Kittl

Kittl is a Berlin-based company that builds a browser-based graphic design platform combining a professional editor with AI generation tools and a large asset library. Users can create logos, labels, packaging, apparel and merchandise graphics, posters and print collateral, social media assets and branding materials, starting either from templates or from a blank infinite canvas. Outputs can be exported as images or vector-based files.

The product spans an editor with vector creation and editing (pen tool, shape builder, corner rounding), layers, clipping masks, text transformation and text effects, layout guides, version history and real-time collaboration; a content side comprising templates, mockups, fonts, photos and graphics; and an AI suite covering image, vector and video generation, agentic design workflows, background removal, upscaling, erase-and-fill, reframing and vectorization. Kittl routes requests to a range of third-party generative models within its canvas, listing families from ByteDance (Seedream), Ideogram, Google (Imagen, Nano Banana), OpenAI (DALL-E and ChatGPT Image) and Black Forest Labs (Flux); earlier coverage described use of Stability AI and OpenAI APIs alongside in-house technology, and the company says it pioneered a text-to-graphic generative model for graphic design.

AI usage is metered through a token system tied to subscription tier. A dedicated print-on-demand solution targets sellers publishing to Printify, Printful, Etsy, Amazon and Shopify, offering correctly sized print-ready templates, product mockups and Kittl Flows, which propagates one base design across product variants such as t-shirts, hoodies, mugs, totes and stickers.

Founding story

Co-founder Tobias Saul worked as a lettering artist, type designer and illustrator with clients including Ogilvy and BBDO. Observing demand for high-quality hand-drawn typography, he partnered with school friend and entrepreneur Nicolas Heymann to launch Heritage Type Co., a vintage font marketplace. Customers asked to edit fonts on demand, leading the pair to build Heritage Designer, an intuitive editing platform for fonts and graphic elements that did not require advanced design skills and attracted more than 10,000 users shortly after release. That traction prompted them to rebuild it as Kittl, a full graphic design platform, in 2022.

Business model

Kittl operates a freemium software-as-a-service model. Accounts can be created for free, with paid subscriptions unlocking the full feature set, including vector file access, advanced editing, premium templates and mockups, larger storage and higher AI usage allowances. A Teams offering extends the product from individuals to entire organizations, and the company has reported early traction with B2B customers.

Subscription revenue from tiered plans: a free tier with 5 projects, professional templates, a one-time allotment of 100 AI tokens and access to over 1 million photos, graphics and fonts; a Pro plan at $19 per month (or $14 per month billed at $168 annually) with unlimited projects, up to 2,000 AI tokens per month, more than 10,000 premium templates and mockups and 10GB storage; and an Expert plan at $49 per month (or $39 per month billed at $468 annually) with up to 12,000 AI tokens per month, over 100 million curated assets and 100GB storage. Help documentation also references a Max plan. Licensing terms cover commercial use and selling designs made with Kittl content.

Traction

Kittl surpassed one million users by the January 2024 Series B and reported being cash flow positive; company materials subsequently cite over 5 million users worldwide and marketing pages reference more than 10 million sellers and businesses. Headcount grew from over 60 employees at the Series B to more than 120, and total funding is stated as over $45 million.

Latest developments

In June 2026 the company published an announcement of a $36 million Series B led by IVP, citing growth past one million designers, cash flow positive results and work to make Kittl available to entire teams. Recent product direction centers on the AI creative suite — agentic AI for complete design tasks, AI video generation and animation of static designs, Kittl Flows for generating consistent product variants — plus integration allowing Monotype customers to use their licensed font libraries inside Kittl.