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Hubla

YC S20

São Paulo, BR · Founded 2020 · 86 employees · 7 known investors

Find your way into Hubla

555 people in our graph share verified history with the Hubla team — schools, employers, funds. One of them is your warm intro.

Garry Tanunlockedknows Bernardo Reis · together at Y Combinator (overlapped)
×10knows the team · via Y Combinator
knows the team · via University of San Francisco

Hubla is a payment and commerce platform that provides checkout solutions, upsell tools, membership areas, and sales recovery features for digital businesses. The platform serves online merchants and entrepreneurs in Brazil with transaction processing, merchant support, and performance optimization tools.

Also known as ChatPay

E-commerceEnterprise SoftwareFintechSaaSSales TechPaymentsBrazilLatin AmericaPartly Remote

Founders & leadership· Y Combinator alumni (S20)

Hubla was founded in 2020 by Arthur Alvarenga, Breno Oliveira, Bernardo Reis, and Raphael Capelão.

AAArthur Alvarenga
Arthur AlvarengainCEO & Co-founderArthur Alvarenga has background in software engineering and product design.
BOBreno Oliveira
Breno OliveirainFounderHe has worked in product and software development since the early 1990s and previously co-founded RBM Solutions, a performance marketing company focused on pay-per-install campaigns.
BRBernardo Reis
Bernardo ReisinCo-FounderBernardo Reis has developed Android, server, and web applications using Kotlin, Java, Python, Flutter, and React.
RCRaphael Capelão
Raphael CapelãoinCo-founder · CofundadorHe previously founded ChatPay, a monetization tool for content creators on messaging platforms, and was accepted into Y Combinator in 2020; he holds a degree in mechanical engineering.

Investors · 7

big_bets$300K – $2M
Kaszek VenturesMontevideo
Y CombinatorSan Francisco · $500K
FJ Labsreported · 2 sourcesNew York · $100K – $3M

Also in the syndicate · 3

Big BetsKaszekleadKevin Efrusy

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 1

by search overlap
Payabli3 shared keywordsPayabli offers an embedded payments platform with APIs and components that let software and SaaS companies add pay-in, pay-out, and payment operations capabilities to their products. It helps software providers embed and monetize financial services and payment processing within their applications.

Companies competing with Hubla for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Investida da Kaszek, Hubla bate breakeven e mira R$ 2B em GMV - Startupsstartups.com.br · Apr 2026Hubla Raises $11 M to Help Influencers Monetize Their Contentbloomberglinea.com · Nov 2021Hubla Raises $11 M to Help Influencers Monetize Their Contentbloomberglinea.com · Nov 2021Hubla Tecnologia Funding | Complete Analysis | Extruct AIextruct.ai · Apr 2020

Frequently asked questions

What does Hubla do?
Hubla is a payment and commerce platform that provides checkout solutions, upsell tools, membership areas, and sales recovery features for digital businesses. The platform serves online merchants and entrepreneurs in Brazil with transaction processing, merchant support, and performance optimization tools.
Who founded Hubla?
Hubla was founded by Arthur Alvarenga, Breno Oliveira, Bernardo Reis, Raphael Capelão in 2020.
Who are Hubla's investors?
Hubla's investors include big_bets, Kaszek Ventures, Y Combinator, FJ Labs.
Where is Hubla headquartered?
Hubla is headquartered in São Paulo, BR.