i-Brain Tech

i-BrainTech develops a neuroscience-based visualization and neurofeedback training platform for athletes. The system presents a video game that the user controls exclusively through brain impulses, captured by EEG sensors, without physical movement; the athlete performs "mental reps" intended to strengthen the neural pathways involved in focus, decision-making, motor control and execution.

The platform is positioned around three use cases: return-to-play after injury, where motor visualization training is described as counteracting neuromuscular inhibition and preserving motor skills; player development, where athletes rehearse position-specific drills and target weaknesses such as weaker-foot execution without added physical load; and cognitive assessment, where brain data is used to characterize traits such as mental resilience and endurance to support player management. The company also offers a Rehab software feature aimed at the return-to-play process.

The product is delivered as a kit combining a dry-electrode, adjustable EEG headset and a portable wireless EEG amplifier, working with any PC or Mac, plus a subscription training plan. The company cites published literature on neurofeedback in sport (reviews in Sports, Brain Sciences and the Journal of the American Board of Sport Psychology) as the scientific basis for its approach.

Business model

i-BrainTech sells a hardware-plus-software training system: a Brain Sensory Kit consisting of an EEG headset and amplifier, bundled with a subscription training plan. Consumer plans are licensed per athlete and offered in 3-month ($150), 6-month ($246, listed at $41/month) and 12-month ($300 today, renewing at $300/year) terms, with the kit priced at $349 and optional paid add-ons: Core+ at $99 (1-on-1 onboarding plus personalized performance reports) and Premium at $799 (adds a preconfigured tablet and a dedicated account manager). Separate coach and club plans are offered for teams, and purchases carry a 30-day money-back guarantee.

Recurring subscription revenue from per-athlete training plans plus one-time hardware sales of the EEG kit and optional service add-ons; team and club licensing is handled through direct sales.

Traction

Real Sociedad reports completing over 400 training sessions with the system, and a CD Leganés rehabilitation specialist reports around 80 sessions with about eight injured academy players. Pafos FC states it runs two weekly sessions per academy player, and S.L. Benfica's head of physiotherapy reports use within the club academy. The company also cites an Innovation of the Year award won with Juventus FC.

Latest developments

The company has introduced a direct-to-consumer store offering the Brain Sensory Kit with monthly training plans and Core+/Premium add-ons, and has added a Rehab software feature supporting the return-to-play process. It is also advertising upcoming openings across software development (full-stack web, backend, Unity), data science and product/customer roles.