/Companies

How Good

Brooklyn, US · Founded 2011 · Delaware corporation · 51 employees on LinkedIn · 9 known investors

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HowGood provides a product carbon footprinting and Scope 3 emissions reporting platform for the food and beverage industry, helping companies measure emissions and support reduction and climate target strategies. It is used by major global food companies to power their sustainability initiatives.

Founders & leadership

How Good was founded in 2011 by Alexander Gillett, Arthur Gillett, and R. Alexander Gillett.

AGAlexander Gillett
Alexander GillettCo-founder · CEOAlexander Gillett is co-founder and CEO of HowGood, a platform providing product carbon footprinting and Scope 3 emissions reporting for the food and beverage industry. He has contributed to sustainability initiatives including the Sustainable Markets Initiative Agribusiness Task Force Global Action Plan.
AGArthur Gillett
Arthur GillettCo-founder · Chief Research Officer (CRO)
RAR. Alexander Gillett
R. Alexander GillettCo-founder · CEOR. Alexander Gillett is co-founder and CEO of HowGood, a SaaS platform that provides product carbon footprinting and Scope 3 emissions reporting for the food and beverage industry. He has contributed to sustainability initiatives including the Sustainable Markets Initiative Agribusiness Task Force Global Action Plan and participates in industry organizations focused on climate and biodiversity targets.

Board

MGMatt Gorin
Matt GorinBoard directorManaging Partner at Contour Venture Partners
RHRichard Heitzmann
Richard HeitzmannBoard directorFounder and Partner at FirstMark Capital
JM
Joshua MailmanBoard director

Investors · 9

Reported raises · per SEC filings

Form D private placements

$12.9M disclosed across 3 rounds · 2012–2021

▶$7.2MraisedJan 2021 · 14 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Matt GorinDirector
  • Arthur GillettExecutive Officer, Director
  • Alexander GillettExecutive Officer, Director
  • Richard HeitzmannDirector
Offering amount
$8M
Amount sold
$7.2M
First sale
Jan 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.2MraisedJul 2020 · 14 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Matt GorinDirector
  • Alexander GillettExecutive Officer, Director
  • Arthur GillettExecutive Officer, Director
  • Richard HeitzmannDirector
Offering amount
$5.2M
Amount sold
$5.2M
First sale
Feb 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$470KraisedFeb 2012 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • R. Alexander GillettExecutive Officer, Director
  • Arthur GillettExecutive Officer, Director
  • Joshua MailmanDirector
Offering amount
$500K
Amount sold
$470K
First sale
Jan 2012
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

Companies working in the same space as How Good.

Frequently asked questions

What does How Good do?
HowGood provides a product carbon footprinting and Scope 3 emissions reporting platform for the food and beverage industry, helping companies measure emissions and support reduction and climate target strategies. It is used by major global food companies to power their sustainability initiatives.
Who founded How Good?
How Good was founded by Alexander Gillett, Arthur Gillett, R. Alexander Gillett in 2011.
Who are How Good's investors?
How Good's investors include Astanor Ventures, Contour Venture Partners, Danone Manifesto Venture, Doon Capital, FirstMark Capital, Gotham Gal Ventures, Great Oaks Venture Capital, PINC and 1 more.
How much funding has How Good raised?
How Good has disclosed $12.9M raised across 3 rounds.
Where is How Good headquartered?
How Good is headquartered in Brooklyn, US.