Fundraising Fox

Hotjar

3 known investors

hotjar.com β†—

Hotjar provides website behavior analytics tools including heatmaps, session recordings, surveys, and feedback for teams building and improving websites and digital products. Founded in 2014 and now part of Contentsquare, it serves customers globally as part of an experience intelligence platform.

Data & InfrastructureMarketing TechSaaS

Investors Β· 3

Competitors Β· 10

by search overlap
Contentsquare530 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
SEMrush356 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Uxcam335 shared keywordsUXCam provides mobile app analytics and session replay that automatically detects crashed sessions and integrates with crash log tools like Firebase Crashlytics. It helps product and analytics teams identify user struggles, troubleshoot issues, and understand app engagement.
Similarweb284 shared keywordsSimilarweb provides web analytics showing traffic market share across mobile, desktop, and tablet platforms, including device traffic trends and top platforms by country. It serves businesses analyzing digital audience and regional traffic data.
SE Ranking248 shared keywordsSE Ranking is an AI-powered SEO platform for agencies and in-house SEO teams, offering rank tracking, keyword and backlink research, competitor analysis, and AI search visibility monitoring across engines like ChatGPT, Gemini, and Perplexity. It also provides local marketing tools, white-label reporting, lead generation, and API/integration access for client management and workflow automation.
Ahrefs245 shared keywordsAhrefs is an SEO and marketing platform that provides tools and data for keyword research, competitor analysis, content creation, site auditing, rank tracking, and monitoring brand visibility across search engines and AI chatbots. It serves marketers and enterprises, offering an API, custom dashboards, and AI-driven insights for improving search rankings and traffic.
Amplitude240 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
Atlassian230 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.
Statcounter219 shared keywordsStatcounter provides website analytics and visitor tracking software that displays traffic data, user behavior, and engagement metrics in a simple interface. The service serves website owners, small businesses, and content sites seeking to understand visitor patterns and optimize site performance.
MonsterInsights215 shared keywordsMonsterInsights is a WordPress plugin that connects websites to Google Analytics without coding, providing dashboards for audience, behavior, content, and eCommerce metrics. It targets business owners, marketers, and developers running WordPress sites.

Companies competing with Hotjar for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Hotjar do?
Hotjar provides website behavior analytics tools including heatmaps, session recordings, surveys, and feedback for teams building and improving websites and digital products. Founded in 2014 and now part of Contentsquare, it serves customers globally as part of an experience intelligence platform.
Who are Hotjar's investors?
Hotjar's investors include LSP (Life Sciences Partners), Maven Capital Partners, Scottish Enterprise.