Integrated Projects

Integrated Projects is a New York-based building intelligence company that provides digitization services to building owner-operators and design professionals. Its Integrated Projects Exchange (IPX) platform combines 3D laser scanning with 3D modeling so that real estate teams can verify, view, share, quantify and assess the existing condition of their properties for acquisitions, renovations and operations. The platform is built around two services: SCANIT, which dispatches a LiDAR scan technician to a property to capture a construction-grade 3D scan, and BIMIT, a conversion engine that processes any 3D scan into an IPX-verified model. From that model, owners can generate 2D and 3D plans, view virtual tours and photos, and quantify onsite materials and equipment, including architectural, mechanical and furniture information.

The company positions accurate as-built documentation as a prerequisite for renovation and asset management work, noting that existing facility drawings are frequently inaccurate. Property types served include homes, skyscrapers, schools, hospitals, industrial warehouses and retail centers. Integrated Projects describes itself as a minority-owned business headquartered in New York, and is a member of NVIDIA Inception. The company also produces a podcast, Buildings 2.0, recorded under the IPX banner.

Founding story

Founder and CEO Jose Cruz Jr. grew up working in his parents' pizza shop in Florida, built websites and resold sneakers in high school, and learned AutoCAD from a family friend who was an architect. After an initial rejection from the University of Florida and two years of community college, he transferred to UF's College of Design, Construction and Planning, graduating in 2012, then completed a Master of Architecture at Columbia in 2014 and later a post-professional certificate in real estate finance at NYU. Working in architecture and construction in New York — including at Robert A.M. Stern, AECOM Tishman, UA Builders Group, SLAB Architects and ArchDaily — he found that building drawings did not match the buildings as constructed. He started Integrated Projects in 2018 and hired his younger brother as the first employee, teaching him to scan.

Business model

Integrated Projects sells digitization services and platform access to building owners and design professionals. Customers onboard buildings through the IPX platform via two paid services, SCANIT (field 3D laser scan capture) and BIMIT (conversion of scans into IPX-verified BIM/CAD models), with repeat ordering described as the core dynamic — customers returning 10, 20 or 30 times.

Fee-based sale of digitization services delivered through the IPX platform: SCANIT scan capture engagements and BIMIT scan-to-model processing, with recurring repeat purchases from existing customers.

Traction

In 2022 the IPX platform digitized more than 1,700 buildings, a 725 percent year-over-year increase in building volume. Cumulative figures reported in the founder profile include more than 7,000 buildings digitized and 52 million square feet scanned, with throughput of roughly six building conversions per day and a stated target of 60 per day following the seed round. Headcount is reported at 45 employees.

Latest developments

The company published posts in February 2025 announcing an appearance on the television program Viewpoint with Dennis Quaid and a feature on team member Tyler Putnam, and it produces the Buildings 2.0 podcast under the IPX banner.