Kair
Founded 2020 · 10 employees on LinkedIn · 1 known investors
Kair sells laundry detergent and related care products featuring luxury fragrances, with formulas marketed as vegan, cruelty-free, and packaged in recyclable, reusable glass bottles. It is a direct-to-consumer brand aimed at people who want to preserve and care for their clothes.
Also known as Kair
Investors · 1
Company profile
researched Aug 2026Kair is a consumer laundry and fabric care brand that sells fragranced washing and finishing products directly to consumers through its own online store at kair.care. Its range covers Signature Clothing Wash, Signature Fabric Conditioner, specialist Activewear Wash and Wool, Silk & Delicates Wash, a Finishing Spray, a Pillow Spray, product bundles and a mesh laundry bag bundle. Products are built around two core fragrance blends, Wild Juniper & Bergamot and Cedarwood, Amber & Iris, with the pillow spray using Lavender, Vetiver & Chamomile.
The brand positions laundry as a form of garment care and wardrobe longevity, encouraging customers to wash favourite pieces well so they last longer, and emphasises scent as part of the routine. Formulations are described as vegan and cruelty-free, and products are packaged in recyclable and reusable glass bottles.
Business model
Direct-to-consumer e-commerce: Kair sells individual products and multi-product bundles through its own website, with promotional discount codes and free shipping on UK orders above a stated threshold.
Product sales at published unit prices, with washes and fabric conditioners at £12, the finishing spray at £10, the pillow spray at £14.99, a mesh laundry bag bundle at £8 and signature bundles at £30.
▸Full profile — market position, technology, go-to-market, geography
Market position
Presented as a premium entrant in laundry care; trade and consumer press including Highsnobiety, Vogue, The Telegraph and You Magazine have covered the brand and its fragrances.
Luxury fragrance blends applied to everyday laundry products, combined with vegan and cruelty-free formulas and recyclable, reusable glass bottle packaging.
Technology
Fragranced laundry and fabric care formulations, including specialist washes for activewear and for wool, silk and delicates, plus finishing and pillow sprays.
Go-to-market
Online storefront supported by editorial and press coverage, influencer and journalist endorsements, social media presence, promotional discount codes and an email newsletter.
Consumers who want to care for and prolong the life of clothing they value, and who are drawn to fragranced, vegan and cruelty-free laundry products.
Geography
Sells online with shipping in the United Kingdom, offering free delivery on UK orders over £25.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Kairkair.care · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kair do?
- Kair is a UK direct-to-consumer brand selling premium laundry detergents and fabric care products with luxury fragrances.
- Who are Kair's investors?
- Kair's investors include Samos Investments.