes and mailers for shipping and returns.

Positions reusable mailers that require no change to a brand's existing carriers or fulfillment workflow, return automatically via any mailbox without printing labels, and are engineered for 20 or more shipping cycles while providing a premium unboxing experience.

Technology

Durable reusable mailers designed to withstand repeated shipping cycles, with a return mechanism that lets recipients prepare and deposit the mailer in any mailbox for automatic routing back to the sender.

Go-to-market

Sells directly to brands through its website, which offers packaging options and an online shop for reusable mailers, and highlights customer references such as apparel brand Toad & Co along with media coverage in outlets including Good Morning America, Forbes, The New York Times, Fast Company and Outside Magazine.

Companies of any size that ship physical products, including apparel brands operating both B2B and direct-to-consumer, and merchants that handle a high volume of returns.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Carbon footprint reduction per shipmentJan 202485%
Reuses per mailerJan 202420 uses (20+)
Single-use boxes replaced per mailerJan 202450 boxes (50+)

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Easyship57 shared keywordsEasyship provides shipping and logistics solutions for eCommerce stores, enterprise shippers, platforms, and crowdfunding projects, offering discounted multi-carrier shipping rates, label generation, international shipment handling, and fulfillment services.
Clickpost50 shared keywordsClickPost provides a unified logistics intelligence platform that integrates shipping, tracking, and returns management for e-commerce businesses. The platform uses AI to personalize post-purchase customer experiences and optimize last-mile delivery operations.
ShipBob44 shared keywordsShipBob provides fulfillment and logistics services for ecommerce businesses, enabling direct-to-consumer brands to outsource order fulfillment and warehouse operations. The company operates over 50 fulfillment centers globally and serves thousands of ecommerce merchants.
Shippo36 shared keywordsShippo is a shipping platform that enables e-commerce businesses and marketplaces to connect with global shipping carriers through a unified API and dashboard. The platform serves merchants of all sizes, from small businesses to large enterprises, providing access to carrier integrations and logistics tools previously available only to major retailers.
Recycle Track Systems32 shared keywordsRTS is a waste and recycling management provider that combines services with a customer portal offering real-time data, analytics, and reporting to help organizations track diversion, cut costs, and meet sustainability goals. It offers AI-powered smart waste sensors (Pello) and gamified reverse vending machines (Cycle) for clients such as stadiums, convention centers, and large venues.
SmartAsset31 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.

Companies competing with Limeloop for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Limeloop do?
LimeLoop supplies brands with premium reusable shipping mailers that customers return by mail for repeated reuse.
Who founded Limeloop?
Limeloop was founded by Ashley Etling in 2017.
Who are Limeloop's investors?
Limeloop's investors include City Light, Johnson Venture Partners, Knockout Capital, REFASHIOND Ventures, Silicon Road Ventures, Third Sphere.
How much funding has Limeloop raised?
Limeloop has disclosed $140K raised across 2 rounds.
Where is Limeloop headquartered?
Limeloop is headquartered in Emeryville, US.