LeO

LeO is a sales intelligence and prospecting platform built for insurance agents and brokers, with an emphasis on commercial property & casualty lines, employee benefits and nonprofit-sector business. The product lets producers build targeted prospect lists using more than 150 filters covering location, industry, company size, NAICS codes, revenue, compliance issues, experience modification factors, insurance intelligence, renewal dates (X-dates) and risk indicators. A renewal-date database and predictive models for commercial auto X-dates and general liability needs are used to time outreach around policy renewals.

Beyond list building, the platform supports outreach and meeting preparation: AI context-aware email personalization sent from within the tool, push-to-CRM and export-to-CSV workflows, and pre-meeting intelligence that highlights weaknesses, gaps and risks in a prospect's current coverage so agents can propose alternatives. According to trade-press coverage, the underlying database spans over 32 million businesses and surfaces workers compensation details, mod factors, OSHA records, DOT information, benefits, bonds and 401(k) data, along with live contact information and bulk push of carrier, broker, benefits and X-date fields into CRM systems such as Salesforce and HubSpot.

The company positions the platform against static list vendors, and markets enterprise-grade security and support attributes including HIPAA compliance, a 99.9% uptime SLA and 24/7 support, aimed at the compliance requirements of regulated industries.

Founding story

Founder and CEO Liri Halperin Segal has said the idea came from her own experience buying home insurance through a family-recommended agent, where she found the agent lacked the data to assemble the best policy and that the process wasted time on both sides; she concluded that a data-oriented, AI-driven approach could make finding the right customer for the right policy more efficient for agents.

Business model

Software-as-a-service sold by subscription to insurance agencies and individual producers, with self-service purchase, a 14-day free trial, monthly and annual plans (annual billing advertised at a 40% discount), credit allocations provided annually upfront, and an enterprise tier handled by the sales team.

Recurring subscription fees for platform access, tiered by plan and billing frequency, including a discounted $59/month offer tied to a FirstConnect partnership and a separately quoted enterprise option.

Traction

Marketed as trusted by more than 1,000 agencies, with a database of over 32 million businesses; agency owners and producers quoted in company materials and trade press describe use for niche list building, cross-selling and identifying underinsured risks.

Latest developments

A January 2025 feature in Rough Notes detailed the platform's database scale, predictive X-date capabilities and CRM integration, and quoted VP of Sales Scott Angell on agencies pivoting from personal lines to commercial lines. Current company materials promote AI-assisted email outreach, benefits and nonprofit prospecting modules, a comparison against Insurance Xdate and Zywave MiEdge, and a discounted $59/month FirstConnect offer.