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Incentive Games
Edinburgh, GB · 1 known investors
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Incentive Games builds real-money and free-to-play games — including crash, tower, and arcade titles such as Plinko, Mines, and Blackjack — for iGaming operators and betting brands. It also produces branded free-to-play sports games designed to engage and retain operators' customers.
Founders & leadership
JG
John GordonCEO & Co-Founder of Incentive GamesFounder and CEO of Incentive Games, a B2B games provider for iGaming operators and betting brands.
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Andy DaykinCo-FounderAndy Daykin founded Incentive Games, formerly known as Premier Punt, which develops real-money and free-to-play games for iGaming operators and betting brands.
Investors · 1
Related companies · 5
SteamSteam is a digital platform for purchasing, downloading, and playing video games, serving both individual gamers and game developers worldwide.
ItchThis page is a listing/search results page on itch.io showing games available for the Linux platform, not a company website.
Fan DuelFanDuel offers online sports betting and gaming entertainment products for sports fans across the U.S. and Canada, partnering with leagues, teams, and talent. The company operates in the sports betting and gaming industry, providing betting experiences and related consumer products.
Electronic ArtsElectronic Arts (EA) develops and publishes video games, content, and online services for consoles, mobile devices, and PCs, with franchises such as EA SPORTS FC, Battlefield, Apex Legends, and The Sims. It also offers subscription services and game technologies for players and communities worldwide.
ActionnetworkUS sports betting media and app company offering odds, picks, analysis and bet tracking; owned by Better Collective since 2021.
Companies working in the same space as Incentive Games.
Companies House · registry record
View on Companies House ↗- Registered name
- INCENTIVE GAMES LIMITED
- Company number
- SC624947
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 19 Mar 2019
- Registered office
- Citypoint, 65 Haymarket Terrace, Edinburgh, EH12 5HD
- Nature of business (SIC)
- 62011 — Ready-made interactive leisure and entertainment software development
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 13 May 2026 · next due 27 May 2027
Current officers · 2
- John Gordon — director, appointed 19 Mar 2019
- Stewart Lawrence Gove — director, appointed 13 May 2020
Source: Companies House public register · retrieved 13 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Incentive Games do?
- Incentive Games builds real-money and free-to-play games — including crash, tower, and arcade titles such as Plinko, Mines, and Blackjack — for iGaming operators and betting brands. It also produces branded free-to-play sports games designed to engage and retain operators' customers.
- Who founded Incentive Games?
- Incentive Games was founded by John Gordon, Andy Daykin.
- Who are Incentive Games's investors?
- Incentive Games's investors include Juroszek Family Office – Betplay Capital.
- Where is Incentive Games headquartered?
- Incentive Games is headquartered in Edinburgh, GB.