Actionnetwork
Acquired2 known investors
US sports betting media and app company offering odds, picks, analysis and bet tracking; owned by Better Collective since 2021.
Also known as Action · Action Network, Inc. · The Action Network
Investors · 2
Company profile
researched Aug 2026Action Network is a US sports betting media and technology company that publishes odds, news, picks and analysis across sports including the NFL, college football, MLB, NBA, college basketball, WNBA, soccer, golf, NASCAR and MMA. Its website carries daily predictions and best-bet articles, futures and win-total previews, power ratings, betting education guides, sportsbook reviews and promotional offers, betting calculators, video segments and podcasts such as The Action Network Sports Betting Podcast, Fantasy Flex, The Favorites and Big Bets On Campus.
The company also operates a consumer mobile app for iPhone and iPad that provides real-time odds and line movements across spread, moneyline, totals, player props and futures markets, live scores, a bet tracker that syncs wagers across sportsbooks, social features for following friends and expert bettors' picks, and push alerts. A premium subscription, Action PRO, adds deeper betting data, expert picks and analysis, line movement alerts, advanced stats and trends, and player prop projections. The app carries a 4.8 rating from roughly 35,000 ratings and is age-rated 18+. Action Network states it is not a gambling site and does not accept or place wagers, and it is not affiliated with or endorsed by the major US sports leagues.
Since May 2021 the business has been a wholly owned part of Better Collective, which positioned the acquisition as giving it market leadership in US sports betting media and affiliation.
Business model
Action Network operates a free, advertising- and affiliate-supported sports betting media property and mobile app, monetized in part through sportsbook promotional content and commercial links, alongside a paid subscription tier, Action PRO, sold as monthly or annual in-app subscriptions that unlock deeper betting data, expert picks, real-time line movement alerts, advanced stats and trends, and player prop projections.
Affiliate and commercial content revenue from sportsbook and DFS operator promotions, plus recurring subscription revenue from Action PRO monthly (30-day) and annual plans billed through the app stores.
Traction
The iOS app holds a 4.8 rating from about 35,000 ratings and ranked #199 in the Sports category; Better Collective cited around 100 employees at acquisition and expected the deal to help lift its US revenues above $100 million by 2022.
Latest developments
Following the Better Collective acquisition, Action Network announced a multi-platform deal with MLB in June 2021, added Verified Bets, a leaderboard and a Top Props tab to its app in December 2021, launched a new Home Tab and Media Center in June 2022, and entered sports betting content partnerships with the Chicago Tribune and Knights of Degen in 2022. The site continues to publish daily odds, picks and previews across NFL, college football, MLB, WNBA, soccer, MMA and NASCAR, and has added coverage of prediction-market contracts such as Polymarket odds.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
At the time of the 2021 acquisition, Better Collective described the deal as giving it a leading position within sports betting media and affiliation in the US; Better Collective's other US sports betting and DFS brands include RotoGrinders and VegasInsider.
The product combines editorial betting analysis from named handicappers and insiders with data tools — cross-sportsbook bet tracking and verified bet records, real-time odds and line movement, projections and prop models — in a single consumer app, and it has twice been named "Best Betting Product Experience" at the Fantasy Sports & Gaming Association Awards.
Technology
A consumer web and mobile platform aggregating real-time sportsbook odds and line movements, syncing and verifying users' bets across connected sportsbook accounts, generating player prop projections and advanced stats, and delivering push alerts; the iOS app is about 122 MB and supports iPhone and iPad.
Go-to-market
Free-to-use website, app and podcast/video content drive audience acquisition, with monetization through sportsbook promotional and affiliate placements (for operators such as DraftKings, BetMGM, Kalshi and Novig), email capture via free betting guides, and upsell to the Action PRO subscription. Media partnerships, including with MLB, the Chicago Tribune and Knights of Degen, extend distribution.
Recreational and serious US sports bettors and sports fans who track wagers, follow expert picks and shop betting lines, plus sportsbook and media partners.
Geography
Focused on the United States, with coverage of state-by-state legal sports betting markets including New York, New Jersey, Pennsylvania, Illinois, Michigan, Arizona, Colorado, Virginia, Louisiana and Kentucky, as well as Canada and Ontario. Its parent, Better Collective, is a European group.
History
The company built a sports betting product and media business in the US market over a few years before being acquired in 2021. On May 3, 2021, Better Collective, a European sports betting media group, announced an agreement to acquire 100% of the shares of Action Network, Inc. for $240 million on a cash and debt free basis; the transaction closed shortly afterward and was the largest in Better Collective's history. The majority of the consideration was cash, with $11.4 million paid in new Better Collective shares issued at SEK231.35 per share and $10 million of the cash deferred. Around 100 employees joined Better Collective, which also owns the US brands RotoGrinders and VegasInsider. Action Network continued to operate under its own brand with unchanged content and product offerings, and subsequently announced a multi-platform deal with MLB (2021) and partnerships with the Chicago Tribune and Knights of Degen (2022). The iOS app is published by Better Collective USA, Inc.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsBetter Collective, a European sports betting media group, agreed to acquire 100% of the shares of Action Network, Inc. for $240 million on a cash and debt free basis. The brand, content and product offerings were to continue unchanged, and roughly 100 employees joined Better Collective.
$240M source ↗
Better Collective closed the $240m purchase, the largest deal in its history. The majority of the price was paid in cash, alongside $11.4m in new Better Collective shares issued at SEK231.35 per share; $10m of the cash payment was deferred.
$240M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Actionnetworkactionnetwork.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Actionnetwork do?
- US sports betting media and app company offering odds, picks, analysis and bet tracking; owned by Better Collective since 2021.
- Who are Actionnetwork's investors?
- Actionnetwork's investors include RSE Ventures, The Chernin Group (TCG Crypto).