How Good
Brooklyn, US · Founded 2011 · Delaware corporation · 51 employees on LinkedIn · 9 known investors
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HowGood provides a product carbon footprinting and Scope 3 emissions reporting platform for the food and beverage industry, helping companies measure emissions and support reduction and climate target strategies. It is used by major global food companies to power their sustainability initiatives.
Founders & leadership
How Good was founded in 2011 by Alexander Gillett, Arthur Gillett, and R. Alexander Gillett.


Board


Investors · 9
How we know: Astanor Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Contour Venture Partners's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: FirstMark Capital's portfolio page · Not right? Tell us
How we know: Gotham Gal Ventures's portfolio page · Not right? Tell us
How we know: Great Oaks Venture Capital's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$12.9M disclosed across 3 rounds · 2012–2021
▶$7.2MraisedJan 2021 · 14 investors · OtherRule 506(b)
- Matt GorinDirector
- Arthur GillettExecutive Officer, Director
- Alexander GillettExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $8M
- Amount sold
- $7.2M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.2MraisedJul 2020 · 14 investors · OtherRule 506(b)
- Matt GorinDirector
- Alexander GillettExecutive Officer, Director
- Arthur GillettExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $5.2M
- Amount sold
- $5.2M
- First sale
- Feb 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$470KraisedFeb 2012 · 4 investors · OtherRule 506(b)
- R. Alexander GillettExecutive Officer, Director
- Arthur GillettExecutive Officer, Director
- Joshua MailmanDirector
- Offering amount
- $500K
- Amount sold
- $470K
- First sale
- Jan 2012
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 3
Companies working in the same space as How Good.
Frequently asked questions
- What does How Good do?
- HowGood provides a product carbon footprinting and Scope 3 emissions reporting platform for the food and beverage industry, helping companies measure emissions and support reduction and climate target strategies. It is used by major global food companies to power their sustainability initiatives.
- Who founded How Good?
- How Good was founded by Alexander Gillett, Arthur Gillett, R. Alexander Gillett in 2011.
- Who are How Good's investors?
- How Good's investors include Astanor Ventures, Contour Venture Partners, Danone Manifesto Venture, Doon Capital, FirstMark Capital, Gotham Gal Ventures, Great Oaks Venture Capital, PINC and 1 more.
- How much funding has How Good raised?
- How Good has disclosed $12.9M raised across 3 rounds.
- Where is How Good headquartered?
- How Good is headquartered in Brooklyn, US.








