Konnecto
AcquiredFounded 2018 Β· 10 employees on LinkedIn Β· 7 known investors
Konnecto Top Tech LTD. operates a software platform (KonnecTo) that incorporates various open source tools within its products. The specific business function is not described on this legal/policy page.
Also known as KonnecTo Β· Konnecto Top Tech LTD.
Founders & leadership
Konnecto was founded in 2018 by Erez Nahom.
Investors Β· 7
Also in the syndicate Β· 3
Funding
SEC filings, press & company announcements$21M disclosed across 1 of 5 rounds Β· 2015β2022
- Undisclosed amountSeries AJun 2022
Differential Ventures (lead)
Source β - $21MraisedJun 2022 Β· 3 sourcesSource β
- Undisclosed amountseedNov 2020Source β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Konnecto operates a B2B software platform for partnership and affiliate marketing intelligence. The platform lets brands discover and qualify potential affiliate partners based on product-specific conversion data, benchmark their own performance against competitors through gap analysis, total addressable market analysis, share of voice and conversion share views, and monitor existing partner portfolios with automated alerts on ranking changes, new placements, competitor activity, SERP shifts and traffic quality. It also generates data-driven outreach messages intended to improve partner response rates.
Earlier positioning described Konnecto as a prescriptive marketing platform in the category of "path-to-purchase optimization." In that framing, the company reverse-engineered consumer journeys that converted with a brand, its competitors or a marketplace in order to identify the most impactful vulnerabilities along the full path to purchase, then issued targeted recommendations across digital marketing channels. The stated mission is to shift business decision-making from reactive to prescriptive, using models that identify purchase and affiliate conversion patterns and prescribe a next best action ranked by expected impact and ROI.
The product requires no integration with a customer's own data or tech stack, is built without reliance on cookies, and is presented as compliant with global privacy regulation including GDPR.
Founding story
Konnecto was co-founded by Erez Nahom, who serves as CEO. He has described the problem the company addresses as one he encountered at a previous company, where customer acquisition teams had to sift through an ocean of aggregated data without getting a clear next action. The company was founded with the stated mission of changing business decision-making from reactive to prescriptive.
Business model
B2B software sold to consumer brands and their marketing, customer acquisition and affiliate/partnership teams, delivered as a platform with recurring recommendations and monitoring rather than a services engagement. Prospects are onboarded via a personalized demo, with a free gap analysis or fraud analysis offered as an entry point.
Sold as a B2B platform subscription to brands; the sources do not state pricing terms.
Traction
At the time of its June 2022 Series A the company reported tripling its client base over the preceding six months and employed 30 people at its Israeli development center, serving brands including Coca-Cola, Mercedes-Benz, Lego, MassMutual, MyHeritage, AON, Haven Life and eToro. Cumulative capital raised was reported at $29 million. Customer quotes from eToro, Poly and Haven Life cite time savings in competitive intelligence analysis and ROI-focused recommendations.
Latest developments
Konnecto has been acquired by Partnerize, as announced across its website. A March 2026 MarTech interview with co-founder and CEO Erez Nahom describes Konnecto's technology operating as part of Partnerize, focused on optimizing customer journeys with real-time recommendations tied to verified outcomes.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Konnecto positioned itself as creating a new martech category β path-to-purchase optimization / prescriptive marketing β and later as an "unbiased partnership intelligence" platform, distinguishing itself from tools that supply data and dashboards without prescribing actions, and from attribution tools that only report after budget has been spent. It has since become part of Partnerize.
Differentiation claims center on prescriptive output rather than raw analytics: daily recommendations on the next best action, competitor-derived conversion and partner performance data that customers could not otherwise access, no required integrations, no use of customer data, a cookieless architecture and GDPR compliance.
Technology
The platform is built on models that identify affiliate conversion funnels and consumer purchase patterns and then prescribe next-best-action recommendations. Insight is generated by reverse-engineering consumer journeys that ended in conversion with the brand, a competitor or a marketplace, and by aggregating external signals such as competitor conversion rates, conversion share, traffic sources, SERP data and placements. Notably, it needs no integration into the customer's stack and does not use the customer's own data or cookies.
Go-to-market
Direct enterprise sales driven by personalized demos populated with industry- and brand-specific data, supported by customer testimonials, media coverage and industry awards. Following its 2022 Series A the company planned to expand go-to-market infrastructure and headcount, including opening a New York office and hiring local marketing and sales teams alongside further hiring in Israel.
Consumer brands and enterprises with online sales, specifically their affiliate managers, media partnership leads, growth, customer acquisition and marketing teams. Named customers include Coca-Cola, Mercedes-Benz, Lego, MassMutual, MyHeritage, AON, Haven Life, eToro and Poly.
Geography
Headquartered in Tel Aviv, Israel, with its development center in Israel and a stated New York presence; the 2022 funding announcement was datelined Tel Aviv and New York, with plans to open New York offices. Customers are described as enterprises globally.
History
The company raised a $1.5 million early round and later a seed round led by TPY Capital. In June 2022 it announced a $21 million Series A led by PeakSpan Capital with participation from existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures and Magna Capital Partners, bringing total capital raised to $29 million, and set out plans to expand its data science, engineering and go-to-market teams. Its positioning evolved from prescriptive path-to-purchase optimization for marketing broadly toward partnership and affiliate intelligence. The company was subsequently acquired by Partnerize.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsKonnecto's website announces that the company has been acquired by Partnerize; a March 2026 interview refers to Konnecto's technology as part of Partnerize.
Following the Series A, Konnecto said it would open offices in New York, recruit local marketing and sales teams, hire additional staff in Israel, and expand its data science, engineering and go-to-market functions.
Konnecto secured $21M in Series A financing led by PeakSpan Capital, with existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures and Magna Capital Partners participating in the oversubscribed round, bringing total capital raised to $29M.
$21M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Konnectokonnecto.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Konnecto do?
- Israeli partnership and affiliate intelligence platform, acquired by Partnerize, that turns conversion data into marketing recommendations.
- Who founded Konnecto?
- Konnecto was founded by Erez Nahom in 2018.
- Who are Konnecto's investors?
- Konnecto's investors include Differential Ventures, Mindset Venture, Hike Ventures, TPY Capital.
- How much funding has Konnecto raised?
- Konnecto has disclosed $21M raised across 1 of its 5 known rounds.