Lick
Founded 2019 · 81 employees on LinkedIn · 2 known investors
Lick sells high-quality paint and colour samples for home decorating, available online and in-store at B&Q. The company offers a colour quiz to help customers choose shades and provides wallpaper and paint products for residential interiors.
Also known as Lick Home
Investors · 2
Company profile
researched Aug 2026Lick is a home interiors brand that sells paint and wallpaper for residential rooms, organised by space (bedroom, living room, dining room, kitchen, bathroom). Its paint range is presented as numbered shades within colour families such as white, green, blue, pink, beige, taupe and red, with individual colours flagged as best sellers, limited editions or part of a seasonal "Colour Edit" collection.
Products are sold through the company's own website and in-store at B&Q. Low-priced £2 paint samples act as an entry product alongside full-size paint, which is offered in finishes including eggshell; a limited-edition shade (Green 170) is listed at £48. The site also runs seasonal merchandising, such as a summer colour palette edit, and a limited-edition colour developed in association with the Hunter boot brand, described as inspired by the sheen of Hunter's Original Tall Boot rubber.
Business model
Direct-to-consumer sales of paint, paint samples and wallpaper via the company's e-commerce site, complemented by retail distribution through B&Q stores. Inexpensive £2 samples serve as a low-friction purchase ahead of full-size paint orders.
Product sales: paint samples priced at £2 each and full-size paint products, including a limited-edition shade listed at £48, sold online and in-store.
Latest developments
The company is promoting a summer colour palette edit, a 2026 Colour Edit range of shades, and a limited-edition Green 170 eggshell colour created in connection with the Hunter boot brand.
▸Full profile — market position, technology, go-to-market, geography
Market position
Curated, numbered colour ranges with low-cost £2 samples, room-based shopping, a guided colour quiz, and limited-edition collaborations such as a Hunter-inspired eggshell shade.
Technology
An online colour quiz on the company's website guides customers to recommended shades for their homes.
Go-to-market
Online direct sales from lickhome.com plus in-store availability at B&Q. Merchandising is organised by room and by popular colour, supported by seasonal collections and an online colour quiz that recommends shades to shoppers.
Consumers decorating residential interiors, including bedrooms, living rooms, dining rooms, kitchens and bathrooms.
Geography
Sells online and through B&Q stores, a UK-based retailer, with prices quoted in pounds sterling.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsLick released Green 170, a limited-edition soft sheen eggshell paint colour inspired by the sheen of Hunter's Original Tall Boot rubber, priced at £48.
Lick promoted a summer makeover campaign with a summer colour palette and seasonal edit, available online and in-store at B&Q.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Licklickhome.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Lick do?
- Lick is a UK home interiors brand selling paint, £2 paint samples and wallpaper online and through B&Q.
- Who are Lick's investors?
- Lick's investors include Redbus Ventures, Samos Investments.