Hubcycle

Hubcycle is an Avignon, France-based company that upcycles secondary flows from agro-industrial processing into new raw materials for the food and personal care industries. It identifies the parts of fruits, vegetables, spices and other plants that a given factory does not use — fruit peels, off-grade vegetables, oil pressing residues, powders that are too fine or too coarse — and characterises the molecules and functionalities they contain so they can be sold as inputs to other industries. Outputs include spices, flours, juices and aromas.

The company operates as a platform connecting industrial suppliers of by-products with industrial buyers of ingredients, breaking down production chains to locate unused resources. Each by-product source is described by around 800 data points, and the company runs a laboratory used to characterise by-products for different industrial applications. It is classified in the recycling/cleantech segment with a B2B model and, as of 2024 disclosures, employed between 11 and 50 people.

Hubcycle positions its offer around cost as well as environmental performance: it states its upcycled ingredients are on average 30% cheaper than standard ingredients, and it addresses an estimated 290 million tons of factory waste generated annually.