JOOR
7 known investors
JOOR operates a wholesale digital marketplace connecting fashion brands and retailers, enabling brands to manage sales and retailers to discover and order products. The platform serves the fashion and apparel industry for both brands and retail buyers.
Also known as JOOR · joor.com · jooraccess.com
Investors · 7
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$25M disclosed across 1 of 3 rounds · 2021–2023
- $25MGrowth financingOct 2023 · 3 sources
Brightwood Capital (lead), Tamarix Capital Partners (lead), Battery Ventures, Canaan Partners, Macquarie Capital
Source ↗ - Undisclosed amountSeries DJun 2021Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026JOOR operates an online business-to-business wholesale marketplace for the fashion industry, connecting brands with retailers and their buyers. Brands use the platform to manage wholesale selling, present digital B2B catalogs, connect with retailer networks, manage and grow orders, and collect payments; retailers and buyers use it to source new brands, plan and visualize assortments, and place orders. The company positions the platform across apparel, footwear, accessories, swimwear and resort, childrenswear, sport and outdoor, bridal, and home and design categories, and offers an enterprise retail solution as well as a free buyer account tier.
The platform includes JOOR Passport, a digital trade show product, a trade show application, and JOOR Pay, an embedded checkout and payments solution introduced in 2022 to support clients' global payment collection and cash flow. JOOR also provides integration options including a RESTful API, brand API and flat-file integration, alongside real-time reporting and data tools. The web product is offered in multiple languages, including English, Spanish, French, German, Italian, Japanese and Simplified Chinese. Company-published plans following its 2023 financing centered on data-led initiatives, scaling JOOR Pay, and expanding into footwear, sport and outdoor categories.
Founding story
Mona Bijoor created JOOR in 2010, drawing on her experience as a fashion brand consultant and in buying departments at global retailers, to address the challenges and time constraints she encountered in wholesale buying.
Business model
JOOR provides a software platform and marketplace used by fashion brands to run wholesale sales operations and by retailers to discover brands and place orders. Brands engage through a demo request and paid plans (the company publishes pricing and an ROI calculator), while retailers can open free buyer accounts subject to an application reviewed by JOOR. Adjacent offerings include JOOR Pay embedded checkout, JOOR Passport digital trade shows, integrations/API access, and fashion photography booking.
The company markets subscription-style platform access to brands (with published pricing and demo-led sales), free account registration for retail buyers, and an embedded payments product, JOOR Pay, used by clients to collect payments from retailers.
Traction
By 2016 the company processed over $10 million in gross merchandise value under founder Mona Bijoor, with roughly one hundred employees worldwide across New York and international offices. The company continued to expand its global network of fashion brands and retailers through 2025 and reported early-stage adoption of JOOR Pay after its 2022 debut.
Latest developments
In October 2023 JOOR announced a $25 million raise led by Brightwood Capital and Tamarix Capital Partners, earmarked for data-led initiatives, expansion of the JOOR Pay embedded checkout product, and growth in footwear, sport and outdoor categories. Company posts through early 2026 describe continued expansion of its global brand and retailer network and the launch of a new wholesale solution during 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
JOOR describes itself as a wholesale industry standard and, per its founder, the largest online global B2B marketplace for wholesale buying directly connecting brands and retailers.
JOOR combines a global wholesale marketplace network with brand-side selling tools, retailer assortment planning, embedded wholesale payments (JOOR Pay), digital trade shows (JOOR Passport), multi-language localization, and API/flat-file integrations in a single platform.
Technology
A multi-language web platform with brand and retailer applications, digital catalogs, assortment planning and visualization, real-time reporting and analytics, and a retailer mobile app. Integration is supported through a RESTful API, a brand API and flat-file integration, and the company maintains an engineering blog. JOOR Pay provides embedded checkout for wholesale payments.
Go-to-market
Brands are acquired through demo requests, published pricing and an ROI calculator, case studies, whitepapers and webinars; retailers apply for free membership through an online registration reviewed within 48 hours. The company also runs a referral program, participates in events and trade shows, and markets a digital trade show product, JOOR Passport.
Fashion and lifestyle wholesale brands and the retailers and buyers that purchase from them, spanning apparel, footwear, accessories, swimwear and resort, childrenswear, sport and outdoor, bridal, and home and design; enterprise retailers are served through a dedicated solution. Named clients have included Neiman Marcus, Harrods, and Kate Spade.
Geography
Headquartered in New York City, with offices established in Los Angeles, London, Paris, Milan, Sydney and Melbourne. The platform is localized in English, Spanish, French, German, Italian, Japanese and Simplified Chinese and serves an international client base.
History
Founded in 2010 by Mona Bijoor in New York City, JOOR expanded internationally to Los Angeles, London, Paris, Milan, Sydney and Melbourne and grew to about one hundred employees, processing over $10 million in gross merchandise value by 2016. Bijoor later moved on to investment firm Kings Circle Capital and founded Sol TV. JOOR launched JOOR Pay in 2022 and raised $25 million in October 2023 led by Brightwood Capital and Tamarix Capital Partners, with existing investors Macquarie Capital, Battery Ventures and Canaan Partners participating. The company continued platform and network expansion through 2025.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsJOOR announced $25 million in new funding led by Brightwood Capital and Tamarix Capital Partners, with existing investors Macquarie Capital, Battery Ventures and Canaan Partners participating. Proceeds were earmarked for data-led initiatives, expanding the JOOR Pay embedded checkout solution, and growth in footwear, sport and outdoor categories.
$25M source ↗
JOOR Pay, an embedded checkout and payments product aimed at improving clients' global payment experiences, efficiency and cash flow, debuted in 2022.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- JOORjooraccess.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does JOOR do?
- JOOR runs a global B2B digital wholesale marketplace connecting fashion brands with retail buyers.
- Who are JOOR's investors?
- JOOR's investors include Advance Venture Partners, Canaan Partners, Eastward Capital Partners, Battery Ventures, Brightwood Capital Advisors, Macquarie Capital.
- How much funding has JOOR raised?
- JOOR has disclosed $25M raised across 1 of its 3 known rounds.