Holdbar
Founded 2023 · 80 employees on LinkedIn · 5 known investors
Understory provides a booking and management system designed for experience businesses such as workshops, guided adventures, and camps. The platform handles bookings, payments, marketing, and guest communication for creators and operators in the experience economy.
Investors · 5
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firstminute capitalLondon · $1.3M – $3.8M
People VenturesTaastrup · $270K – $2.2M
SEED Capital DenmarkCopenhagen · $2.1M – $4.3M
Seed Capital LimitedreportedPort Louis
Also in the syndicate · 1
Foundermentlead
Funding
SEC filings, press & company announcements$3.5M disclosed across 1 of 2 rounds · 2023–2024
- $3.5MSeed roundFeb 2024 · 2 sources
Firstminute Capital (lead), Seed Capital (lead)
Source ↗ - Undisclosed amountpre-Seed RoundFeb 2023 · 2 sources
Founderment (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through Holdbar went on to found or lead other companies.
In the news
Frequently asked questions
- What does Holdbar do?
- Understory provides a booking and management system designed for experience businesses such as workshops, guided adventures, and camps. The platform handles bookings, payments, marketing, and guest communication for creators and operators in the experience economy.
- Who are Holdbar's investors?
- Holdbar's investors include firstminute capital, People Ventures, SEED Capital Denmark, Seed Capital Limited.
- How much funding has Holdbar raised?
- Holdbar has disclosed $3.5M raised across 1 of its 2 known rounds.