Lanch

LANCH is a Berlin-based food-tech company that develops delivery-oriented food brands together with social media creators, musicians and athletes, and then has those brands produced by partner restaurants and ghost kitchens. Its brands include the pizza brand Happy Slice, created with German YouTubers Knossi and Trymacs; the chicken brand Loco Chicken, developed with German musician Luciano and described as offering halal-certified wings, filets and burgers plus chicken-and-waffle items and proprietary spice blends; and Happy Chips, a packaged potato chip product. Products are ordered by consumers primarily through delivery platforms such as Lieferando, Wolt and UberEats, with Loco Chicken also offered through physical franchise stores.

The company positions itself as a combination of influencer marketing and food technology, stating that it aims to build a large virtual food marketplace by giving gastronomy operators the tools to run its brands. It offers two partner models on its website: franchise partnership, advertised as an opportunity to earn up to €2 million per year with a Loco Chicken store, and ghost kitchen partnership inside an existing restaurant, advertised at up to €200,000 per year in additional revenue. Management describes LANCH as a technology company because of its use of data: it built quality-control software capturing qualitative and quantitative data, feeds performance data back to creators and partner restaurants, and uses order and social media data to decide which products to develop and where to open physical locations.

LANCH also runs an Entrepreneurship Program in Berlin for Entrepreneurs in Residence and founder associates, rotating participants through operations, growth, finance, marketing and tech, with mentorship from the leadership team and exposure to investor networks. Former participants describe projects including a partner dashboard used by 80-plus gastronomy partners, order-data cluster analysis, ops automation and leadership dashboards, scaling the Loco Chicken Creator Program into new countries, a social media campaign planning tool, and a switch of the logistics provider supplying ghost kitchens and QSR stores.

Founding story

LANCH was co-founded by CEO Nono Konopka together with Dominic Kluge, Jonas Meynert and Kevin Kock. The first brand, Happy Slice, was created with YouTubers Knossi and Trymacs after nearly a year of development with a master chef, more than 50 tastings and over 1,500 tasters, resulting in a pizza range using hand-stretched pinsa dough from Italy; Loco Chicken followed as the second brand, developed with musician Luciano.

Business model

LANCH creates and owns the food brands and supplies participating kitchens with ingredients, while third-party restaurants and ghost kitchen partners handle cooking and delivery platforms handle distribution. At the time of the 2023 funding round, restaurants received one third of the takings, with the remainder split between influencers, delivery platforms and LANCH. Partners engage either as franchisees operating branded stores or as ghost kitchens using spare capacity in an existing restaurant, and LANCH has extended into packaged retail products such as Happy Chips sold through supermarkets.

Revenue is generated from the share of order value retained by LANCH after restaurant partners, creators and delivery platforms take their cuts, from supplying partner kitchens, from franchise store operations, and from retail sales of packaged food products.

Traction

Happy Slice launched with about 70 partner restaurants and roughly 30,000 pizzas sold in its opening weekend; Loco Chicken was planned to start with about 100 locations, with a target of more than 500 locations within a year. By February 2025, about a year and a half after commercial launch, LANCH said it operated 350 ghost kitchens plus a growing number of franchise stores, and its Happy Chips were sold in more than 10,000 supermarkets. Total funding raised was reported at about $34 million.

Latest developments

In February 2025 LANCH announced €26 million ($27 million) in new funding co-led by Felix Capital and HV Capital, to be used for further expansion in Germany ahead of additional markets. The company said Happy Chips had reached more than 10,000 supermarkets and that another snack product would be announced soon, and it stated a focus on building physical quick-service restaurants informed by data from its 350 delivery locations.