Fundraising FoxLiftLab
2 known investors
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LiftLab is a marketing effectiveness measurement platform that unifies brand and performance media in a single model, giving CMOs and CFOs auditable, financially defensible views of what drives growth. It serves enterprise marketing and finance teams with budget optimization, incrementality testing, and daily market-signal analysis.
Founders & leadership
BK
Bala KandulaFounder
JW
John WallaceFounder
MD
Mike DeVriesFounder
Investors · 2
Frequently asked questions
- What does LiftLab do?
- LiftLab is a marketing effectiveness measurement platform that unifies brand and performance media in a single model, giving CMOs and CFOs auditable, financially defensible views of what drives growth. It serves enterprise marketing and finance teams with budget optimization, incrementality testing, and daily market-signal analysis.
- Who are LiftLab's investors?
- LiftLab's investors include Cowboy Ventures, Array Ventures Management Llc.