Incentive Games
Edinburgh, GB · 1 known investors
Find your way into Incentive Games
83 people in our graph share verified history with the Incentive Games team — schools, employers, funds. One of them is your warm intro.
Michael Cutlerunlockedknows John Gordon · together at Heriot-Watt University (overlapped)
×10knows the team · via Heriot-Watt University
knows the team · via Wood Group
Incentive Games builds real-money and free-to-play games — including crash, tower, and arcade titles such as Plinko, Mines, and Blackjack — for iGaming operators and betting brands. It also produces branded free-to-play sports games designed to engage and retain operators' customers.
Founders & leadership
JG
John GordoninCEO & Co-Founder of Incentive GamesFounder and CEO of Incentive Games, a B2B games provider for iGaming operators and betting brands.
AD
Andy DaykininCo-FounderAndy Daykin founded Incentive Games, formerly known as Premier Punt, which develops real-money and free-to-play games for iGaming operators and betting brands.
Investors · 1
Competitors · 5
by search overlapSteam14 shared keywordsSteam is a digital platform for purchasing, downloading, and playing video games, serving both individual gamers and game developers worldwide.
Itch7 shared keywordsThis page is a listing/search results page on itch.io showing games available for the Linux platform, not a company website.
Fan Duel5 shared keywordsFanDuel offers online sports betting and gaming entertainment products for sports fans across the U.S. and Canada, partnering with leagues, teams, and talent. The company operates in the sports betting and gaming industry, providing betting experiences and related consumer products.
Electronic Arts5 shared keywordsElectronic Arts (EA) develops and publishes video games, content, and online services for consoles, mobile devices, and PCs, with franchises such as EA SPORTS FC, Battlefield, Apex Legends, and The Sims. It also offers subscription services and game technologies for players and communities worldwide.
Actionnetwork4 shared keywordsUS sports betting media and app company offering odds, picks, analysis and bet tracking; owned by Better Collective since 2021.
Companies competing with Incentive Games for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- INCENTIVE GAMES LIMITED
- Company number
- SC624947
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 19 Mar 2019
- Registered office
- Citypoint, 65 Haymarket Terrace, Edinburgh, EH12 5HD
- Nature of business (SIC)
- 62011 — Ready-made interactive leisure and entertainment software development
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 13 May 2026 · next due 27 May 2027
Current officers · 2
- John Gordon — director, appointed 19 Mar 2019
- Stewart Lawrence Gove — director, appointed 13 May 2020
Source: Companies House public register · retrieved 13 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Incentive Games do?
- Incentive Games builds real-money and free-to-play games — including crash, tower, and arcade titles such as Plinko, Mines, and Blackjack — for iGaming operators and betting brands. It also produces branded free-to-play sports games designed to engage and retain operators' customers.
- Who founded Incentive Games?
- Incentive Games was founded by John Gordon, Andy Daykin.
- Who are Incentive Games's investors?
- Incentive Games's investors include Juroszek Family Office – Betplay Capital.
- Where is Incentive Games headquartered?
- Incentive Games is headquartered in Edinburgh, GB.