Krowd

Krowd is a London-based platform that links restaurants with card-linked offer programmes run by banks, airlines and reward platforms. Restaurants create cashback and rewards campaigns that are distributed to cardmembers through these publisher partners; spend is tracked at the card transaction level, so participating venues do not need to apply discounts at the point of sale or train front-of-house staff on new promotions. The company positions the model as pay-per-performance, with restaurants charged against tracked, incremental sales.

On the publisher side, Krowd offers banks and card issuers a single integration through which they can offer dining rewards across a large set of restaurants, with the stated aim of driving top-of-wallet card usage. The company markets "Dynamik Rewards" (also referred to as Instant Rewards), introduced in September 2025, as a way to deliver rewards at checkout. Krowd also operates a campaign management application (Krowd CAM) through which brands and publishers set up and run cashback promotions, and provides analytics covering ROI tracking, customer lifetime value and audience insights.

Krowd publishes campaign case studies covering a premium bank dining programme, a 39-site burger chain, a premium pan-Asian restaurant group and a global chef-led restaurant group, reporting tracked sales, new-diner share and repeat visit metrics for each.