Huel
Not stated, GB · Founded 2015 · 672 employees on LinkedIn · 2 known investors
Find your way into Huel
148 people in our graph share verified history with the Huel team — schools, employers, funds. One of them is your warm intro.
Leonard Picardounlockedknows Julian Hearn · together at Huel (overlapped)
×6knows the team · via Starbucks
×2knows the team · via Tesco.com
×3knows the team · via Bournemouth University
Huel produces nutritionally formulated ready-to-drink beverages and powders designed to supplement daily nutrition with concentrated vitamins, minerals, and plant-based ingredients. The company markets these products as convenient functional drinks for consumers seeking to fill nutritional gaps in their diet.
Founders & leadership
Huel was founded in 2015 by Julian Hearn.
JH

Julian HearninFounder and CMO (Chief Marketing Officer)Julian Hearn founded Mash Up Media, an online marketing company that grew to several million pounds in revenue before being acquired by Internetbrand, and later founded Huel in 2014, a nutritional beverage and supplement company.
Investors · 2
Funding
SEC filings, press & company announcements$24M disclosed across 1 round · 2022
- $24MraisedDec 2022 · 2 sources
Highland Europe (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
WEEKEND READ:The Business of Huel: From a Garage to a €1 Billion Exit - European Business Magazineeuropeanbusinessmagazine.com · Aug 2026Frequently asked questions
- What does Huel do?
- Huel produces nutritionally formulated ready-to-drink beverages and powders designed to supplement daily nutrition with concentrated vitamins, minerals, and plant-based ingredients. The company markets these products as convenient functional drinks for consumers seeking to fill nutritional gaps in their diet.
- Who founded Huel?
- Huel was founded by Julian Hearn in 2015.
- Who are Huel's investors?
- Huel's investors include A-Rod Corp, Highland Europe.
- How much funding has Huel raised?
- Huel has disclosed $24M raised across 1 round.
- Where is Huel headquartered?
- Huel is headquartered in Not stated, GB.


