Insomnia Labs

Insomnia Labs describes itself as a blockchain partner for enterprises, institutions, layer-1 networks and token projects, combining a proprietary blockchain platform with partner technologies to deliver end-to-end solutions for data operations and infrastructure. Its product line includes Universal ID, Loyalty+, CreatorFi and a Data Integrity SDK, supported by solution areas spanning identity and first-party data enablement, a data integrity and integrations system, loyalty programs, omnichannel loyalty experiences, interoperable digital solutions, fan identity and data attribution, and IP and asset tokenization.

The loyalty and fandom SDK set offers a unified wallet compatible with both web2 and web3 users for membership programs, along with APIs for points, membership, badges, rewards, events and cards, plus integrations with existing point-of-sale systems and credit-card linking so that qualifying spend can be rewarded automatically. The Data Integrity SDK is positioned to make critical data verifiably tamper-proof while preserving privacy, providing on-chain auditable provenance for public and private datasets through multi-media hashing and encryption APIs, decentralized storage and token-gated permissions management, enabling institutions to tokenize and control access to data.

Alongside products, the company runs a services arm branded Studio, offering white-glove token consultation and developer services. It states that it fully manages critical applications for large blockchain companies, governments, enterprises and groups, and works with technology partners on solutions in its growth verticals.

Business model

Insomnia Labs combines licensed or integrated software products (loyalty, identity and data-integrity SDKs and APIs) with managed engineering and consulting services delivered by senior engineers, designers and product managers, sold through three packaged tiers.

Services are packaged into Starter (1-3 people; discrete needs such as smart contract development or a website), Growth (4-9 people; a fully managed cross-functional team with sprint delivery and ClickUp project management), and Enterprise (10+ people; bespoke identity, loyalty and tokenization frameworks). Pricing is not published; engagement begins via a contact request.

Traction

The website cites 40+ projects launched since 2021 and lists engagements including Coca-Cola, Under Armour (Curry Brands), the ICC, Retro9000, Dream Vortex, GORJS DAO and Battle.tech, with testimonials from Under Armour's Curry Brands marketing lead, Polygon Studios' metaverse lead and the CEO of agency Berlin Cameron.