INH Hair

INH Hair, also known as Insert Name Here, is a consumer hair brand selling pre-styled hair extensions and hair care/styling products. Its extension range includes clip-in extensions, ponytails, buns, half-up half-down pieces, bangs and wigs, offered in a wide array of shades, lengths and textures (straight, wavy, curly) and in synthetic fiber the company markets as INFINI-FLEX, with application types including wrap, drawstring and braid. Products are positioned around fast, temporary changes to style, texture, length, volume or color.

The hair care assortment includes a detangling vegan paddle brush and a travel-sized Mini Vegan Brush, a leave-in conditioner detangler (Emergency Revival), a smoothing pomade (No Fly Zone), a vegan hair wax stick (Sleek Stick), a heat protectant (Flame Fighter), a conditioner (G2G), a taming wand (Quick Slick), hair oil capsules (Gloss Gems) and accessory sets, plus multi-item bundles. Listed prices for hair care items generally run about $10-$25, ponytails and buns from roughly $31 to $59, and bundles up to about $171. The company states its formulas are vegan and cruelty-free and free of parabens, sulfates, silicones, phthalates, petroleum and alcohol, and safe for colored or chemically treated hair.

Founding story

Sharon Pak and Jordynn Wynn met while interning at Los Angeles cosmetics company ColourPop, where they became the brand's first two employees and its social media faces, helping concept and launch brands under the Seed Beauty umbrella. Observing that celebrities and influencers were becoming more open about wearing hair pieces and that the hair category lacked reliable, digitally present brands, they teamed with Kevin Gould — a former William Morris Endeavor talent manager and founder of Kombo Ventures — to concept the brand in mid-summer 2018 and launch it in October 2018 [6][7]. The company's About page describes the founders as best friends and longtime beauty collaborators with backgrounds in beauty and product development who saw a gap in extensions and styling products that felt intimidating or inaccessible [3].

Business model

Direct-to-consumer sales of hair extensions and hair care products through the company's own e-commerce site, complemented by wholesale/retail distribution; the About page states products are available at retail partners and "500+ retailers nationwide" [3].

Product sales at published unit prices, with promotional discounting, multi-product bundles and sets, free-shipping thresholds and gift-with-purchase offers used to lift order value [0][2].

Traction

Reported revenue in excess of $2 million within about the first year after the October 2018 launch, and $20 million in 2020, an increase of more than 500% [6][7]. The About page cites availability at 500+ retailers nationwide [3]. On-site product review counts include 642 reviews for the Sammy bun, 379 for the Jordynn ponytail, 268 for the Long & Sleek AF Set and 250 for the Frizz-Free Forever Kit [0][2].

Latest developments

Recent site activity includes new arrivals such as the Sleek Stick vegan wax stick, G2G Conditioner, Sofia mini bun, Cloud Puff accessories set and bundle sets, and a newly launched travel-sized Mini Vegan Brush priced at $10. The site is running sitewide promotions of up to 60% off and a gift-with-purchase offer of Glamnetic nails on orders over $60 [0][2][4].