Intelligems
also invests Β· investor profileTechstars '21Denver, US Β· Founded 2020 Β· Delaware corporation Β· 86 employees on LinkedIn Β· 10 known investors
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Intelligems builds AI agents that optimize ecommerce storefronts by automatically making real-time decisions about pricing, offers, content, and promotions to maximize conversion and profit from incoming traffic. The platform serves online retailers of all sizes seeking to apply data-driven optimization similar to large enterprises like Amazon and Uber.
Also known as Intelligems, INC.
Founders & leadership
Intelligems was founded in 2020 by Adam Kitain π and Drew Marconi π.
Investors Β· 10
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Also in the syndicate Β· 2
Reported raises Β· per SEC filings
Form D private placements$11.5M disclosed across 2 of 4 rounds Β· 2021β2025
βΆ$8.9MraisedJul 2024 Β· 43 investors Β· Other TechnologyRule 506(b)
- Andrew MarconiExecutive Officer, Director
- Daniel HeckDirector
- Adam KitainExecutive Officer, Director
- Offering amount
- $8.9M
- Amount sold
- $8.9M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
βΆ$2.6MraisedJul 2021 Β· 59 investors Β· Other TechnologyRule 506(b)
- Andrew MarconiExecutive Officer, Director, Promoter
- Adam KitainExecutive Officer, Director, Promoter
- Offering amount
- $2.6M
- Amount sold
- $2.6M
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Intelligems provides a testing and personalization platform for ecommerce merchants, primarily Shopify stores, that lets brands run A/B tests and always-on personalizations across the on-site shopping journey. Everything built in the platform is described as an "experience" β a change shown either to a split of traffic (a test) or to a defined audience (a personalization). Experiences are organized into six modules: Content (imagery, copy, landing pages, themes, templates), Merchandising (discounts, volume pricing, progress bars, free gifts), Pricing (product prices, subscription prices, multi-currency), Shipping (rates, free-shipping thresholds, delivery options), Checkout (upsells, trust badges, urgency messaging, recommended products) and Post-purchase (one-click upsells after checkout).
The platform bundles audience targeting (by source, device, custom events, Klaviyo segments and more), analytics covering test results and sitewide performance with connections to Snowflake and other data warehouses, and a visual builder that supports no-code editing, AI-described changes, or custom JavaScript and CSS. A developer layer includes a JavaScript API, an external API, an SDK, and an MCP server. Its AI product, Atlas, surfaces experiment ideas from a store's data, helps build experiments in the visual builder, and answers questions about test results and store performance through chat; it connects to Claude, ChatGPT, Gemini, MCP and Slack. The company positions the platform around profit rather than conversion rate alone, reporting profit, revenue and margin impact of each experience.
Founding story
Co-founders Adam Kitain and Drew Marconi met in 2017 at Via, a New York-based ridesharing company. Marconi, previously at McKinsey with an economics degree from Yale, led the revenue and operations team in New York; Kitain, an engineering graduate of Georgia Tech and former IBM analytics consultant, led the pricing algorithms team in Tel Aviv. Over roughly four to five years at Via they built dynamic pricing algorithms and a price A/B testing system, work associated with a 4x increase in customer lifetime value. In 2021 they left to found Intelligems, aiming to bring the same revenue-optimization tooling used by companies such as Amazon and Uber to ecommerce merchants; several early team members also came from Via. The company completed the Techstars Boulder accelerator [2][3][5][6][7].
Business model
Software-as-a-service sold to ecommerce merchants on subscription plans. Buyers can purchase individual funnel modules (Content, Merchandising, Pricing, Shipping, Checkout & Post-purchase) or an "Unlimited" bundle covering all modules; plans are tiered by monthly order volume (up to 10,000 orders per month, up to 200,000, and unlimited). A free trial and demo are offered [0][4].
Recurring subscription fees. The Unlimited bundle is listed at $2,894 per month, discounted 44% to $1,279 per month with a three-month minimum, and includes all modules, unlimited testing and personalizations, unlimited AI usage, custom integrations, a dedicated customer success manager, a storefront audit and testing roadmap, and guided onboarding [4].
Traction
The company reports powering thousands of Shopify stores, with site metrics of 100,000+ tests run and 5,000+ stores, a 4.8-star average across 157 Shopify App Store reviews (95% five-star), and tens of billions of shopper data points. Prior to its seed round it said it had introduced the platform to 125 brands and unlocked over $27 million in profit [4][5][6].
Latest developments
In March 2025 Intelligems announced a $9 million Series A led by Stage 2 Capital, with Liz Christo joining the board, and said it had acquired the team from AB3, an AI-driven A/B testing platform founded by Avi Muchnick. It began rolling out an overhauled Analytics 2.0 suite with a faster real-time data pipeline, more visibility into statistical significance, and custom event tracking, plus a planned "recipe library" of proven test and personalization templates, and said it was hiring across engineering and data science. More recently the company introduced Atlas, an AI layer for experiment ideation, building and analysis, including an Atlas QA capability announced in August 2026 [0][2][3][5].
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as a profit optimization and "profit growth" platform for ecommerce rather than a conversion-rate-only testing tool, and reports being the leading price testing option in Shopify App Store reviews. Site figures cite more than 100,000 tests run, over 5,000 stores, and a 4.8-star Shopify rating across roughly 150-157 reviews with 95% five-star [0][4][5].
Emphasizes optimization measured in profit and margin rather than clicks or conversion rate; covers the full on-site funnel including price, shipping rates and post-purchase offers, levers that general A/B testing tools typically do not manipulate. It supports both no-code and full-code workflows, and draws on founders' experience building dynamic pricing and experimentation systems in ridesharing [0][2][4][5].
Technology
The platform installs via a script added to a Shopify theme and integrates with Shopify to collect store data, then measures how profitability, margins and conversion respond to changes in price, shipping, discounts and content. It provides traffic splitting and statistical significance testing, audience targeting and segmentation, a real-time data pipeline in its Analytics 2.0 suite with custom event and metric tracking, and direct connections to Snowflake and other data warehouses. Builders can work through Shopify components, an AI-assisted visual builder, or code mode with JavaScript and CSS, with version control and rollback. Developer surfaces include a JavaScript API, external API, an npm SDK for programmatic experiment definition, and an MCP server. The Atlas AI layer generates experiment recommendations, assists experiment construction, and answers analytics questions, connecting to Claude, ChatGPT, Gemini, MCP and Slack [0][2][5][6].
Go-to-market
Self-serve free trial and booked demos from the website, a Shopify App Store listing, tiered and modular subscription pricing, a partnerships program for agencies and freelancers, content marketing including a blog, customer stories, a BFCM hub and a Founders' Newsletter, and customer support via Slack and a help center [0][3][4][5].
Direct-to-consumer and independent ecommerce brands, especially Shopify merchants, ranging from teams with no developer resources to those with in-house engineering; also served through freelancers and agencies. Named customers include Ridge, Dagne Dover, Momofuku, Original Grain, True Classic, Nomad, Obvi, 1st Phorm, Momentous, Jones Road, KORA Organics, Jinx and Groove Life [0][3][4][5].
Geography
Headquartered in Colorado, with founders based in the Denver area; customers are Shopify merchants and the platform supports multi-currency and country-level targeting. Founders previously worked in New York and Tel Aviv at Via [0][6][7].
History
Intelligems began as a price testing tool for Shopify merchants, launching commercially in 2022 after beta testing. It subsequently added shipping-rate testing, offers, and discount/promotion testing. In 2023, following the sunsetting of Google Optimize, it launched a Content Testing product enabling profit-driven A/B testing on any on-site element. In January 2023 it raised a $4.2 million seed round, and in March 2025 announced a $9 million Series A led by Stage 2 Capital, alongside the acquisition of the team and product from AI-driven A/B testing platform AB3. The product line has since expanded to six experience modules spanning content, merchandising, pricing, shipping, checkout and post-purchase, plus the Atlas AI assistant [2][4][5][6][7].
Risks & controversies
Product functionality is closely tied to the Shopify ecosystem, and documentation notes that Shopify Scripts is sunsetting, requiring changes to price-test integrations. The company has stated an intent to expand the platform beyond Shopify and beyond ecommerce, an expansion not yet evidenced in the material [2][6].
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 2
by search overlap
Companies competing with Intelligems for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 7
launches, deals, and filingsAnnounced alongside the Series A: Intelligems brought on the team and product from AB3, an AI-driven A/B testing platform founded by Avi Muchnick, to increase testing velocity and reduce overhead work.
Series A announced on the company blog; Liz Christo of Stage 2 Capital joined the board. Existing investors listed include Matchstick Ventures, Vinyl Capital, Hyde Park Angels, Frazier Group, Techstars, SuperAngel.vc and Hawke Ventures.
$9M source β
Overhauled analytics suite with a faster real-time data pipeline, greater visibility into statistical significance and confidence, and custom event and metric tracking; began rolling out the week of the Series A announcement.
Seed round co-led by Matchstick and Vinyl Capital with participation from SuperAngel.Fund; proceeds earmarked to expand the then 11-person team and extend the platform beyond Shopify.
$4.2M source β
Launched a profit-driven A/B testing product for any on-site content following the sunsetting of Google Optimize.
Intelligems launched in 2022 with tools for Shopify ecommerce brands to identify profit-maximizing price points, later adding free shipping thresholds and customized discounts.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities Β· 1
corporate structureβΈResearch sources Β· 8
primary sources listed
- Intelligemsintelligems.io Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Intelligems do?
- Ecommerce optimization platform for Shopify brands that tests and personalizes pricing, offers, content and shipping.
- Who founded Intelligems?
- Intelligems was founded by Adam Kitain π, Drew Marconi π in 2020.
- Who are Intelligems's investors?
- Intelligems's investors include Expansion Venture Capital, Hawke Ventures, Maropost Ventures, Matchstick Ventures, Stage 2 Capital, SuperAngel.Fund, Techstars, Hyde Park Angels.
- How much funding has Intelligems raised?
- Intelligems has disclosed $11.5M raised across 2 of its 4 known rounds.
- Where is Intelligems headquartered?
- Intelligems is headquartered in Denver, US.