Holoride
Founded 2019 · 11 employees on LinkedIn · 6 known investors
holoride develops in-car entertainment technology that adapts media content to a vehicle's movement, aiming to remove the constraints of screen size and travel time for passengers. The company operates at the intersection of automotive, media, and technology.
Also known as holoride AG · holoride GmbH · holoride technologies Europe GmbH · Holoride Technologies Group Pte. Ltd.
Investors · 6
Also in the syndicate · 4
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AApr 2021
Terranet AB (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026holoride develops software that links entertainment content to real-time vehicle data, so that what a passenger sees or hears on a screen or headset is synchronized with the car's acceleration, steering, route and travel time. The stated aim is both to make passenger time more engaging — for example, a game world turning when the car turns — and to reduce the motion sickness that commonly occurs when consuming visual content in a moving vehicle. Content categories include gaming, extended-reality experiences, and geospatial audio formats such as fiction, storytelling, educational content and meditation that respond to location, vehicle movement and user preferences.
The company was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne and Daniel Profendiner together with Audi, which holds a minority stake. It first presented its technology publicly at CES 2019 and initially positioned itself as building an immersive in-vehicle media platform for VR headsets used by back-seat passengers, targeting a market launch in summer 2022 and integration into Audi vehicles from 2022.
Following a restructuring announced by the company, all intellectual property of the former holoride GmbH was transferred to a newly established holding, Holoride Technologies Group Pte. Ltd., headquartered in Singapore, while the core team moved to the subsidiary holoride technologies Europe GmbH in Munich. A further group entity, holoride AG in Vaduz, Liechtenstein, focuses on integrating blockchain technology into the infotainment ecosystem and developing Web3 services for the mobility industry. The product portfolio was realigned to a software suite, planned for launch in early 2025, that supports existing VR formats in moving vehicles and adds smartphones, tablets, and augmented and mixed reality glasses, alongside a proprietary vehicle localization solution integrated into infotainment operating systems or supplied as a retrofit.
Founding story
Founded at the end of 2018 in Munich by Nils Wollny, Marcus Kuehne and Daniel Profendiner together with Audi, which holds a minority stake. Wollny, previously managing director at a European digital agency and then Head of Digital Business at Audi, became CEO. The technology was first unveiled publicly at CES 2019.
Business model
Originally oriented toward consumer in-car XR experiences delivered through partner vehicles and a growing content library. After the restructuring, holoride states a B2B model: it licenses its technology to industrial customers in the mobility, tech, entertainment and tourism sectors, who build and market their own brand-compliant solutions, with holoride acting as general contractor or system integrator and providing turnkey solutions where required.
Licensing of the holoride technology platform and software suite to industrial customers, with system-integration and turnkey delivery services; the company also describes a RIDE token that supports the content ecosystem with customizable and user-authored experiences.
Traction
Named "Best of CES" for its CES 2019 debut (recognitions cited from Tom's Guide, CNET and SlashGear), one of TIME Magazine's "100 Best Inventions of 2019", winner of the SXSW Pitch Entertainment, Gaming & Content category and Best in Show in 2021, a 2023 CES Innovation Awards Honoree, and one of Forbes' "100 Most Consumer-Centric Companies of 2022". It is part of the STARTUP AUTOBAHN powered by Plug and Play innovation platform.
Latest developments
holoride announced a strategic repositioning after restructuring, establishing a Singapore-based holding company with European and Liechtenstein subsidiaries and moving to a B2B licensing model. The founders and shareholders of the new group are long-time investors Jing Jing Xu and Tony Chen together with Nils Wollny, who serves as Group CEO and forms the board with them. A comprehensive software suite extending support from VR to smartphones, tablets and AR/MR glasses was slated for launch in early 2025, alongside expansion of the "holoride-ready" vehicle fleet via infotainment OS integration or retrofit.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as a pioneer in automotive infotainment and describes its offering as the only spatially-aware in-car experience platform, building what it calls the first immersive in-vehicle media platform. It cites an Oliver Wyman study stating that 30-40 percent of consumers in Europe and the US, and 80 percent in China, would switch car manufacturers for a superior infotainment experience.
Synchronization of content with real-time vehicle motion and route, which the company presents as both a novel form of immersion and a means of significantly reducing motion sickness; every journey produces a different in-content experience because driving events alter the virtual world. Support across headsets, smartphones, tablets and AR/MR glasses plus an in-house vehicle localization solution are cited as further distinguishing elements.
Technology
A platform that processes vehicle motion and location data in real time — acceleration, steering, traffic data, route and travel time — and synchronizes it with media content on passengers' personal devices. The company describes combining spatial computing and artificial intelligence with live vehicle data, a proprietary vehicle localization solution that can be embedded in infotainment operating systems or retrofitted, and support for VR, AR and mixed reality glasses as well as smartphones and tablets. As part of its Series A investment, Terranet was to contribute aspects of its VoxelFlow sensor software to generate a low-latency 3D view of the vehicle's environment for XR use.
Go-to-market
Initially pursued market launch through automotive partners, with Audi as shareholder and integration planned in its cars from 2022, plus outreach to the content creator community. Post-restructuring, sales and customer and partner support in the European Economic Area are handled by holoride technologies Europe GmbH, while the Singapore headquarters is intended to ease access to Asian markets; a China branch is planned for sales, with a local development department planned in the medium term. Existing commercial partnerships were expected to continue largely unchanged.
Vehicle passengers as end users; on the commercial side, automotive manufacturers and companies in the mobility, technology, entertainment and tourism sectors that license the platform. Content creators and game developers form a further constituency.
Geography
Founded and originally headquartered in Munich, Germany. Under the new group structure, the holding company is headquartered in Singapore, the operating and development entity holoride technologies Europe GmbH is in Munich, and holoride AG is based in Vaduz, Liechtenstein. A branch in China is planned. The company cites Europe, China and the U.S. as core markets.
History
After its 2018 founding and CES 2019 debut, holoride raised a Series A of EUR 10 million in first closing in May 2021 at a EUR 30 million valuation, led by Terranet AB, and prepared for a market launch in summer 2022 with integration into Audi vehicles. The company later underwent a restructuring: intellectual property of holoride GmbH passed to the newly created Holoride Technologies Group Pte. Ltd. in Singapore, the core team moved to holoride technologies Europe GmbH in Munich, holoride AG was set up in Vaduz for blockchain and Web3 mobility services, and the business shifted to B2B licensing.
Risks & controversies
The company describes its repositioning as having been implemented during a challenging time and as following a restructuring in which the assets of the former holoride GmbH were transferred to a newly established group entity.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 11
launches, deals, and filingsThe company announced that in early 2025 a comprehensive software suite would launch, supporting existing VR formats in moving vehicles and extending to smartphones, tablets and augmented and mixed reality glasses, while scaling the "holoride-ready" vehicle fleet via integration of its proprietary vehicle localization solution into infotainment operating systems or a retrofit solution.
The Singapore headquarters is intended to ease access to Asian markets, with a planned branch in China to handle sales and a local development department planned in the medium term.
All intellectual property of the former holoride GmbH was transferred to the newly established Holoride Technologies Group Pte. Ltd. in Singapore; the core team moved to subsidiary holoride technologies Europe GmbH in Munich, and holoride AG in Vaduz, Liechtenstein was tasked with blockchain integration and Web3 mobility services. The company shifted to a B2B licensing model. Founders and shareholders of the new group are Jing Jing Xu, Tony Chen and Nils Wollny, who became Group CEO.
holoride announced completion of its Series A round with EUR 10 million (~$12 million) in first closing and a EUR 30 million (~$36 million) valuation. Led by Terranet AB, with Multi-Dimensional Connectivity (MDC) Limited, Schell Games, existing shareholder Audi and a syndicate of Chinese financial and automotive technology investors organized by Jingjing Xu. Proceeds were earmarked for hiring, expanding the content creator offering and preparing for market launch.
$12M source ↗
Under the Series A deal, Terranet CEO Pär-Olof Johannesson joined holoride's Advisory Board, and Terranet's Chairman of the Nomination Committee undertook to ensure Nils Wollny's election to Terranet's board.
As part of its investment, Terranet agreed to work with holoride to enhance the real-time in-car XR experience using its sensor software, opening a new vertical for Terranet's VoxelFlow technology by reusing 3D event data for AR and VR applications.
holoride won the SXSW Pitch Entertainment, Gaming & Content category and received the Best in Show award in 2021.
holoride was hailed "Best of CES" four times at CES in Las Vegas in January 2019, with honors cited from Tom's Guide, CNET and SlashGear.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- Holorideholoride.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Holoride do?
- German-founded developer of in-car entertainment technology that syncs XR, gaming and audio content to a vehicle's real-time motion and route.
- Who are Holoride's investors?
- Holoride's investors include Rhinevall Capital, Woodstock Fund.