Kaavio

Kaavio is an AI product content platform for B2B distributors and manufacturers. It builds AI-powered workflows that source and validate product data from unstructured inputs — spec sheets, supplier catalogs, technical documents, PDFs, CSVs and the web — and turn them into market-ready content that can be published across e-commerce and catalog systems. The company frames the underlying problem as the gap between the data a distributor holds and what it can actually show online: supplier data chased through templates and portals, long-tail catalog gaps, and a perpetual content backlog managed by small teams against catalogs that can run to millions of SKUs.

The product follows a five-stage workflow: source (web, supplier data, PDF, CSV), validate (AI checks for completeness, accuracy and consistency), create (descriptions, structured attributes, FAQs), deploy (PIM, e-commerce, channels) and measure (content performance and coverage). Outputs include structured attributes for PIM systems, SEO-ready product descriptions for websites, product comparison and substitute recommendations intended to support cross-sell and upsell, educational content for sales and support teams, and partner-ready data in requested formats. An earlier positioning described on the Techstars company profile emphasizes dynamic product page enhancements embedded into e-commerce sites — optimized descriptions, FAQs and related products with interactive comparison tables — to help technical buyers get precise answers, find alternatives and complementary products, and decide faster.

Kaavio states that its systems require no change to a customer's existing ERP, PIM, MDM or CMS stack, learning instead from the data the customer already has. The company reports that customers see a 90% reduction in the time and effort required to publish market-ready SKU content online, and describes extracting images, descriptions and structured data for 10,000-plus products in days rather than months.

Founding story

Kaavio was founded in 2024 by Derek Gregg and Sam Bobb after both spent their careers inside companies selling technical products to professional buyers. Gregg co-founded Vandalia Research, building products spanning forensics, scientific tooling and STEM education, completed an MBA at Carnegie Mellon (Tepper), and led go-to-market and operations at Quartzy; he is Co-Founder and CEO. Bobb, Co-Founder and CTO, was a data and engineering leader at Octopart (YC W07), where the company cites 3x conversion and 50%+ revenue growth, and built PIM and search for more than 10 million products at Volition, also serving as Head of Engineering. The founders describe repeatedly hitting the same problem: product knowledge lived in spec sheets and PDFs that downstream systems could not use, leaving small teams with massive catalogs and no tool for the space between having data and having a live product page.

Business model

Kaavio sells a B2B software platform to distributors and manufacturers that layers onto existing systems rather than replacing them, integrating with ERP, PIM, MDM and CMS tools. The platform ingests customers' existing source material — price lists, part numbers, supplier catalogs, spec sheets and PDFs — and returns validated, structured content deployed back into the customer's systems and sales channels. Engagement typically begins with a demo in which the company processes a supplier, a product category or a PIM export supplied by the prospect.

Traction

Kaavio reports customers among leading distributors and manufacturers, with site testimonials attributed to a Fortune 500 distributor, a leading North American HVAC/plumbing distributor, a national lab supplies distributor, a top-50 industrial distributor and a senior product analyst. The company reports a 90% reduction in time and effort to get market-ready SKU content online and extraction of images, descriptions and structured data for 10,000-plus products in days instead of months. It is at pre-seed stage with roughly six employees and $2.9 million in disclosed funding as of May 2026.

Latest developments

In May 2026 Kaavio announced a $2.9 million pre-seed round led by Baukunst, with participation from Techstars, Looking Glass Capital and other investors, to be used to accelerate product development and expand its customer base. CEO Derek Gregg framed the company's ambition as going directly from source documents to publishable product content and helping companies build what he called the agentic future of commerce. The company is hiring for Applied AI Engineer and Data Engineer/Backend Engineer roles.