Joules
9 known investors
Find your way into Joules
Joules is a British retailer selling apparel and lifestyle goods through its online store, including features such as favourites lists and next-day delivery.
Investors · 9
Also in the syndicate · 7
Funding
SEC filings, press & company announcements$10M disclosed across 1 of 2 rounds · 2021–2025
- $10MSeries BDec 2025 · 3 sources
SBI Ventures Limited (lead), SBI Ventures’ Neev II Fund (lead), Spectrum Impact (lead), SVL SME Neev II Fund (lead), Waaree (lead), SBI Ventures Ltd, Waaree Renewable Technologies
Source ↗ - Undisclosed amountSeries AMar 2021Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Joules is a retailer of clothing and lifestyle goods, operating an online store organised into women's, men's, girls' and boys' categories alongside home and gift ranges. Product lines advertised on its storefront include coats and jackets, rugby shirts, polo shirts, gilets, tops and accessories, with seasonal collections released through the year.
The site offers shopper account features such as registration and sign-in, a favourites list for saving items, recently viewed item history, and multi-country site selection. Delivery options advertised include next-day delivery, subject to stock, courier availability and courier coverage areas, with order cut-off times that may vary.
Business model
Direct-to-consumer retail of apparel, footwear, homeware and gift products through an online store, with promotional discounting used across categories (for example seasonal sale reductions of up to 40% on selected lines).
▸Full profile — go-to-market, geography
Go-to-market
Consumers shopping for women's, men's and children's clothing and footwear, plus home and gift items.
Geography
The online store serves the United Kingdom by default and provides a country-selection option for shoppers browsing from other locations.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
In the news
▸Research sources · 1
primary sources listed
- Joulesjoules.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Joules do?
- Joules is a clothing and lifestyle retailer selling women's, men's and children's apparel, footwear and homeware online.
- Who are Joules's investors?
- Joules's investors include LDC, IFU.
- How much funding has Joules raised?
- Joules has disclosed $10M raised across 1 of its 2 known rounds.