Joinskye
AcquiredFounded 2016 · 82 employees on LinkedIn · 1 known investors
Sounding Board provides leadership development and coaching programs delivered through software that lets organizations build, manage, track, and measure internal and external coaching, including a proprietary coach-matching algorithm. It serves enterprises and public-sector organizations developing managers, emerging leaders, and executives.
Also known as Sounding Board
Founders & leadership
Joinskye was founded in 2016 by Lori Mazan.
Investors · 1
Company profile
researched Aug 2026Sounding Board (operating at joinskye.com) provides leadership development delivered as a combination of software, coaching and program design. Its platform is positioned as a single system for building, managing, scaling, tracking and measuring leadership development programs, with configurable dashboards covering metrics such as participation and goal progression, and a proprietary algorithm that automates the matching of participants to coaches. The company markets a "Dynamic Leader Development Suite" organized into products for organizations — Expand (scalable internal development programs), Guide (external coaching from a global coach network) and Transform (comprehensive internal and external programs at all levels) — plus Accelerate for individuals seeking personal professional coaching.
Solution lines include 1:1 coaching, coaching aimed at high-potential individual contributors, group coaching offered as Leadership Labs and Leadership Studios, a mentoring module and an on-demand coaching module. The company frames its offerings around specific leadership gaps: technology leaders, new managers, high-potential employees, diversity, equity and inclusion, and change management. Its coaches are described as certified by accrediting bodies including IAC, EMCC, CCE and ICF (ACC, PCC, MCC), with an average of more than seven years of leadership experience and a 92% coach retention rate. The company states that clients can use Sounding Board's coaches or their own.
A notice on the company's website states that BTS has acquired Sounding Board to address global companies' end-to-end coaching needs from the executive level to the frontline.
Business model
Sounding Board combines software for program delivery with coaching services and strategic program design. Organizations license the platform and associated coaching or mentoring programs (Expand, Guide, Transform), while individuals can purchase personal professional coaching through the Accelerate offering. The company also operates a partner program and recruits external coaches into its network.
Traction
The company reports a coach retention rate of 92% and coaches averaging over seven years of leadership experience, and cites program outcomes including improvements in cross-functional interaction, trust and credibility between management and teams, conflict resolution, and strategic and critical thinking. It publishes client stories from organizations using its programs.
Latest developments
The company's website announces that BTS has acquired Sounding Board, with the stated aim of serving global companies' end-to-end coaching needs from executive to frontline. Recent content includes a resource on leading digital transformations in the age of AI and a leadership strategy book by co-founder Lori Mazan.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a technology-enabled, human-centric provider of leadership coaching and mentoring for organizations, emphasizing measurable links between individual development and business outcomes and a network of externally accredited coaches. Following the stated BTS acquisition, the combined offering is framed as covering coaching needs from executive to frontline levels for global companies.
The company emphasizes a single flexible platform spanning internal and external coaching and mentoring programs, a proprietary automated coach-matching algorithm, measurement and ROI reporting that connects personal growth to business results, the option for clients to use either Sounding Board's coaches or their own, and a coach network certified by IAC, EMCC, CCE and ICF.
Technology
A program delivery platform that lets organizations build, manage, scale, track and measure leadership development from one source, with configurable dashboards for insights such as participation and goal progression, modules for mentoring and on-demand coaching, support for multiple concurrent programs across departments, and a proprietary coach-matching algorithm intended to automate pairing.
Go-to-market
Direct sales driven by demo requests on the company website, supported by content marketing including a blog, client stories, webinars and events, podcasts and a resource library, downloadable materials such as a guide on leading digital transformations in the age of AI, and a book by co-founder and Chief Coaching Officer Lori Mazan aimed at talent development and learning leaders. The company also runs a "Become a Partner" channel program and recruits coaches.
Enterprises and other organizations running leadership development programs, addressed by industry: technology, professional services, government and education, healthcare, financial services and retail. Within those organizations the programs target new managers, high-potential employees, individual contributors, technology leaders, change agents, emerging leaders from underrepresented groups, and executives. Individuals can also buy coaching directly.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsA notice on Sounding Board's website states that BTS has acquired Sounding Board to serve global companies' end-to-end coaching needs, from executive to frontline levels.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Joinskyejoinskye.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Joinskye do?
- Sounding Board delivers leadership coaching and mentoring programs through a platform for building, tracking and measuring development.
- Who founded Joinskye?
- Joinskye was founded by Lori Mazan in 2016.
- Who are Joinskye's investors?
- Joinskye's investors include Geek Ventures.