Homeward Health
185 employees on LinkedIn · 2 known investors
Homeward Health provides in-home and virtual primary care and care coordination services for Medicare Advantage patients, helping with appointment scheduling, health advocacy, insurance navigation, and access to community resources.
Also known as Homeward · Homeward Health Inc.
Investors · 2
Company profile
researched Aug 2026Homeward Health is a rural healthcare delivery company that partners with health plans, local providers and community organizations to connect people in rural areas to clinical care and community resources. Its model combines local care teams (nurses, physicians and community health workers), care navigators, and technology used to identify members who need care and route them to services. Members retain their existing primary care provider; Homeward positions its clinicians as an extension of that provider outside the office, sharing information back to the PCP and supporting the PCP's care plan [2][3].
Services are delivered through four modalities: in-home visits for the highest-need patients, virtual video and telephonic visits (including scheduled routine care and 24/7 same-day and urgent care), community-based care delivered through frequently visited local locations such as pharmacies, churches and assisted living facilities, and Homeward's own physical clinics. Service categories include medical assessments (home assessments, equipment set-up, medication reviews), transitions of care after emergency room visits or hospital stays, support for disengaged, home-bound or chronically ill patients, and care optimization covering appointment coordination, medication adherence and follow-up care. Homeward also connects members to local resources for transportation and mobility, nutrition and lifestyle support (meal planning, food deliveries, exercise programs, coaching), household assistance, home care and benefits navigation including durable medical equipment and over-the-counter benefits [2][5].
Homeward is incorporated as a public benefit corporation, with a stated public benefit purpose of providing comprehensive healthcare services and solutions to populations and areas that have lacked access to quality healthcare in order to reduce health disparities and improve health outcomes. It is a certified B Corporation, having been assessed by B Lab on social and environmental performance, accountability and transparency [3]. External coverage describes Homeward as San Francisco-based, operating an AI-powered platform that connects members to care and to local resources addressing social determinants of health [6].
Business model
Homeward contracts with Medicare Advantage health plans and takes full financial accountability for clinical outcomes and total cost of care for members in rural areas. It works with plans to expand access, improve care and manage costs by assuming full medical loss ratio (MLR) risk without delegation of traditional health plan services, and offers guaranteed financial performance on a full-risk basis. Stated deliverables to plans include HEDIS gap closure, complete and accurate risk coding, CAHPS and quality metric improvement, access to care, county-specific engagement and navigation, advanced data analytics and total cost of care containment [5][6].
Revenue is derived from full-risk arrangements with health plan partners, in which Homeward assumes medical loss ratio risk and financial accountability for the total cost of care and clinical outcomes of covered members [5][6].
Traction
Public sources do not disclose member counts or revenue. Homeward lists recognitions including B Corp certification, Great Place to Work certification for 2025-2026, inclusion in Fast Company's 2025 Most Innovative Companies, Inc. Magazine's 2025 Female Founders 500, and an HLTH 2024 Health Equity Best in Class designation. It operates two disclosed Michigan clinics and has partnerships with health plans and with Strive Health for kidney care [0][2][3][4].
Latest developments
On 2026-08-20, Home Health Care News reported that Cityblock had signed a definitive agreement to acquire Homeward Health in an all-stock transaction, announced in a blog post by Cityblock CEO and co-founder Toyin Ajayi. Cityblock simultaneously announced the close of a $116 million Series E round led by General Catalyst, bringing Cityblock's total investor funding to approximately $1 billion. Cityblock framed the deal as adding rural and Medicare Advantage reach to its urban Medicaid and dual-eligible business. Separately, Homeward's website promotes support for Rural Health Transformation Program initiatives [0][6].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Homeward positions itself as a purpose-built rural care delivery model, contrasting with traditional models it says do not effectively serve rural populations. Its published framing of the market cites statistics that 61% of primary care Health Professional Shortage Areas are rural, more than 40% of rural hospitals are at high risk of closure, a 23% higher mortality rate in rural versus urban areas, 89% fewer specialists per person in rural America, and that rural Medicare Advantage members are twice as likely to switch to traditional Medicare. Cityblock's CEO described Homeward's rural capability as complementary to Cityblock's urban Medicaid and dual-eligible experience [3][5][6].
Stated differentiators include a rurally embedded local workforce and care teams drawn from the same geographic communities as members, a multi-modality delivery approach spanning home, virtual, community sites and owned clinics, integration with rather than replacement of existing primary care providers, assumption of full MLR risk without delegation of traditional health plan services, and public benefit corporation status with B Corp certification [2][3][5].
Technology
Homeward states its technology helps identify who needs care and deliver it quickly, and cites an analytics platform used to construct referral networks where health plan partners lack established high-performance networks. Third-party coverage characterizes the company as operating an AI-powered platform that connects members to care and local resources addressing social determinants of health. Care is also delivered via video and telephonic visit capabilities [3][5][6].
Go-to-market
Homeward sells to health plans as a rural care delivery partner under full-risk contracts, and builds referral and trust channels through partnerships with local providers who recommend Homeward as additional support for their patients. It also partners with community locations such as pharmacies, churches and assisted living facilities to reach members, and operates a member-facing intake process beginning with an initial visit that establishes a health baseline and determines needed clinical and community support. Member support runs through a call center (Monday–Friday, 7 a.m.–7 p.m. EST) and a patient portal [2][5].
Health plans (Medicare Advantage), rural primary care providers and practices seeking to extend capacity, and Medicare Advantage members living in rural areas, including chronically ill, home-bound or disengaged patients. Homeward states it accepts BCBS Michigan and Aetna Medicare Advantage plans and does not accept Original Medicare, Original Medicaid, or other Medicare Advantage plans [2][3][5].
Geography
Homeward describes itself as rooted in rural communities across the U.S. and is listed as San Francisco-based in third-party coverage. Its published clinic locations are in Michigan: Marquette (1414 W. Fair Ave, Suite 242, inside the Peninsula Medical Center) and Lansing (836 Centennial Way, Suite 170). Accepted plans listed are BCBS Michigan and Aetna Medicare Advantage [2][4][6].
History
Sources do not state a founding date or founding history. Homeward Health Inc. is organized as a public benefit corporation and certified B Corporation, operates clinics in Michigan, and in August 2026 entered a definitive agreement to be acquired by Cityblock [3][4][6].
Risks & controversies
Third-party coverage frames the transaction against funding pressures affecting value-based providers and organizations serving Medicaid and Medicare Advantage populations. Homeward's own materials note structural rural healthcare risks it operates within, including that more than 40% of rural hospitals are at high risk of closure. The pending all-stock acquisition by Cityblock represents an ownership change whose completion is not confirmed in the sources [3][5][6].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsCityblock announced a definitive agreement to acquire Homeward Health, a rural-focused healthcare company with virtual and in-home services, in an all-stock transaction announced via a blog post by CEO and co-founder Toyin Ajayi. Cityblock said the combination would extend its reach from urban Medicaid and dual-eligible populations into rural and Medicare Advantage populations.
Homeward is a certified B Corporation, assessed by B Lab on social and environmental performance, accountability and transparency.
Homeward partners with Strive Health to support eligible health plan members living with kidney disease, providing 24/7 access to kidney care experts, personalized education and ongoing support. Availability is limited to Homeward members on eligible health plans with applicable diagnoses.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Homeward Healthhomewardhealth.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Homeward Health do?
- Rural-focused value-based care company delivering in-home, virtual, community and clinic-based care for health plan members.
- Who are Homeward Health's investors?
- Homeward Health's investors include ARCH Venture Partners, Human Capital.