LILYSILK
1 known investors
LILYSILK sells silk clothing and apparel directly to consumers, including new arrivals, activewear, and seasonal collections. It is an online retailer of silk fashion products.
Also known as Lilysilk Β· LILYSILK
Investors Β· 1
Company profile
researched Aug 2026LILYSILK is a consumer brand that sells silk-based products directly to shoppers through its own e-commerce site, a mobile app and physical retail, including a store in New York City. Its assortment is organized into ready-to-wear apparel (shirts and blouses, jackets and coats, pants, tank tops, knitwear, sleepwear and activewear-style pieces) and home goods, described on the site as silk beddings and accessories.
The brand markets proprietary or branded fabric and product lines such as Silkerry, SILKAIRY, silk jersey and LILYSILK EASYCARE, and merchandises inventory in seasonal drops and themed edits (for example a Fall 2026 drop and a Labor Day edit). Company-facing content also covers sustainability, fabric sourcing ("Fabric of Choice"), a "LILYSILK Factory" page and partnership opportunities.
Business model
Direct-to-consumer retail: LILYSILK sells its own branded silk apparel and home textiles through its website and app, supported by owned physical stores, rather than through third-party wholesale channels described in the source material.
Revenue comes from product sales at published retail prices, with frequent discounting (items listed at 20β30% off, plus a flash sale advertised at up to 70% off). Listed prices include a silk shirt at $159 (discounted to $111), silk pants at $299 (discounted to $209) and a silk-viscose knit tank at $99 (discounted to $79). A loyalty program, Silk Club, offers tiered member discounts, points redemption at 100 points = $1, birthday-month discounts, free shipping and free returns/exchanges, and email sign-up carries a $10-off incentive.
βΈFull profile β market position, technology, go-to-market, geography
Market position
Positions itself as a premium silk specialist spanning fashion apparel, bedding and accessories.
Technology
The brand promotes branded fabric and finishing technologies including Silkerry, SILKAIRY and LILYSILK EASYCARE, alongside lightweight silk jersey and silk-viscose knit constructions.
Go-to-market
Online-first selling via the brand's website and mobile app, with direct marketing through email, SMS and WhatsApp subscription channels, a loyalty and rewards program, seasonal collection drops and promotional edits, and a telephone customer-service line (+1 866 655 1888) staffed on Pacific time. Physical stores, including one in New York City, and a "Partner With Us" program supplement the direct channel.
Retail consumers buying premium silk clothing, sleepwear and bedding; the site also advertises dedicated professional and student discount programs and a members' loyalty tier.
Geography
Consumer-facing operations are oriented to the United States, with a US toll-free service line, Pacific-time support hours and a New York City store; the site references multiple stores and shipping/delivery services.
Compiled by commissioned research from 1 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
βΈResearch sources Β· 1
primary sources listed
- LILYSILKlilysilk.com Β· web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LILYSILK do?
- LILYSILK is a direct-to-consumer brand selling silk apparel, bedding and accessories online and through its own stores.
- Who are LILYSILK's investors?
- LILYSILK's investors include Beyond Ventures.