Jimo

Jimo is a digital adoption platform that lets SaaS and web application teams build, target, publish and measure in-product experiences without writing code. Its toolbox is organised into two families: sequential flows with a defined start and end (product tours, modals, surveys, banners and checklists) used for onboarding, announcements and nudges; and static self-serve surfaces that are permanently available (contextual hints, a resource center widget and a changelog feed) used for help, shortcuts and ongoing product updates.

Experiences are assembled in a drag-and-drop builder with theming, multi-language support, positioning controls and previews. An AI capability generates product tours from a recorded user flow or a selection of highlighted features, which the user can then edit, preview and launch. Targeting combines audience segmentation on user attributes and behavioural data, URL/domain and page rules, and action-based triggers; delivery can be verified through A/B tests, goals and a success tracker. Analytics cover feature usage capture, drop-off identification and reporting on published experiences.

Deployment requires a JavaScript snippet carrying a project-specific Project ID, installed directly in the site code or via Google Tag Manager; a Chrome extension allows experiences to be injected temporarily for preview before formal installation. Optional SDK steps include user identification (with identity verification and a "force identify" mode), manual initialisation to control monthly active user counting, and pushing custom attributes for segmentation. The platform integrates with analytics and go-to-market tools including Amplitude, Mixpanel, Segment, PostHog, Heap, HubSpot, Salesforce, Intercom, Zendesk Knowledge, Crisp, Slack, Zapier, Figma, Maze, Arcade/Storylane, Invision, calendar tools, server-side events, webhooks and an MCP endpoint.

Founding story

Jimo was founded by two co-founders, Raphael Alexandre and Andy Mpondo Black. Alexandre, a designer by background, previously worked as a senior product designer at Stuart and co-founded Recordkit before starting Jimo. [4]

Business model

B2B software sold to product organisations, with plan-and-billing and environment management handled inside the product and monthly active users used as a usage dimension; the site promotes a free trial period and a booked demo as entry points. [0][3][4]

Subscription plans managed through in-product plan and billing settings, with monthly active users tracked as a billing-relevant metric and a free trial available before purchase. [1][3]

Traction

The website states Jimo is used by more than 1,000 product teams and cites customer outcomes including 53% faster user activation, 6x faster feature launches, 28 nudges shipped in a single month, 4x faster customer education, 20x more users reached and a 3x user awareness rate. A French directory reports a headcount band of 11 to 50 and no publicly disclosed fundraising total. [0][2][4]

Latest developments

The product now markets itself around AI-generated tours, autonomous onboarding and an AI-powered resource center, and the documentation includes an Agent experience type and an MCP integration alongside the existing analytics and CRM connectors. [0][1][3]