Fundraising Fox
Leadfy
Techstars '23BRASILIA, BR · Founded 2023 · 22 employees on LinkedIn · 1 known investors
Find your way into Leadfy
Sign up to see every warm intro you have to Leadfy
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Leadfy team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Leadfy automates lead generation and qualification for automotive dealerships by connecting inventory to real-time marketing actions and delivering qualified leads to existing CRM systems. The platform uses AI to qualify prospects based on behavior and delivers leads via WhatsApp or CRM for salespeople to close.
Also known as Leadfy
Founders & leadership
Leadfy was founded in 2023 by Aurélio Araújo.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Leadfy is a Brazilian lead-generation and automation platform built for automotive dealerships. The product continuously reads a dealership's vehicle inventory and uses that data to advertise specific vehicles across digital channels, directing shoppers to the dealer's own website. Visitors who show interest in a particular vehicle are captured, validated and qualified, and the resulting lead — together with its full journey history — is passed into the CRM or DMS the dealership already uses.
The platform's stated feature set includes inventory integration and synchronization, multi-channel acquisition, interest qualification, contact validation, source tracking, profile unification, journey mapping, multi-platform remarketing, a 24/7 "salesperson" function, budget optimization and a monitoring dashboard. The company positions itself as an efficiency layer between the dealership and digital media channels, aimed at increasing conversion without increasing media budget, and states it connects to more than 53 existing tools. Leadfy describes itself as combining data, media and performance in a single platform, and operates with an internal framework it calls leadfyOS covering results commitment, continuous adaptation and scalable efficiency.
Founding story
Leadfy originated inside a paid-traffic agency specialized in the automotive market. In 2022 a small team within the agency built a tool to speed up campaign management, reaching 40 paying clients within a year. In May 2023 the product was spun out as an independent business, founded by Aurélio Araújo, Alfredo Moreira and Eldon Clayton, with Araújo as CEO, Moreira as CMO and Clayton as CTO.
Business model
Leadfy sells a subscription-style software platform to car dealerships and dealership groups, sitting between their inventory and digital advertising channels and delivering qualified leads into the customer's existing CRM/DMS.
The company's predecessor product inside the agency operated on a paying-client basis, reaching 40 paying clients within a year before the spin-out; Leadfy markets the platform to dealerships as an ongoing service.
Traction
The company reports more than 1 million leads attracted, more than 30,000 conversions per month and more than 450 points of sale served. Its predecessor product reached 40 paying clients in its first year inside the agency. Leadfy also cites customer outcomes of 3x more conversion and more than R$500,000 in savings from reduced spending on portals and inefficient traffic.
Latest developments
The company reports serving more than 450 dealership points of sale and continuing growth, and highlights its 2023 selection into a three-month Techstars immersion following contact with an international investor at Web Summit Rio.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Leadfy positions itself as an efficiency layer between dealerships and digital media channels, addressing the problem of dealers spending heavily on search, social and display advertising while receiving few and largely cold leads.
Leadfy emphasizes end-to-end coverage — from continuous inventory reading and channel-level vehicle advertising through qualification and delivery into the dealership's existing CRM/DMS — rather than requiring new tools, alongside full lead-journey attribution and more than 53 integrations.
Technology
The platform continuously reads dealership inventory feeds and uses that data to serve vehicle-level advertising across digital channels, then applies interest qualification, contact validation, source tracking, profile unification and journey mapping to incoming contacts before pushing them, with history, into the customer's CRM or DMS. Additional components include multi-platform remarketing, a 24/7 automated attendance function, budget optimization and a tracking dashboard. The company states it uses market intelligence to generate higher-quality leads for the automotive sector.
Go-to-market
Direct sales to dealerships and dealer groups via demo requests and scheduled consultations on the company website, supported by customer testimonials from dealership marketing and commercial executives, and by integrations with more than 53 existing dealership tools that lower setup effort.
Automotive dealerships and multi-brand dealership groups in Brazil; named customers include Grupo JRCA, Grupo Smaff, Grupo Dinisa, Grupo Via1 and Grupo Urca.
Geography
Headquartered in Brazil, with customer groups operating in Brazilian markets including Niterói and São Gonçalo; the company has also been described as active in the United States and Canada, and participated in a Techstars immersion tied to Canada.
History
After the May 2023 spin-out from the agency, the company was approached by an international investor at Web Summit Rio and took part in a three-month Techstars immersion, an engagement the company associates with activity in Canada. The company also cites coverage in the Brazilian newspaper Correio Braziliense. By the time of its current site, Leadfy reports serving more than 450 dealership points of sale.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe product built inside a paid-traffic agency specialized in the automotive market became an independent business, founded by Aurélio Araújo, Alfredo Moreira and Eldon Clayton.
After being approached by an international investor at Web Summit Rio, Leadfy joined a three-month immersion program with Techstars.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Leadfyleadfy.me · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Leadfy do?
- Brazilian lead-automation platform that connects car dealership inventory to digital channels and delivers qualified leads into their CRM.
- Who founded Leadfy?
- Leadfy was founded by Aurélio Araújo in 2023.
- Who are Leadfy's investors?
- Leadfy's investors include Techstars.
- Where is Leadfy headquartered?
- Leadfy is headquartered in BRASILIA, BR.