How Good
Brooklyn, US · Founded 2011 · Delaware corporation · 8 known investors
HowGood provides a product carbon footprinting and Scope 3 emissions reporting platform for the food and beverage industry, helping companies measure emissions and support reduction and climate target strategies. It is used by major global food companies to power their sustainability initiatives.
Founders & leadership
How Good was founded in 2011 by Alexander Gillett and Arthur Gillett.
AG
Alexander GillettCo-founder
AG
Arthur GillettCo-founder
RA
R. Alexander GillettNamed on SEC filing
JM
Joshua MailmanNamed on SEC filing
Board
MG
RH
Investors · 8
Reported raises · per SEC filings
Form D private placements$12.9M disclosed across 3 rounds · 2012–2021
▶$7.2MraisedJan 2021 · 14 investors · OtherRule 506(b)
▶$7.2MraisedJan 2021 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Matt GorinDirector
- Arthur GillettExecutive Officer, Director
- Alexander GillettExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $8M
- Amount sold
- $7.2M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.2MraisedJul 2020 · 14 investors · OtherRule 506(b)
▶$5.2MraisedJul 2020 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Matt GorinDirector
- Alexander GillettExecutive Officer, Director
- Arthur GillettExecutive Officer, Director
- Richard HeitzmannDirector
- Offering amount
- $5.2M
- Amount sold
- $5.2M
- First sale
- Feb 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$470KraisedFeb 2012 · 4 investors · OtherRule 506(b)
▶$470KraisedFeb 2012 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- R. Alexander GillettExecutive Officer, Director
- Arthur GillettExecutive Officer, Director
- Joshua MailmanDirector
- Offering amount
- $500K
- Amount sold
- $470K
- First sale
- Jan 2012
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Wri28 shared keywordsThe World Resources Institute (WRI) is a global research organization whose experts and staff work on food and land use, energy, cities, climate, economics, finance, and governance. It operates with over 2,000 staff across more than a dozen focus countries and partners in over 50 nations.
Watershed26 shared keywordsWatershed builds a sustainability AI platform that combines climate science and emissions data with AI to help companies measure, report, and reduce their environmental impact. The platform serves enterprises, financial institutions, and brands across all industries seeking to decarbonize and address climate risk.
Arbor26 shared keywordsArbor is a carbon accounting and sustainability reporting platform that automates product-level and Scope 1, 2, and 3 emissions calculations. It generates GHG Protocol-compliant reports to help companies meet regulations such as CSRD, CBAM, SEC, and CDP.
Companies competing with How Good for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does How Good do?
- HowGood provides a product carbon footprinting and Scope 3 emissions reporting platform for the food and beverage industry, helping companies measure emissions and support reduction and climate target strategies. It is used by major global food companies to power their sustainability initiatives.
- Who founded How Good?
- How Good was founded by Alexander Gillett, Arthur Gillett in 2011.
- Who are How Good's investors?
- How Good's investors include Astanor Ventures, Contour Venture Partners, Danone Manifesto Venture, Doon Capital, FirstMark Capital, Great Oaks Venture Capital, PINC, Working Capital Fund.
- How much funding has How Good raised?
- How Good has disclosed $12.9M raised across 3 rounds.
- Where is How Good headquartered?
- How Good is headquartered in Brooklyn, US.