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Knowify

New York, US · Founded 2021 · Delaware corporation · 53 employees on LinkedIn · 3 known investors

Knowify offers a project and financial management platform for trade contractors and subcontractors, with tools for job costing, AIA billing, WIP reporting, and integration with QuickBooks Online. It targets small and medium construction businesses looking to manage projects, teams, and finances in one place.

Also known as Knowify LLC · Knowify, Inc.

Founders & leadership

Knowify was founded in 2021 by Marc Visent and Dan de Roulet Jr..

MV
Marc VisentCo-founder & CEO
DD
Dan de Roulet Jr.Co-founder
DD
Daniel de RouletNamed on SEC filing

Board

EE
Eric EmmonsBoard director

Investors · 3

Reported raises · per SEC filings

Form D private placements

$7.5M disclosed across 2 rounds · 2021–2023

$3MraisedJul 2023 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Tom LazayDirector
  • Daniel de RouletDirector
  • Eric EmmonsDirector
  • Marc VisentExecutive Officer, Director
  • Tim CurranDirector
Offering amount
$3M
Amount sold
$3M
First sale
Jun 2023
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4.5MraisedSep 2021 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel de RouletDirector
  • Eric EmmonsDirector
  • Marc VisentExecutive Officer, Director
Offering amount
$4.5M
Amount sold
$4.5M
First sale
Sep 2021
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Knowify provides cloud-based construction and service management software aimed at trade contractors and subcontractors, including electrical, plumbing, HVAC, painting, remodeling, concrete and excavating firms. The platform combines customer/vendor CRM, estimating, proposals and e-signable contracts, subcontracts, project budgets and phase planning, scheduling, time tracking, change orders, daily logs, document and photo storage, purchasing, invoicing, payment processing and reporting. It supports fixed-price, cost-plus/time-and-materials and AIA contract types, with progress billing, job costing and real-time work-in-progress reporting.

Alongside long-duration contract work, Knowify offers a Service Pro add-on for service departments with real-time dispatching, equipment history, automated appointment reminders, inventory management and payment processing, plus a Live Equipment Tracking add-on using OBD or wired GPS trackers and the FleetSharp telematics platform, optional AI dashcams and tool tracking. Field crews use iOS and Android apps for clocking in and out, viewing schedules and assigned tasks, uploading photos and recording expenses; the Android app has more than 10,000 downloads. The company positions its QuickBooks integration as central to the product, syncing with QuickBooks Online, QuickBooks Payroll, QuickBooks Payments and Intuit Enterprise Suite. A more recent AI Connector lets users query business data such as job margins, billing, labor and collections from tools including Claude and ChatGPT.

Founding story

Daniel de Roulet Jr. co-founded Knowify in 2012 with the goal of helping small businesses, and specifically small and medium construction companies, adopt technology, arguing that construction businesses are complex while most construction workers dislike administrative desk work. Co-founder Marc Visent, previously a product manager at Patrina, a compliant archiving software vendor for financial services, turned his attention to construction with de Roulet in 2012. Visent trained as a computer engineer at Universitat Ramon Llull in Barcelona, took a law degree at Universitat de Barcelona and later earned an MBA at NYU Stern after moving to New York.

Business model

Subscription software sold directly to contracting businesses, with tiered base plans, per-user pricing above included seats, and paid add-ons for service management and equipment/tool tracking.

Recurring SaaS subscriptions billed monthly or yearly. Base plans are Core (1 user included; $99/month yearly or $149/month monthly), Advanced (10 users included; $329/month yearly or $399/month monthly) and Enterprise (unlimited users, quoted). Additional users cost $29/month. Add-ons include Service Pro ($99/month yearly, $199/month monthly), Live Equipment Tracking ($25–$35 per vehicle per month), AI dashcams ($25–$35 per dashcam) and Tool Tracking ($99/month).

Traction

Serves thousands of contractors; the Android mobile app has over 10,000 downloads. Ranked No. 1,696 on the 2025 Inc. 5000 with 258% three-year growth. A third-party profile estimates roughly 52 employees and an annual revenue range of $25M–$50M as of July 2026. A published customer case study reports UK Electric, an Arizona electrical contractor, increasing average profit margin by 10% and saving five hours per week on scheduling and data entry.

Latest developments

Knowify has introduced an AI Connector that links the platform to Claude, ChatGPT and other AI tools so users can query job margins, billing, labor and collections against their own project data. The company also markets equipment and fleet add-ons using FleetSharp telematics, AI dashcams and tool tracking, and was named to the 2025 Inc. 5000 list. Its Android app was last updated in August 2026.

Full profile — market position, technology, go-to-market, geography, history

Market position

Operates in the construction software segment, positioned between basic tools and large ERP systems, and markets itself on the depth of its QuickBooks integration for the trades. Third-party data lists similar companies as Aconex, Buildertrend and Autodesk Construction.

Built specifically for trade contractors and subcontractors rather than general contractors or homebuilders, and designed from the outset to complement QuickBooks Online by combining operational tools with financial functions — job costing, AIA and progress billing, WIP reporting — that competing trade-focused products often omit or price for larger businesses. Support and onboarding are delivered by a U.S.-based team, with one-on-one onboarding sessions included by plan tier.

Technology

Cloud web application with iOS and Android field apps and real-time sync. Reported technology stack includes Ruby, Handlebars, Bootstrap, C3.js, Cloudflare, Segment and Shopify. The product features bi-directional QuickBooks Online, Payroll, Payments and Intuit Enterprise Suite integrations, geofenced mobile time clocking, drag-and-drop scheduling with map-based crew check-ins, e-signature workflows, a reporting dashboard with an advanced report builder, GPS/telematics hardware via FleetSharp, and an AI Connector exposing project, billing, labor and collections data to assistants such as Claude and ChatGPT.

Go-to-market

Self-serve trial and demo-led sales from the company website, with a 14-day free trial, published entry pricing from $99/month and booked personalized walkthroughs. Channel and ecosystem motions include the Intuit/QuickBooks relationship and partner council seat, integrations and co-marketing with partners such as CompanyCam, busybusy and AIA Contract Documents, plus content marketing (job costing guides, customer case studies, The Cost Codes Show video series).

Small and mid-sized trade contractors and subcontractors — electricians, plumbers, HVAC, painters, remodelers, concrete and excavating firms — that run both long-term contract projects and short service jobs; general contractors also use the product, though it is designed for the trades.

Geography

Headquartered in New York City, with addresses listed at 76 Bowery Unit 7, New York, NY and 45 Broadway. Customers are trade contractors across the United States and beyond; a third-party profile reports employees across North America, Europe and Asia.

History

Founded in 2012 and based in New York City. In January 2022 the company exhibited alongside QuickBooks at an industry event, and in April 2022 CEO Marc Visent was appointed to Intuit's nine-member U.S. Partner Council. In 2023 Knowify integrated with CompanyCam (March), launched Workflows for standardizing project processes (May), and announced a partnership with ACD Operations LLC (AIA Contract Documents) to deliver official G702 and G703 payment application forms in-platform (August). In 2025 the company was named to the Inc. 5000 list at No. 1,696 on 258% three-year growth. It has since added an AI Connector linking Knowify data to external AI assistants.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Additional user priceJan 2026$29
Advanced plan price (annual billing)Jan 2026$329
Android app downloadsAug 202610K+
Annual revenue (third-party estimate)Jul 2026$25M - $50M
Customer-reported profit margin increase (UK Electric)Jan 202610%
Employees (third-party estimate)Jul 202652 people
Entry plan price (Core, annual billing)Jan 2026$99
Inc. 5000 rankJan 20251,696 rank
Three-year revenue growthJan 2025258%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Procore1308 shared keywordsAll-in-one construction management software platform
Mastt710 shared keywordsMastt builds AI and software tools for construction project management, using agentic AI to automate manual reporting and administrative work for project teams. Founded in 2019, the company positions its platform as combining human and AI workflows across construction projects.
Autodesk666 shared keywordsAutodesk is a publicly traded developer of design, engineering, and entertainment software, best known for AutoCAD.
Intuit®558 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
ServiceTitan499 shared keywordsServiceTitan provides software for private equity firms and their portfolio companies in the trades industry, offering centralized multi-entity management, standardized operations, and consolidated reporting. The platform includes AI-driven analytics for identifying growth opportunities and a marketplace of integrations for productivity and customer experience.
Trimble493 shared keywordsTrimble is a global technology company that provides connected hardware and software for precise positioning, 3D modeling, and data analytics. It serves industries including construction, geospatial, and transportation, supporting work such as building design and construction, infrastructure maintenance, supply chain optimization, and mapping.
Workyard451 shared keywordsWorkyard is a workforce management platform that uses GPS to track field crews, track labor costs, manage scheduling, and support payroll accuracy and compliance. It serves contractors and companies with distributed field workforces, offering native integrations and a developer API.
Siteline443 shared keywordsSiteline is a billing software platform designed for trade contractors to manage accounts receivable, payment applications, and lien waivers. The software integrates with accounting systems and general contractor payment portals to accelerate cash flow and reduce payment processing time in construction.
Fresh Books415 shared keywordsFreshBooks is a cloud-based accounting and invoicing platform designed for small service-based businesses. The software helps business owners manage invoicing, accounting, and financial connections with customers.
Levelset414 shared keywordsLevelset provides a lien rights management and notice automation platform for credit and finance teams in the construction industry, helping materials suppliers, equipment rental companies, subcontractors, and general contractors protect payments and track lien deadlines. It offers job research, risk intelligence, and a resource hub with state-by-state guides on construction payment and lien rights.

Companies competing with Knowify for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 9

launches, deals, and filings
Jan 2026
AI Connector linking Knowify data to Claude and ChatGPT

Knowify connects to Claude, ChatGPT and other AI tools so users can query job margins, billing, labor and collections based on their project data; included on Advanced and Enterprise plans.

source ↗

Jan 2025
Named to the Inc. 5000 at No. 1,696

Knowify was named to the Inc. 5000 list of fastest-growing private companies in America, ranking No. 1,696 on 258% three-year growth.

source ↗

Aug 2023
Partnership with AIA Contract Documents to integrate G702 and G703 forms

Knowify announced a partnership with ACD Operations LLC (AIA Contract Documents) to deliver the official AIA payment application forms G702 and G703 to contractors through the Knowify platform.

source ↗

May 2023
Launch of Workflows

New feature letting Knowify users add consistency to their project processes.

source ↗

Mar 2023
Direct integration with CompanyCam

source ↗

Jan 2023
Publishes Essential guide to construction job costing

source ↗

Jan 2023
Webinar partnership with busybusy

busybusy partnered with Knowify to host a webinar on improving construction project management.

source ↗

Apr 2022
CEO Marc Visent appointed to Intuit's U.S. Partner Council

Intuit named Visent to its nine-member U.S. Partner Council, an advisory board shaping product strategy for bookkeeping and accounting tools.

source ↗

Jan 2022
Exhibits with QuickBooks at industry trade show

Knowify teamed up with QuickBooks at booth #N1847 in the North Hall among 1,500 exhibitors.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
KnowifyDelaware

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Knowify do?
Knowify is a cloud platform for trade contractors covering estimating, job costing, project management, billing and QuickBooks sync.
Who founded Knowify?
Knowify was founded by Marc Visent, Dan de Roulet Jr. in 2021.
Who are Knowify's investors?
Knowify's investors include Companyon Ventures, LAB Ventures, MassMutual Ventures.
How much funding has Knowify raised?
Knowify has disclosed $7.5M raised across 2 rounds.
Where is Knowify headquartered?
Knowify is headquartered in New York, US.