Fundraising Fox

Holdbar

4 known investors

understory.io ↗

Understory provides a booking and management system designed for experience businesses such as workshops, guided adventures, and camps. The platform handles bookings, payments, marketing, and guest communication for creators and operators in the experience economy.

B2B MarketplacesCreator EconomySaaS

Investors · 4

People VenturesTaastrup · $270K – $2.2M
SEED Capital DenmarkCopenhagen · $2.1M – $4.3M
firstminute capitalreportedLondon · $1.3M – $3.8M
Seed Capital LimitedreportedPort Louis

Funding

SEC filings, press & company announcements

$3.5M disclosed across 1 round · 2024

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Holdbar Raises $3.5 Million in Seed Round | The SaaS Newsthesaasnews.com · Feb 2024Danish startup Holdbar raises $3.5M to digitalize and streamline experience management for tour hosts worldwide - ArcticStartuparcticstartup.com · Feb 2024Aarhus startup raises 24 million DKK: Has only existed for one year - TechSavvytechsavvy.media · Feb 2024Holdbar raises $3.5M to digitise global experience providers and tour operators - Tech.eutech.eu · Feb 2024Holdbar Raises $1 Million in pre-Seed Round | The SaaS Newsthesaasnews.com · Feb 2023Holdbar raises $1 million for experience provider software UX - Tech.eutech.eu · Feb 2023

Frequently asked questions

What does Holdbar do?
Understory provides a booking and management system designed for experience businesses such as workshops, guided adventures, and camps. The platform handles bookings, payments, marketing, and guest communication for creators and operators in the experience economy.
Who are Holdbar's investors?
Holdbar's investors include People Ventures, SEED Capital Denmark, firstminute capital, Seed Capital Limited.
How much funding has Holdbar raised?
Holdbar has disclosed $3.5M raised across 1 round.