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Holodia
Techstars '21Zürich, CH · Founded 2014 · 12 employees on LinkedIn · 1 known investors
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HOLOFIT offers virtual reality fitness software compatible with stationary bikes, rowing machines, and ellipticals, as well as bodyweight exercises. The platform targets fitness enthusiasts seeking an engaging workout experience through virtual worlds, coaching, and online competitions.
Also known as HOLOFIT · HOLOFIT by Holodia
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Funding
SEC filings, press & company announcements- Undisclosed amountCrowdfunding RoundSep 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Holodia is a fitness technology company whose main product, HOLOFIT, is a virtual reality fitness application for indoor cardio equipment. The software connects over Bluetooth to rowing machines, stationary bicycles and elliptical machines and places the user in virtual environments where pedalling or rowing drives movement. Supported equipment includes FTMS-Bluetooth machines such as the Concept 2 PM5, TechnoGym SkillRow, StairMaster HIIT Rower, Whipr and WaterRower with the SmartRow or ComModule add-on; bikes and ellipticals without FTMS connect through an add-on cadence sensor (tested models include Garmin Cadence Sensor 2, Magene Gemini 210/S3+, Wahoo and FitCare). Rowers without Bluetooth can be used in a mode that tracks the back-and-forth motion of the headset. A Freestyle mode supports no-equipment bodyweight workouts covering running, rowing, cycling, skiing and combination sessions that add activities such as boxing and squats.
The product offers more than 15 virtual worlds and over 100 workout options across six modes: Journey, Zen Mode, Cardiogoals, Performance, Race Mode against AI opponents, and online Multiplayer. A separate free HOLOFIT Companion mobile app for iOS and Android stores workout history, tracks progression and levels, maintains global and country leaderboards, manages daily and monthly challenges, and exports workout data to Strava, Apple Health and Google Fit. The company states it releases content and feature updates monthly, including new and remastered worlds, game modes and integrations. Alongside individual consumers, Holodia addresses a commercial segment (gyms and facilities) through a separate ordering path on its website.
The company describes HOLOFIT as using proprietary VR technology with training content produced by an in-house design studio, combining effort gamification, adaptive training programmes, AI-based virtual coaching and vSport competitions run either online or on location.
Business model
Holodia sells HOLOFIT as a consumer subscription. Memberships are distributed through the Meta Quest Store and include current content plus monthly content, fitness and feature updates; a seven-day free trial is included with each plan, and a time- and content-limited demo version is also available. The company additionally sells cadence sensors through its website and operates a separate commercial/B2B ordering channel in parallel with the consumer offering.
Recurring subscription revenue from monthly (USD 11.99) and yearly (USD 83.99) HOLOFIT memberships, supplemented by hardware accessory sales such as cadence sensors. The company reported surpassing USD 1 million in annual recurring revenue as of September 2024.
Traction
As of September 2024 the company reported more than USD 1 million in annual recurring revenue and approximately 35% average annual growth over the prior three years, having raised USD 2.5 million to date. The HOLOFIT app is available worldwide on the Meta Quest Store, and the company runs recurring community-wide challenges such as the Great Fall Expedition (November-December 2025) and a New Year Resolution Rally concluding in early 2026, alongside published member case studies.
Latest developments
The company continued monthly content and feature updates and community programming through 2025 and 2026, including the Great Fall Expedition challenge that ran from 10 November to 10 December 2025 and the New Year Resolution Rally that concluded in February 2026. The current HOLOFIT release supports Meta Quest 2, Quest Pro, Quest 3 and Quest 3S. Following the September 2024 opening of its WeFunder community round, stated roadmap priorities are subscriber growth on Meta, v-sport tournaments with live events and competitions, and an AI virtual environment generator supporting user-created content.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Holodia positions HOLOFIT as an indoor cardio fitness platform spanning biking, rowing and running, differentiated by gamified, immersive content rather than by hardware. The company reported roughly 35% average year-over-year growth over the three years preceding September 2024 and more than USD 1 million in ARR, with a stated target of 50,000 active subscribers and over USD 5 million ARR on the Meta platform.
The product works with essentially any rowing machine, bicycle or elliptical rather than requiring proprietary hardware, using FTMS Bluetooth, an add-on cadence sensor, or headset motion tracking as fallbacks. Other stated points of difference include in-house produced virtual worlds, six distinct workout modes, monthly content updates, cross-user multiplayer and leaderboard competition, a companion mobile app with Strava/Apple Health/Google Fit integration, and bodyweight Freestyle workouts for users without equipment.
Technology
HOLOFIT is built for Meta Quest 2, Quest Pro, Quest 3 and Quest 3S headsets and connects to exercise equipment via the Bluetooth FiTness Machine Service (FTMS) standard or via third-party cadence sensors; non-Bluetooth rowers are supported through headset motion tracking. The platform includes multiplayer networking for group training and competition, leaderboards, and, per company materials, AI-based virtual coaching and adaptive training programmes. Stated development plans include an AI virtual environment generator to scale content production and enable user-generated content.
Go-to-market
Distribution is primarily through the Meta Quest Store, supported by a website free trial and direct subscription purchase, a free Companion app on Google Play and the App Store, community challenges and multiplayer events, user testimonial content and a blog, and social channels including LinkedIn, Facebook, Twitter, Instagram and TikTok. A separate commercial track addresses facility operators. In 2024 the company also ran an equity crowdfunding campaign on WeFunder aimed in part at its own customer community.
Home fitness users who own or have access to a rowing machine, stationary bicycle or elliptical and a Meta Quest headset, including users seeking weight loss and adherence to a cardio routine; users without equipment are served by bodyweight Freestyle workouts. The company also markets a commercial offering aimed at gyms and fitness facilities.
Geography
Holodia is listed with a base in Zürich, Switzerland, and is also listed under Denmark in a Nordic startup directory; HOLOFIT is distributed worldwide via the Meta Quest Store and its multiplayer and leaderboard features connect members internationally.
History
The company's VR fitness platform HOLOFIT has been publicly documented since at least 2020 through member stories and community content. It participated in the Techstars accelerator in 2021. By September 2024 it had raised USD 2.5 million from backers including Comcast and angel investors from Apple and Google, and that month opened a community equity crowdfunding round on WeFunder to the public following an earlier friends-and-family round. Product coverage has expanded across successive Meta Quest headset generations, and the company continues to publish monthly content updates and community challenges into 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Holodia.
Timeline · 4
launches, deals, and filingsThe company reported the completion of its New Year Resolution Rally community challenge, stating participants surpassed the shared goal.
A community-wide HOLOFIT challenge that ran from 10 November to 10 December 2025 and, per the company, exceeded its collective goal.
After an earlier Friends & Family round, the company opened its community round on WeFunder to any investor with a $100 minimum, offering tiered perks at $1,000, $5,000, $10,000 and $25,000. Stated use of proceeds: growth on Meta toward 50,000 active subscribers and $5M+ ARR, v-sport tournaments and live events, and an AI virtual environment generator enabling user content creation.
The company states it went through the Techstars accelerator programme in 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Holodiaholodia.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Holodia do?
- Holodia develops HOLOFIT, a subscription VR fitness platform that connects rowing machines, bikes and ellipticals to virtual worlds.
- Who are Holodia's investors?
- Holodia's investors include Techstars.
- Where is Holodia headquartered?
- Holodia is headquartered in Zürich, CH.