KnowHow
43 employees on LinkedIn · 3 known investors
KnowHow converts a company's operating standards into structured, role-based training paths and tracks which workers are competent and job-site ready. It targets field and frontline teams that rely on shadowing and want visibility into training gaps before staff go on site.
Also known as KnowHow · tryknowhow.com
Investors · 3
Company profile
researched Aug 2026KnowHow provides operational knowledge software for trade service companies, positioning itself as "knowledge infrastructure" that consolidates procedures, training material and tribal knowledge into a single company standard. The product is organized around three stages: Define (capturing how work is done, including recording video on a phone or using AI to draft a written process, or importing existing documentation), Train (role-based learning paths intended to show which workers are competent rather than only who completed a course), and Execute (delivering answers at the point of work, where staff ask questions in plain language and receive responses drawn from their own company's standard rather than the public internet, on mobile and in their own language). Questions asked in the field are meant to feed back into the documented standard, which is then re-flowed into training.
The company frames itself against three adjacent categories: file storage such as SharePoint, learning management systems that track course completion, and general-purpose AI assistants that answer from public web content. KnowHow is delivered as a web app at tryknowhow.com, accessible through mainstream browsers, and as mobile apps on the Apple App Store and Google Play for iOS 13+ and Android 5+ devices, with the ability to download step-by-step instructions for offline use. Supporting material on the site includes case studies, an ROI calculator, research, a blog, a podcast and product updates.
An earlier company description positions KnowHow as a hub of step-by-step processes that managers can create within minutes and that remote and dispersed employees can access from phone or desktop, with visibility into whether procedures are being followed.
Founding story
The company describes speaking with more than a hundred managers while building the product, who reported that employee productivity rises when workers have a clear roadmap. KnowHow was built around two stated principles: that sharing company processes should be simple for a manager, and that finding job information should be as easy as a Google search for an employee.
Business model
KnowHow sells a software product to businesses; the site directs prospects to book a demo and collects company name and employee count, and offers an ROI calculator, indicating a sales-led B2B subscription motion. Pricing is not disclosed publicly.
Traction
The website states KnowHow is trusted by more than 10,000 frontline employees across trade service companies. Customer-reported outcomes on the site include EverLine Franchising growing from 17 to 125 locations in three years (cited as 860% growth in North America) while supporting 10x the network without proportional headcount, FRSTeam eliminating national trainer roles, and Thomasville scaling to 23 project managers across five states and reducing a 14-hour phone queue to 30-second field answers. The company also states most teams go live in under 30 days.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as operational knowledge infrastructure for the trades, distinct from document storage, learning management systems and general-purpose AI chat assistants.
The company differentiates on closing the loop between documentation, training and execution: rather than storing files (shared drives), tracking course completion (LMS) or answering from public internet content (general AI), it maintains a company-specific standard, trains staff to it, verifies on-site capability, and updates the standard from questions raised in the field.
Technology
Web and mobile applications (iOS and Android) with offline download of procedures. AI is used to convert captured video or recorded demonstrations of work into written, searchable procedures, and to answer natural-language questions restricted to the customer's own documented standard, with multilingual support.
Go-to-market
Demo-request driven inbound from the website, with segment-specific pages for operators and franchisors, customer case studies, an ROI calculator, research content, a blog and a podcast. Named customer references include EverLine Franchising, FRSTeam and Thomasville.
Trade service companies and franchise networks, split on the site into two segments: independent trade service operators growing organically or by acquiring locations, and franchisors seeking consistent brand standards across franchisees. Buyers are owners, managers and operations or production leaders; end users are frontline and field employees, including new hires being onboarded.
Geography
The Org lists an office in Calgary with 8 people. Customer references cited on the site span North America, including multi-state and franchise networks.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- KnowHowtryknowhow.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does KnowHow do?
- KnowHow is a web and mobile platform that turns trade service companies' processes into one searchable standard with training.
- Who are KnowHow's investors?
- KnowHow's investors include Colopl Next, Startup TNT, UCeed Funds.

