Iris
Founded 2023 · 25 employees on LinkedIn · 10 known investors
Iris Finance is an AI-native financial platform for consumer packaged goods brands, providing real-time P&L visibility, cash flow forecasting, and margin analysis across sales channels and SKUs. The platform replaces spreadsheets and disconnected financial tools with a unified system designed specifically for CPG brands earning $1M to $50M+.
Also known as Iris Finance
Founders & leadership
Iris was founded in 2023 by Drew Fallon.
Investors · 10
Also in the syndicate · 1
Company profile
researched Aug 2026Iris Finance operates an AI-native financial planning and analysis (FP&A) platform built for companies that sell physical products, particularly consumer packaged goods brands. Its core product, a proprietary database called Iris DB, automatically ingests sales, marketing, accounting and supply chain data and turns it into a unified financial model covering weekly cash-flow forecasting, sales, profitability and margin tracking, financial modeling with profit-and-loss visibility, benchmarking, cohort analysis and inventory planning.
On top of that data layer, the company sells a set of solutions it describes as "full stack finance," spanning FP&A and CFO services, business intelligence, supply chain and advisory work, through to transaction readiness. Offerings include an agentic CFO service that combines software agents with forward-deployed teams, CPG-specific data infrastructure with pre-built connectors, AI dashboards with natural-language querying (an agent named Fin lets users test financial scenarios, query data and surface insights, and boards decks can be generated automatically), and unified sales and operations planning that ties scenario planning to cash flow and purchase-order/working-capital decisions.
The platform connects to Shopify, Amazon Seller Central, QuickBooks, NetSuite, Xero, Meta Ads, Google Ads, TikTok Ads, Bill, Plaid, payroll systems and third-party logistics providers, and offers a read-only MCP connector that lets Claude query an organization's Iris analytics. Iris markets vertical views for beauty, vitamins/minerals/supplements, apparel, food and beverage, recreation and private equity portfolio monitoring.
Founding story
Iris Finance was founded in 2024 by CEO Drew Fallon, previously COO and co-founder of tattoo aftercare brand Mad Rabbit; COO Alexander Heckmann, a three-time founder whose prior cybersecurity company Clean.io was acquired by Human Security; and CTO Marko Iwanik, who previously worked in product at redaction software company Milyli.
Business model
Iris Finance sells subscription access to its software platform alongside service-style FP&A and CFO support delivered by agents and forward-deployed teams. Pricing is quoted per customer based on use case rather than published; the company charges an average of about $4,000 per month for access to its Iris DB platform.
Recurring platform fees quoted per customer based on use case, averaging roughly $4,000 per month per brand.
Traction
The company reported roughly 130 customers and 550% business growth from September 2024 to September 2025. It crossed $1.5 million in revenue by June 2025 and reported being breakeven at the time of the seed investment. Headcount stood at 16 people, including 12 full-time employees.
Latest developments
In September 2025 Iris Finance announced a $6.2 million seed round led by Glasswing Ventures to fund go-to-market expansion, product development and hiring. The CEO said the company anticipates potentially raising again in about 18 months, and described a product roadmap moving from analysis toward proactive actions such as drafting and eventually placing purchase orders based on inventory forecasts. Demand reportedly increased in 2025 as brands used the platform to model pricing elasticity in response to higher tariffs.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Iris Finance targets the FP&A and AI finance software category for inventoried consumer brands, positioning itself as an AI CFO for CPG. Its CEO has framed enterprise resource planning vendors such as NetSuite, Intuit and Oracle as potential future acquirers.
Iris positions its vertical-specific data infrastructure — a CPG-focused schema and proprietary database — as the foundation that enables channel- and SKU-level margin accuracy that generic BI or accounting tools do not provide, including breaking down complex Amazon fee structures, true CAC and LTV by campaign and cohort, and account-level profitability after slotting, trade spend and freight. Integrations are one-click, with connections claimed to be live in about 10 minutes.
Technology
The company's proprietary Iris DB database automatically ingests sales, marketing, accounting and supply chain data from connected systems into a CPG-specific schema, producing a unified data warehouse without custom data engineering. Applications built on top include real-time margin tracking, automated forecasting, benchmarking, cohort insights, contribution margin and CAC/LTV analysis, and 13-week cash flow forecasting. An AI agent, Fin, answers plain-English questions, builds charts and dashboards and runs scenarios; a read-only MCP connector exposes Iris analytics to Claude.
Go-to-market
Direct sales driven by demo requests and custom quotes from the company website, supported by educational content (blog, newsletter, templates) aimed at CPG finance teams. Seed proceeds are directed at go-to-market expansion, product development and hiring, including in customer success and engineering, with planned expansion further along the CPG supply chain to manufacturers and distributors.
Consumer packaged goods and ecommerce brands selling physical products across DTC, marketplace, wholesale and retail channels, spanning beauty, vitamins/supplements, apparel, food and beverage and recreation categories, plus private equity firms monitoring portfolio companies. About 130 customers, roughly 70% in beauty and wellness, including Jolie, PrettyBoy, Jones Road and Marin; other named users include Allermi and Cata-Kor.
Geography
Headquartered in Chicago, Illinois.
History
Founded in 2024 by Drew Fallon, Alexander Heckmann and Marko Iwanik. The company raised seed capital from Revolution's Rise of the Rest Seed Fund, Barrel Ventures and Rosecliff Ventures before announcing a $6.2 million seed round led by Glasswing Ventures in September 2025, bringing total funding to $9.7 million.
Risks & controversies
Reported revenue concentration in a single vertical, with roughly 70% of about 130 customers in beauty and wellness. The CEO cited exposure to macro conditions such as 2025 tariff increases and the possibility of CPG brands tightening spending, and the company competes in a category where large ERP and accounting vendors operate.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Iris for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsIris Finance raised $6.2 million in seed funding led by Glasswing Ventures, with participation from Founder Collective, Hyde Park Angels and existing investors Revolution's Rise of the Rest Seed Fund, Barrel Ventures and Rosecliff Ventures. Proceeds are allocated to go-to-market expansion, product development and team growth.
$6.2M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Irisirisfinance.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Iris do?
- Iris Finance is an AI-native FP&A and CFO platform for consumer packaged goods and other physical-product brands.
- Who founded Iris?
- Iris was founded by Drew Fallon in 2023.
- Who are Iris's investors?
- Iris's investors include Barrel Ventures, Founder Collective, Glasswing Ventures, Rosecliff Ventures, Access Venture Partners, SID Venture Partners, Access Ventures, Denver Ventures and 1 more.