Insify

Insify is an Amsterdam-based digital insurance platform founded in 2020 that designs and distributes business insurance for freelancers, independent professionals and small and medium-sized enterprises. Its product range includes occupational disability insurance (AOV), commercial general liability (AVB) and professional indemnity/professional liability (BAV), motor insurance, and cover for equipment and goods. On its Dutch site, occupational disability cover starts from €59 per month, liability cover from €7.95 per month and car insurance from €29 per month, with no advice or arrangement fees and policies cancellable daily.

The company operates a fully online model: customers configure and buy policies, retrieve policy documents and request support through the web platform, supported by a customer team reachable by WhatsApp, e-mail and phone on weekdays between 09:00 and 18:00. Insify uses data-driven underwriting and automation in onboarding, policy adjustment and claims handling, and has added AI features such as an AI coach and "Insify SmartGuide," a guided flow that explains disability-insurance choices such as waiting periods and tax deductibility. It also offers help identifying a customer's occupation category, and states it insures professions ranging from photographers, care workers, interim managers, consultants and IT professionals to handymen, security staff and hairdressers.

Insify serves the Netherlands, France and Germany and reports that more than 40,000 entrepreneurs use its services. It works with reinsurance partners including Munich Re for capacity and to support compliance across markets, and its systems are built to accommodate differing national insurance regulation.

Founding story

Insify was founded in 2020 by Koen Thijssen, who previously worked in technology and e-commerce, including at Bloomon and Rocket Internet. The company was built by entrepreneurs to address the difficulty self-employed workers and small businesses face in obtaining affordable, tailored insurance, since traditional products are typically designed for larger corporates.

Business model

Insify designs business insurance products for self-employed workers and SMEs and sells them on a subscription-style monthly premium basis, with no advice or brokerage fees and policies that can be cancelled daily. Underwriting and pricing are data-driven, and reinsurance partners such as Munich Re provide risk capacity. Coverage is intended to adapt as a customer's business grows.

Revenue comes from insurance premiums on policies sold directly online (for example, disability cover from €59/month, liability from €7.95/month and motor from €29/month in the Netherlands), with no separate advice or set-up charges to the customer.

Traction

Insify reports more than 40,000 entrepreneurs as customers and says it has more than tripled its gross written premiums since its Series A extension. Trustpilot data cited in third-party reviews shows a 4.5 out of 5 rating across 971 reviews, with about 82% five-star ratings.

Latest developments

In September 2025 Insify announced a €16.3m Series B led by Evli Growth Partners with continued participation from Accel, Opera Tech Ventures, Munich Re Ventures, Visionaries Club and Frontline Ventures. The proceeds are earmarked for launching new AI-powered insurance products, expanding the platform and technology tools, and growing in its existing markets of the Netherlands, France and Germany.