Insite
Acquired2 known investors
Configured Commerce (formerly Insite Software) provides a configurable e-commerce platform for manufacturers and distributors to manage commerce operations, integrate with backend business systems, and drive customer engagement. The platform connects to ERP, PIM, and other enterprise systems to help businesses scale their digital commerce capabilities.
Also known as Configured Commerce · Insite Software · InsiteCommerce · Optimizely Configured Commerce
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeedFeb 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Insite Software builds e-commerce and product data software for manufacturers and distributors. Its commerce platform, formerly InsiteCommerce and now branded Configured Commerce, is positioned to help these businesses improve efficiency, increase revenue and support recurring customer engagement. The platform is described as fully configurable to a brand's design standards, extensible as a business grows, and built on an integration architecture that connects to ERP, PIM and other backend business systems.
The company's product information management offering, formerly InsitePIM and now Optimizely Product Information Management, is a cloud-based solution that integrates with Configured Commerce. It is aimed at allowing small teams to set up catalog and product data requirements and to manage data acquisition and curation. The company's web presence also references continued support for existing Ektron sites.
Founding story
Insite Software was founded in 2004 with the stated mission of helping manufacturers and distributors prepare their businesses for the future.
Latest developments
Insite has been rebranded under Optimizely, with InsiteCommerce becoming Optimizely Configured Commerce and InsitePIM becoming Optimizely Product Information Management with the same features and benefits.
▸Full profile — market position, technology, go-to-market, history
Market position
Now part of Optimizely, which is described as serving over 8,000 companies globally through a network of more than 800 partners.
Technology
Configured Commerce is a configurable, extensible commerce platform with a deep integration architecture designed to connect to ERP, PIM and other backend business systems. The associated product information management product is delivered as a cloud-based solution that integrates with Configured Commerce.
Go-to-market
Manufacturers and distributors, including small teams responsible for setting up and curating catalog and product data.
History
Founded in 2004, Insite Software developed the InsiteCommerce e-commerce platform and the InsitePIM product information management product. The company subsequently became part of Optimizely, and its products were rebranded: InsiteCommerce as Optimizely Configured Commerce and InsitePIM as Optimizely Product Information Management.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsInsite's products were brought under the Optimizely brand: InsiteCommerce became Optimizely Configured Commerce and InsitePIM became Optimizely Product Information Management.
Insite Software was founded in 2004 with a mission to help manufacturers and distributors prepare their business for the future.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Insiteinsitesoft.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Insite do?
- Insite Software, now Optimizely Configured Commerce, offers a configurable B2B e-commerce platform for manufacturers and distributors.
- Who are Insite's investors?
- Insite's investors include Escalate Capital Partners, Volition Capital.