Kurvballwhiskey
1 known investors
Kurvball appears to be a whiskey brand, based on the domain name; the accessible page was only an age-verification gate with no further details about the product or company.
Also known as KURVBALL · KURVBALL BBQ Whiskey · KURVBALL The Original Barbecue Whiskey · The Kurvball Whiskey Company
Investors · 1
Company profile
researched Aug 2026KURVBALL, marketed as "The Original Barbecue Whiskey," is a flavored American whiskey brand produced by The Kurvball Whiskey Company. The product combines savory, sweet and smoky barbecue flavor with American whiskey and is described as tasting of hickory smoke, barbecue ribs or BBQ chips. It is bottled at 34% ABV (68 proof), is gluten free and American made, and is offered in 750 ml and 50 ml formats, with the 750 ml bottle carrying a suggested retail price of $24.99. The company positions the whiskey for consumption as a cold shot, in mixed drinks and in culinary applications.
After roughly a year and a half of soft-launch selling in markets including Wisconsin, Texas and Missouri, KURVBALL announced a national launch in all 50 U.S. states in November 2023 in conjunction with distributor Southern Glazer's Wine & Spirits, made public while serving as the Official Whiskey Sponsor of the 2023 World Food Championships in Dallas, Texas. Monica Badlani serves as Chief Operating Officer of The Kurvball Whiskey Company. A startup directory listing describes the company as seed stage in the food and beverage sector with a direct-to-consumer model, and lists Cleveland Avenue as an investor.
Business model
The company sells a branded flavored whiskey through retail and on-premise channels supported by a national distributor relationship with Southern Glazer's Wine & Spirits, alongside a direct-to-consumer element noted in a startup directory listing. Distribution spans grocery and beverage chains including Kroger, Target, Albertson's, Total Wine & More, Meijer and Hy-Vee, plus restaurant and hospitality accounts such as Smokey Bones, Famous Dave's and Walt Disney World Resort.
Revenue comes from sales of bottled whiskey; the 750 ml bottle has an MSRP of $24.99 and a 50 ml size is also offered.
Traction
Within roughly 18 months of launch the brand secured placement in chain retailers including Kroger, Target, Albertson's, Total Wine & More, Meijer and Hy-Vee, and in restaurant accounts including Smokey Bones, Famous Dave's and Walt Disney World Resort, before expanding to all 50 states in November 2023. Its newsletter is described as reaching thousands of fans.
Latest developments
In November 2023 the company announced its national launch in all 50 U.S. states with Southern Glazer's Wine & Spirits, unveiled at the World Food Championships in Dallas, Texas, where KURVBALL was the event's Official Whiskey Sponsor.
▸Full profile — market position, go-to-market, geography
Market position
The brand competes in the flavored whiskey segment, which company-cited Market Watch 2023 data describe as having a 10-year volume CAGR of 23% per year. KURVBALL claims the position of first and original barbecue-flavored whiskey and reported unusually fast national rollout for a brand without celebrity backing.
KURVBALL presents itself as the world's first barbecue-flavored whiskey, introducing a savory, culinary-forward profile into a flavored whiskey category dominated by fruit, candy and caramel flavors.
Go-to-market
The brand grew from soft-launch markets in Wisconsin, Texas and Missouri into national availability via Southern Glazer's Wine & Spirits, and it uses event sponsorship — including serving as Official Whiskey Sponsor of the 2023 World Food Championships — plus chain retail placement, restaurant accounts and an email newsletter, Bonehead Nation News, distributed via its website. Company statements note growth achieved without celebrity marketing.
Barbecue and whiskey consumers in the United States, including pitmasters, backyard grillers and restaurant patrons; the brand cultivates a fan community it calls The Bonehead Nation.
Geography
United States; available in all 50 states following the November 2023 national launch, with early soft-launch activity in Wisconsin, Texas and Missouri.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsKURVBALL announced national distribution across all 50 U.S. states in conjunction with Southern Glazer's Wine & Spirits, following soft-launch markets in Wisconsin, Texas and Missouri.
KURVBALL served as Official Whiskey Sponsor of the 2023 World Food Championships, held in Dallas, Texas, where it poured samples for barbecue fans and announced its national launch.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- KURVBALL BBQ Whiskey™ Nationally with Southern Glazer'sfb101.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kurvballwhiskey do?
- KURVBALL is an American barbecue-flavored whiskey brand sold nationwide in 750 ml and 50 ml bottles.
- Who are Kurvballwhiskey's investors?
- Kurvballwhiskey's investors include Cleveland Avenue.