Incredible Dream

Incredible Dream (Incredible Dream Studios) is a Los Angeles-based tabletop entertainment studio that develops original and licensed tabletop experiences, applying entertainment-production practices to game development. Its work spans original IP development and worldbuilding, licensed property adaptation, global production, localization and retail strategy, and community-driven brand growth.

The studio's original IP includes Kinfire, launched in 2021, which has grown to five titles with an international player community of more than 50,000 and expanding localization across multiple territories, and A Gentle Rain, which has been carried by retailers including Target, Barnes & Noble and Waterstones alongside a direct-to-consumer following. Its first announced game was The Kinfire Chronicles, a cooperative roleplaying board game about adventurers defending their city from a global threat, magic and saboteurs.

At its 2021 seed announcement the company described itself as a next-generation entertainment studio modernizing tabletop games, developing original fantasy worlds, characters, games and transmedia experiences for digital natives who want to meet in person, and positioned itself as a technology and media company using digital channels to drive offline social play.

Founding story

Co-founder and CEO Jane Chung Hoffacker worked nine years at Riot Games and three years at Activision, serving as an executive producer on the animated series Arcane: League of Legends, where she helped move the show through greenlighting, assembled a writers room and reconfigured the preproduction process. She has said larger companies were less able to take creative risks, which led her to start her own company; during the pandemic she found remote play over Zoom tiring while in-person Dungeons & Dragons sessions were engaging. She reported being rejected by hundreds of investors before General Catalyst backed the company's seed round.

Business model

The studio develops and publishes tabletop games based on original IP it owns and on licensed properties it adapts, handling production, localization and retail strategy, and sells through global retail channels and direct-to-consumer. It also pursues licensing and partnership arrangements with collaborators.

Sales of tabletop game titles through retail and direct-to-consumer channels, plus licensing and partnership work on original and licensed properties.

Traction

Kinfire has grown to five titles since its 2021 launch with a community of more than 50,000 players internationally and localization into multiple territories. A Gentle Rain has been stocked by Target, Barnes & Noble and Waterstones. The team numbered 11 people at the time of the December 2021 seed round.

Latest developments

The studio's site presents Kinfire as a five-title award-winning original IP with expanding localization, and A Gentle Rain as a retail and direct-to-consumer title, while marketing original IP development, licensed property adaptation, global production and localization services to partners.