Fundraising Fox

Julep

Seattle, US · 6 known investors

Julep is a beauty brand that sells cosmetics such as its Eyeshadow 101 crème-to-powder eyeshadow sticks, sold directly to consumers online. It offers a "try before you buy" program where customers select items and pay only for what they keep.

Founders & leadership

JP
JANE PARKFounder
DB
DWIGHT B. GASTONExecutive
KM
KATHERINE MACDONALDExecutive
SL
SPENCER LEEExecutive

Board

SR
SPENCER RASCOFFBoard director
JK
JEFF KEARLBoard director
MK
MICHAEL KWATINETZBoard director
JSJASON STOFFER
JASON STOFFERin𝕏Board directorCIO and General Partner at Maveron
PR
PADMA RAOBoard director

Investors · 6

Reported raises · per SEC filings

Form D private placements

$36.8M disclosed across 2 rounds · 2014–2015

$7MraisedNov 2015 · 26 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • SPENCER RASCOFFDirector
  • JEFF KEARLDirector
  • DWIGHT B. GASTONExecutive Officer
  • MICHAEL KWATINETZDirector
  • JANE PARKExecutive Officer, Director
  • JASON STOFFERDirector
  • PADMA RAODirector
Offering amount
$7M
Amount sold
$7M
First sale
Jul 2015
Incorporated
Corporation, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$29.8MraisedApr 2014 · 20 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • SPENCER RASCOFFDirector
  • JEFF KEARLDirector
  • KATHERINE MACDONALDExecutive Officer
  • MICHAEL KWATINETZDirector
  • JANE PARKExecutive Officer, Director
  • SPENCER LEEExecutive Officer
  • JASON STOFFERDirector
  • PADMA RAODirector
Offering amount
$29.8M
Amount sold
$29.8M
First sale
Apr 2014
Incorporated
Corporation, Washington
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 9

by search overlap
Ulta Salon Cosmetics Fragrance488 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Charlotte Tilbury377 shared keywordsCharlotte Tilbury is a beauty brand that sells makeup and skincare products directly to consumers, including lipsticks, bronzers, foundations, and skincare kits. It offers curated product bundles and best-seller collections through its online store.
Allure242 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Marieclaire230 shared keywordsMarie Claire is a women's lifestyle media outlet publishing articles on fashion, beauty, celebrity news, culture, travel, and politics. It also features shopping guides and promotional codes for retail brands.
Ipsy173 shared keywordsIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.
Shopmy165 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Ranker152 shared keywordsRanker operates a consumer website where users vote on and rank crowdsourced lists across topics like pop culture, entertainment, gaming, history, food, and sports. The platform aggregates user votes to produce ranked lists and content for a general audience.
Who151 shared keywordsWho What Wear is a digital fashion and beauty publisher producing trend, celebrity style, and shoppable editorial content.
Master Class138 shared keywordsOnline education subscription platform with pre-recorded tutorials and lectures by experts.

Companies competing with Julep for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Julep do?
Julep is a beauty brand that sells cosmetics such as its Eyeshadow 101 crème-to-powder eyeshadow sticks, sold directly to consumers online. It offers a "try before you buy" program where customers select items and pay only for what they keep.
Who founded Julep?
Julep was founded by JANE PARK.
Who are Julep's investors?
Julep's investors include Andreessen Horowitz, Raptor Group, Altimeter Capital, Madrona Venture Group, Maveron, Version One Ventures.
How much funding has Julep raised?
Julep has disclosed $36.8M raised across 2 rounds.
Where is Julep headquartered?
Julep is headquartered in Seattle, US.