Illoca
San Ramon, US · Founded 2024 · 28 employees on LinkedIn · 6 known investors
Illoca builds Tracing Paper, a design tool that enables architects and designers to sketch, markup, and iterate on designs through a more natural workflow rather than rigid command-based interfaces. The platform is aimed at design professionals who need to express intent directly and reduce production overhead in their creative process.
Also known as illoca · Illoca, Inc.
Founders & leadership
Illoca was founded in 2024 by Chiaowei Yu and Chin-Yi Cheng.
Investors · 6
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$13M disclosed across 1 of 2 rounds · 2026
- $13MSeedMay 2026 · 4 sources
Bessemer Venture Partners (lead), AIX Ventures, Alt Ventures, Root Ventures, SH Fund
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Illoca, Inc. is an AI-native design software company headquartered at 3001 Bishop Dr #300, San Ramon, California. It develops tools that let architects and engineers move from informal inputs — hand sketches, bubble and spatial diagrams, reference photos, existing plans, and natural-language instructions — to structured, editable architectural geometry, rather than working through conventional command- and button-driven CAD and BIM interfaces.
Its first product, Illoca Tracing Paper, is described as an intelligent canvas with two modes: Ideate, where a rough sketch or verbal prompt becomes an entry point for architectural drawings, and Iterate, where redlines and markups drive real-time updates to geometry and documentation. Advertised capabilities include converting sketches and plans into editable floor plans (Augmented Sketch), generating BIM-compatible 3D massing (Adaptive Massing), producing or completing floor plan options from prompts (Prompted Plans), agent-executed layout edits from markups (Agentic Refinement), and facade option generation (Instant Facades). Finished work can be exported into Autodesk Revit. A second tool, Plamo, is a browser-based cross-disciplinary modeling product that converts text, photos or plans into editable parametric 3D models exportable as Rhino, Grasshopper or GLB files in organized layers.
The company frames the problem it addresses in terms of production overhead in architectural practice, citing figures that architects spend roughly 60 percent of their workweek on production, translation and rebuilding rather than design — more than 1,300 hours per architect per year, which it characterizes as a $720 billion "Production Tax" within a $12 trillion global construction industry.
Founding story
Illoca was founded in 2024 by Chin-Yi Cheng (CEO) and Chiaowei Yu (COO). Cheng worked on generative AI for design and architecture in research roles at Google DeepMind and the Autodesk AI Lab; Yu led the Building Information Modeling team at Tesla, delivering large-scale manufacturing and R&D facilities, and previously worked on complex healthcare projects. The pair combined research and practitioner perspectives on where existing design tools break down and set out to build the generative interface they had wanted during their careers.
Business model
Illoca sells access to its AI design tools on a subscription basis with a credit-based usage system shared across Tracing Paper and Plamo. Credits are consumed only for agent tasks such as image generation, agent chats and edits, floor plan and 3D massing generation, and exports; navigation, sketching and interface use are not charged. Enterprise engagements add custom agents, security controls, custom-trained models, zero-data retention, SLAs and custom legal terms.
Published tiers are a free plan (100 credits refreshing monthly, plus 1,000 starter credits at signup), Explore at $29.99 per person per month with 3,000 monthly credits and higher generation and export quotas, Team at $59.99+ per team per month adding pooled usage, multiplayer collaboration, permissions and billing management, SSO and license management, and Enterprise at custom pricing. In Tracing Paper, image generation and agent chats cost 10 credits each, agent edits typically 5-50 credits, floor plan generation 15-150, 3D massing 10-120 and exports 10-100. Plamo charges per round, with most generations or edits costing 100-150 credits.
Traction
Named early partners and adopters include Kajima Corporation, one of the largest global design and construction firms, whose Chief Architect Yasuhiro Nakano stated the tool lets its team iterate through multiple options quickly while preserving architectural intent. The company says Illoca turns weeks of design work into days. Funding of $13 million in Seed capital was announced in May 2026.
Latest developments
Following the May 2026 Seed round, proceeds were earmarked for expanding the engineering team, advancing the AI design engine and expanding operations and product development. The company's site now markets two products, Tracing Paper and Plamo, with a shared credit balance, published subscription pricing, and a waitlist for the Team tier.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Illoca positions itself as an intelligent interface for architectural design serving the AEC segment of a $12 trillion global construction industry, in a market it characterizes as dominated by legacy CAD and BIM paradigms dating to 1990s software. Its lead investor frames the investment within a thesis on AI for the built world, citing rising demand for housing, hospitals, data centers and resilient infrastructure.
Illoca contrasts its approach with generic image-generating AI, which produces static visuals without architectural intent, and with conventional CAD/BIM software, which requires manual translation of ideas into models. Its stated design philosophy is human-in-the-loop: users direct work through redlines, markups and plain descriptions rather than prompt engineering, while agents handle production tasks and professional judgment remains with the user. Its investor describes Tracing Paper as the first tool to make generative technology feel workable for schematic and detailed design, returning fully editable 2D or 3D models from sketches, bubble diagrams or renderings.
Technology
The products are positioned as AI-native rather than image-based: instead of static pixels, they generate structured, parametric 2D and 3D schematics from natural inputs, with multi-agent execution of user-marked intent and real-time updates to geometry and documentation. Press coverage describes combining large language models with geometric kernels to achieve the precision, code compliance and constructability that purely generative image tools lack. Interoperability includes export to Autodesk Revit and, for Plamo, Rhino, Grasshopper and GLB. The company states customer sketches, prompts, project models and 3D geometry are not used to train its models, and that users retain ownership of outputs.
Go-to-market
Self-serve signup with a free tier and starter credits leads into paid individual subscriptions, a waitlist for the Team plan, and direct contact for Enterprise deals. The company also works with early partners and adopters in large design and construction firms, and uses product demo videos and an open letter to the profession on its site as positioning material.
Architects, engineers and design professionals, plus architecture, engineering and construction firms; the Team and Enterprise tiers target studios and larger practices, and terms of use explicitly permit use in delivering professional architecture, design, engineering or construction services to clients.
Geography
Headquartered in San Ramon, California, United States, with browser-delivered products; named early partner Kajima Corporation is a global design and construction firm.
History
Founded in 2024 and based in San Ramon, California, the company launched Tracing Paper as its first product and announced a $13 million Seed round led by Bessemer Venture Partners on May 6, 2026, with participation from AIX Ventures, Root Ventures and Alt Ventures. It later added Plamo, a browser-based parametric 3D modeling tool, alongside Tracing Paper, and published version 1.1 of its Terms of Use effective August 4, 2026.
Risks & controversies
Coverage notes that precision has been the central obstacle to applying generative AI in architecture, since building modeling requires millimeter accuracy, code compliance and structural integrity, making the technical problem harder than in other generative domains. One source carrying the funding announcement labels it a paid press release.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsIlloca announced $13 million in Seed financing led by Bessemer Venture Partners with participation from AIX Ventures, Root Ventures and Alt Ventures, to be used for expanding its engineering team, advancing its AI-native design engine and expanding operations and product development.
$13M source ↗
Kajima Corporation, a large global design and construction firm, was named an early partner using Illoca for early-stage design exploration; Kajima Chief Architect Yasuhiro Nakano commented on iterating through multiple options while preserving architectural intent.
Illoca launched its first product, Illoca Tracing Paper, an intelligent canvas that generates and refines 2D and 3D architectural designs from sketches, markups and natural language, with export to Autodesk Revit.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Illocailloca.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Illoca do?
- Illoca builds AI-native design tools that turn architects' sketches, markups and prompts into editable 2D plans and 3D models.
- Who founded Illoca?
- Illoca was founded by Chiaowei Yu, Chin-Yi Cheng in 2024.
- Who are Illoca's investors?
- Illoca's investors include Bessemer Venture Partners, Root Ventures Manager, Llc, AIX Ventures, Alt Ventures, Root Ventures.
- How much funding has Illoca raised?
- Illoca has disclosed $13M raised across 1 of its 2 known rounds.
- Where is Illoca headquartered?
- Illoca is headquartered in San Ramon, US.


