Kinetiq
135 employees on LinkedIn · 1 known investors
Kinetiq provides a unified analytics platform that measures and tracks TV advertising across paid, earned, and owned media channels, incorporating brand recognition, audience demographics, and sentiment analysis. The platform serves media buyers, agencies, and broadcasters seeking comprehensive visibility into TV campaign performance and ROI.
Also known as Kinetiq
Investors · 1
Company profile
researched Aug 2026Kinetiq is a television intelligence company that captures TV exposure data and presents it in a single analytics platform covering paid, earned, and owned media. Its stated aim is to give users a holistic view of their own TV presence as well as the competitive landscape, so that TV investments and strategy can be assessed against measured exposure.
The platform is organized around four capability areas: TV ad detection and attribution, which tracks when and where a brand's ads run and how TV investment relates to audience behavior; sponsorship measurement, which quantifies return on paid and earned sponsorships in near real time across markets; earned media intelligence, which tracks and enables reaction to brand mentions and larger stories; and broadcasting and syndication, which identifies what is airing across more than 2,500 channels in over 85 countries in real time. Kinetiq describes its data as going beyond standard ad placement feeds by capturing mentions and logo placements and distinguishing paid from earned exposure, while owned-media tracking identifies when and where a customer's own content airs and the resulting level of exposure.
Business model
Kinetiq offers a software platform that brands and their agencies use to monitor and analyze their television presence, positioning itself as a unified TV intelligence network spanning paid, earned, and owned media. Prospective customers are invited to explore the platform and schedule a demonstration, and the company references a set of partners.
▸Full profile — market position, technology, go-to-market, geography
Market position
Kinetiq positions its offering as broader than standard ad placement data, citing detection of brand mentions and logo placements, the ability to distinguish paid from earned exposure, near-real-time delivery, and the unification of paid, earned, and owned TV media in one platform backed by what it describes as the world's largest unified TV intelligence network.
Technology
Kinetiq's technology captures TV exposure at what it describes as digital speed, detecting ad airings, brand mentions, and logo placements across broadcast channels and delivering results in near real time within a single unified platform.
Go-to-market
The company markets its platform directly through its website, offering platform exploration and scheduled demonstrations, and highlights partner relationships.
Brands and marketers making television investments who need measurement of ad placements, sponsorships, earned media, and their own broadcast content, along with competitive visibility.
Geography
Coverage spans more than 2,500 television channels in over 85 countries.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Kinetiqkinetiq.tv · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kinetiq do?
- Kinetiq is a TV intelligence platform that unifies paid, earned, and owned television exposure data across 85+ countries.
- Who are Kinetiq's investors?
- Kinetiq's investors include Escalate Capital Partners.