K'ept Health

Market position

Positioned as a deep tech startup in women's health and dermatology serving historically underserved populations; its founder described access to capital and finding suitable investors as a central challenge for Black-owned, technology-based businesses.

Technology

A data-driven mobile application and an integrative, culturally competent health platform delivered via telemedicine, combined with continuous capture of multi-source real-world data from women.

Go-to-market

Direct engagement with women to build its data set, delivered through a telemedicine platform; the company has used the JLABS @ Washington, D.C. incubator affiliation and Johnson & Johnson mentorship for exposure and support.

Women seeking dermatology and broader health care, particularly women of color, together with organizations that use real-world women's health evidence for decision-making.

Geography

Headquartered in the District of Columbia, with stated intentions to expand across the surrounding region and the East Coast while tracking state-level telemedicine regulations.

History

The company took up residency at JLABS @ Washington, D.C., a 32,000-square-foot Johnson & Johnson Innovation incubator located at the Children's National Research & Innovation Campus in Northwest Washington, on part of the former Walter Reed Army Medical Center campus. Coverage of the incubator identified K'ept Health, alongside Acclinate, as one of two Black-owned businesses already resident there, with founder Sheena Franklin citing Johnson & Johnson's consumer health expertise as a mentorship benefit.