Fundraising Fox

Laird Superfood

NYSE: LSF

Sisters, US · Founded 2016 · Nevada corporation · 1 known investors

Laird Superfood makes plant-based functional food products, including adaptogen formulas built around mushrooms such as Chaga, Cordyceps, Lion's Mane, and Maitake, marketed for their nutritional and health-supporting properties. Its products target health-conscious consumers seeking superfoods as part of a daily routine.

ConsumerDirect to ConsumerWellness & Fitness

Founders & leadership

Laird Superfood was founded in 2016 by Paul Hodge and Laird Hamilton.

PH
Paul HodgeCo-founder
LHLaird Hamilton
Laird HamiltonCo-founder
TW
Thomas WetheraldExecutive

Investors · 1

Danone Manifesto VentureNew York City

Reported raises · per SEC filings

Form D private placements

$36.7M disclosed across 8 of 11 rounds · 2015–2019

▶$6.7MraisedSep 2019 · 14 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Laird HamiltonDirector
  • Paul HodgeExecutive Officer, Director
  • Andrew McCormickExecutive Officer
  • Valerie EllsExecutive Officer
  • Arik BenzinoDirector
  • Greg GravesDirector
  • Thomas WetheraldDirector
Offering amount
$15M
Amount sold
$6.7M
First sale
Sep 2019
Incorporated
Corporation, Oregon, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20.7MraisedDec 2018 · 23 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Thomas WetheraldExecutive Officer, Director
  • Arik BenzinoDirector
  • Paul HodgeExecutive Officer, Director
  • Greg GravesDirector
  • Laird HamiltonDirector
Offering amount
$32M
Amount sold
$20.7M
First sale
Nov 2018
Incorporated
Corporation, Oregon, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4MraisedMay 2018 · 23 investors · Retailing
Rule 506(c)
Officers, directors & promoters on the filing
  • Paul HodgeExecutive Officer, Director
  • Laird HamiltonDirector
  • Thomas WetheraldExecutive Officer, Director
Offering amount
$4M
Amount sold
$4M
Proceeds to insiders
$540K
First sale
May 2018
Incorporated
Corporation, Oregon, 2015
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$450KraisedMar 2018 · 1 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Paul HodgeExecutive Officer, Director
  • Thomas WetheraldExecutive Officer, Director
  • Laird HamiltonExecutive Officer, Director
Offering amount
$450K
Amount sold
$450K
First sale
Mar 2018
Incorporated
Corporation, Oregon, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$15KofferedMar 2018 · 1 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Paul HodgeExecutive Officer, Director
  • Thomas WetheraldExecutive Officer, Director
  • Laird HamiltonExecutive Officer, Director
Offering amount
$15K
Incorporated
Corporation, Oregon, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.4MraisedMar 2018 · 3 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Laird HamiltonExecutive Officer, Director
  • Thomas WetheraldExecutive Officer, Director
  • Paul HodgeExecutive Officer, Director
Offering amount
$1.4M
Amount sold
$1.4M
First sale
Feb 2018
Incorporated
Corporation, Oregon, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.5MofferedNov 2017 · Other
Rule 506(c)
Officers, directors & promoters on the filing
  • THOMAS WETHERALDDirector
  • LAIRD HAMILTONDirector
  • PAUL HODGEExecutive Officer, Director
Offering amount
$3.5M
Minimum investment
$50K
Proceeds to insiders
$300K
Incorporated
Corporation, Oregon, 2015
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$1.9MraisedNov 2017 · 16 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Paul HodgeExecutive Officer, Director
  • Thomas WetheraldDirector
  • Laird HamiltonDirector
Offering amount
$1.9M
Amount sold
$1.9M
Minimum investment
$5K
Proceeds to insiders
$440K
First sale
May 2017
Incorporated
Corporation, Oregon, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap
Instacart917 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Om Mushroom Superfood522 shared keywordsOm grows and sells 10 species of organic, non-GMO mushrooms cultivated in-house at its Certified Organic facility, offering full-spectrum, third-party lab-tested mushroom products for health and wellness consumers. The company grows all its mushrooms in the USA.
Foursigmatic475 shared keywordsFour Sigmatic makes functional mushroom-based consumer products, including mushroom coffee, using concentrated mushroom fruiting body extracts and organic, third-party-tested ingredients. Founded in 2012, the brand sells directly to consumers and through retail coffee aisles.

Companies competing with Laird Superfood for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Laird Superfood do?
Laird Superfood makes plant-based functional food products, including adaptogen formulas built around mushrooms such as Chaga, Cordyceps, Lion's Mane, and Maitake, marketed for their nutritional and health-supporting properties. Its products target health-conscious consumers seeking superfoods as part of a daily routine.
Who founded Laird Superfood?
Laird Superfood was founded by Paul Hodge, Laird Hamilton in 2016.
Who are Laird Superfood's investors?
Laird Superfood's investors include Danone Manifesto Venture.
How much funding has Laird Superfood raised?
Laird Superfood has disclosed $36.7M raised across 8 of its 11 known rounds.
Where is Laird Superfood headquartered?
Laird Superfood is headquartered in Sisters, US.