Letsgozero

Go Zero, operating at letsgozero.in, is an Indian dessert brand that makes ice creams and frozen desserts formulated without added sugar and with reduced calories. The company states the brand launched in 2022 and that its products contain no preservatives, no artificial ingredients and no artificial colours or flavours, with sweetness provided by stevia and texture supported by FOS and maltitol. Products carry a footnote that they have zero added sugar but contain naturally occurring sugar.

The product range spans multiple frozen formats: fruit pops (described as made with real fruit), single-serve cups, bars, tubs, layered desserts, "duets" combining a creamy centre with a fruit exterior, and cones. Flavours listed on the site include Mocha Fudge Brownie, Madagascar Chocolate, Belgian Dark Chocolate, Kesar Kulfi, Valencia Orange, Raspberry, Vanilla Choco Fudge, Hazelnut Chocolate, French Vanilla and Roasted Almond. Additional product attributes claimed on a secondary site page include high protein, fibre rich, low carbohydrate, zero trans fat and zero cholesterol.

Founding story

Founder Kiran Shah holds an MBA from IIM Lucknow, worked as a brand manager at Procter & Gamble in Singapore, and then joined his family's ice cream business, which he scaled across India to more than 100 stores. During the COVID-19 pandemic he concluded that sugar consumption was a significant health issue in India, described on the site as the diabetes capital of the world, while consumers remained unwilling to give up ice cream and desserts. After months of experimenting with natural sweeteners including stevia, FOS and maltitol, he developed a proprietary sugar-replacement blend branded Sweet Zero, which the company says cuts ice cream calories by roughly 50% while retaining taste and texture. He describes his aim as making ice creams that "make you feel as good as they taste."

Business model

Consumer packaged goods: the company manufactures and sells branded frozen desserts in retail formats such as cups, tubs, bars, cones, fruit pops, duets and layered desserts.

Revenue comes from sales of packaged ice cream and frozen dessert products, ordered through the company's site and through third-party ordering platforms referenced on its pages.

Traction

The website cites a figure of 1,00,000+ in connection with customers and states the brand delivers throughout India, describing itself as loved by millions; it also references exposure from a Shark Tank appearance.