Juni
3 known investors
Swedish fintech offering an all-in-one financial management and banking platform built for e-commerce businesses.
Also known as Juni Technology · Juni Technology AB
Investors · 3
Company profile
researched Aug 2026Juni is a Swedish fintech company that operates an all-in-one financial management platform aimed specifically at e-commerce businesses and entrepreneurs. The platform combines physical and digital cards with accounting, analytics and digital advertising functionality so that operators can track spending and funds in a single dashboard. Juni integrates with more than 2,000 banks, payment gateways including Stripe and PayPal, online accounting software such as Xero, and ad networks such as Zeropark, with the stated aim of giving businesses a consolidated view of cashflow and ad spend.
The company came out of beta roughly a year after launch, in 2022, at which point it introduced USD accounts and cards, a Google Ads integration providing real-time ad spend tracking and automated receipt generation for bookkeeping, and a refreshed brand including a new website, logo and colour palette. Stated roadmap priorities at that time included extending its credit card to additional European markets and adding further currencies including SEK, DKK and NOK. Juni also markets a credit card product for e-commerce companies, which debt financing raised in 2022 was earmarked to fund.
Founding story
Co-founder and CEO Samir El-Sabini has said he previously worked in the e-commerce sector and founded Juni in response to first-hand frustrations with spend management, limited cashflow visibility and the difficulty of scaling advertising campaigns, aiming to build the tools he had wanted as an operator.
Business model
Juni provides a software and card-based financial platform for e-commerce companies, bundling business accounts, physical and digital cards, a credit card, spend management, analytics and integrations with banks, payment gateways, accounting tools and advertising networks.
Not disclosed in the available sources beyond the provision of business cards, including a credit card, and an integrated financial management platform for e-commerce companies.
Traction
During its beta the company signed hundreds of customers across Europe and said it doubled both customer numbers and card spend each quarter, with a stated target of a tenfold increase in card spend over the following 12 months.
Latest developments
In June 2022 Juni announced $206m in new financing: a $100m Series B led by Mubadala Capital with participation from EQT Ventures, Felix Capital and Cherry Ventures, plus $106m in debt financing from TriplePoint Capital intended to fund growth of the Juni credit card, taking total funding to date past $280m.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Reported as a fast-growing European e-commerce banking fintech, cited as the fastest-growing fintech startup in Europe for 2021 and backed by investors including Mubadala Capital, EQT Ventures, Felix Capital, Cherry Ventures and partners of DST Global.
Juni positions itself as purpose-built for e-commerce rather than a general business bank, describing itself as a vertically focused "Fintech 2.0" company whose team combines e-commerce, performance marketing and media buying experience with fintech professionals, and offering insights and integrations the company says traditional banks do not provide.
Technology
A cloud dashboard that aggregates financial data through integrations with over 2,000 banks, payment gateways such as Stripe and PayPal, accounting software such as Xero, and ad platforms including Google Ads and Zeropark, with automated receipt generation and real-time ad spend tracking.
Go-to-market
Direct acquisition of e-commerce entrepreneurs, supported by a 2022 brand refresh and an advertising campaign dramatising the frustrations e-commerce operators face with traditional banks; the company also says it is open to partnerships that improve its services.
E-commerce businesses, entrepreneurs and operators in Europe, including companies engaged in performance marketing and media buying.
Geography
Headquartered in Sweden, with customers across Europe and plans to extend its credit card to more European markets and add SEK, DKK and NOK alongside existing USD accounts and cards.
History
Juni launched and operated in beta during its first year, signing hundreds of customers across Europe, and was described as having been recognised as the fastest-growing fintech startup in Europe for 2021. In May 2022 it announced its exit from beta alongside USD accounts and cards, a Google Ads integration and a brand refresh. In June 2022 it announced $206m in new financing, comprising a $100m Series B and $106m in debt, bringing total funding to more than $280m.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsJuni announced US$206m in new financing: a US$100m Series B led by Mubadala Capital with participation from existing investors EQT Ventures, Felix Capital and Cherry Ventures, plus US$106m in debt financing from TriplePoint Capital to fuel growth of the Juni credit card. Total funding to date exceeded US$280m.
$206M source ↗
Juni secured $106m in debt financing from TriplePoint Capital, to be used to fuel growth of its e-commerce business through the Juni credit card.
$106M source ↗
Juni raised a total of $206m in new financing: a $100m Series B led by Mubadala Capital with participation from existing investors EQT Ventures, Felix Capital and Cherry Ventures, and $106m in debt financing from TriplePoint Capital. Total funding to date exceeded $280m.
$206M source ↗
About a year after launching, Juni came out of beta with new product integrations and features, including USD accounts and cards and a Google Ads integration offering real-time ad spend tracking and automated receipt generation, alongside a brand refresh with a new website, logo and colour palette and an advertising campaign.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Test Prep for the SAT, ACT, and PSAT — Acelyjunilearning.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Juni do?
- Swedish fintech offering an all-in-one financial management and banking platform built for e-commerce businesses.
- Who are Juni's investors?
- Juni's investors include Cherry Ventures, FELIX CAPITAL, TriplePoint Capital.