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Launchmetrics

Acquired

9 known investors

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Acquired by Lectra January 2024 · $85M (~$85 million for 50.3% stake, with plans to acquire remaining shares by 2030) · source ↗

Launchmetrics provides technology to connect the industry, serving fashion, luxury, and consumer brands through intelligence and campaign management solutions.

AdTechAI & Machine LearningConsumerMarketing TechMedia & EntertainmentSaaS

Founders & leadership

MJMichael Jaïs
Michael JaïsChief Executive OfficerMichael co-founded Augure in 2002 and became CEO of Launchmetrics following its 2016 merger with Fashion GPS. He previously held roles at Accenture and Thomson Multimedia, and founded Leonard's Logic, a business intelligence software company, which was acquired by Hummingbird in 1999. He holds a Master's degree in Economics and Finance from Sciences Po Paris, where he also serves as a researcher on luxury industry digital transformation and teaches courses on digital strategy for luxury brands.
JSJenny Smith
Jenny SmithChief Operating OfficerJenny Smith is Chief Operating Officer at Launchmetrics, a platform serving fashion, luxury, and consumer brands with intelligence and campaign management solutions. She brings 15+ years of experience in fashion, luxury, and retail operations, with expertise in business operations, legal, IT, and SaaS strategy, including involvement in multiple mergers and acquisitions that shaped Launchmetrics' current footprint.
ARArnaud Roy
Arnaud RoyChief Strategy OfficerArnaud Roy has over 15 years of experience in B2B SaaS strategy and growth, including work on product development, go-to-market initiatives, and mergers and acquisitions. He holds an MBA from IESE Business School and graduated from ESCP Europe.
TFTatiana Ferreira
Tatiana FerreiraChief Customer Officer
ABAlison Bringé
Alison BringéChief Marketing OfficerAlison Bringé is Chief Marketing Officer at Launchmetrics and holds an MBA in Fashion, Experience, and Design Management from SDA Bocconi. She has over 15 years of experience in marketing, communications, and brand development.
COCarlos Ortega
Carlos OrtegaChief Sales Officer
PMPau Montero Parés
Pau Montero ParésChief Technology OfficerPau Montero Parés is Chief Technology Officer at Launchmetrics, where he oversees core platforms, data systems, and infrastructure. With over 20 years of experience in technology leadership, he has managed distributed engineering teams and systems serving high-availability requirements, with particular expertise in cloud infrastructure, data management, and organizational scaling.
MLMargot Lasseigne
Margot LasseigneChief Data Officer
ARAntonino Russo
Antonino RussoChief Financial OfficerAntonino Russo is Chief Financial Officer at Launchmetrics, a Lectra company, and brings extensive experience in financial operations, corporate finance, and process improvement. He focuses on scaling financial systems and processes while ensuring compliance with international standards.

Board

KL
Kim LeitzesAdvisor

Investors · 9

Serenalisted by SerenaParis · $100K – $15M

How we know: Serena's portfolio page · Not right? Tell us

Seventure Partnerslisted by Seventure PartnersParis

How we know: Seventure Partners's portfolio page · prnewswire.com · open dataset · 5k.vc investor directory · Not right? Tell us

Supernode Ventureslisted by Supernode VenturesNew York · $500K – $1.3M

How we know: Supernode Ventures's portfolio page · Not right? Tell us

TempoCaplisted by TempoCapLondon

How we know: TempoCap's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Ventech Chinalisted by Ventech ChinaShanghai

How we know: Ventech China's portfolio page · Not right? Tell us

BpifrancereportedParis, Ile-De-France · $270K

How we know: funding news · prnewswire.com · Not right? Tell us

Also in the syndicate · 2

Famille CFamillie C

Funding

SEC filings, press & company announcements

$50M disclosed across 1 round · 2018

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Launchmetrics Raises $50M to Continue Its Rapid Growth as the Leading Marketing Platform & Analytics Solution for the Fashion, Luxury and Cosmetics Industriesprnewswire.com · Sep 2018

Frequently asked questions

What does Launchmetrics do?
Launchmetrics provides technology to connect the industry, serving fashion, luxury, and consumer brands through intelligence and campaign management solutions.
Who are Launchmetrics's investors?
Launchmetrics's investors include Cipio Partners, Serena, Seventure Partners, Supernode Ventures, TempoCap, Ventech China, Bpifrance.
How much funding has Launchmetrics raised?
Launchmetrics has disclosed $50M raised across 1 round.