Hnry

Hnry (pronounced 'Henry') provides a combined app and accountancy service for self-employed people — contractors, freelancers and sole traders. Customers have their self-employed income paid into a dedicated Hnry Account; the service automatically calculates and deducts the correct tax whenever a payment arrives, pays it to the revenue authority, and passes the remainder on to the customer's own bank account. In New Zealand this covers income tax, GST, ACC levies, student loan repayments and optional KiwiSaver contributions; in Australia it covers income tax, GST, the Medicare Levy, student loan repayments and optional superannuation contributions. Hnry also files income tax and GST returns (or lodges Australian tax returns) on customers' behalf.

Alongside tax automation, the platform includes unlimited invoicing and quoting with automated chasing of late payers, expense management and receipt capture, income allocations to savings, KiwiSaver and investment accounts, card and eCommerce payment acceptance, SMS-to-Pay and POS options, and reports that the company says are accepted by banks and brokers for mortgage and loan applications. Two more recent products are the Hnry Business Mastercard — a debit card linked to a dedicated business account with transactions automatically tracked and reconciled in real time, which the company describes as the first such offering from an accountancy service, and which supports Apple Pay — and Mileage by Hnry, a separate mileage-tracking app that is free to Hnry customers and available at low cost to other sole traders.

The company describes itself as New Zealand's largest accounting service for sole traders and one of Australasia's largest specialist accountancies, serving tens of thousands of sole traders. It also runs advocacy and research work, including the Hnry Sole Trader Pulse, an independent survey of more than 5,000 sole traders conducted over four years.

Founding story

Hnry was founded by Claire and James Fuller, who launched the business in New Zealand in 2017 after experiencing the administrative burden of tax and financial admin as self-employed people themselves. The service began as a simple tool for freelancers and contractors to manage invoicing and tax, launched with a small group of early adopters who signed up to the MVP and helped shape the product. The founders used their own funds and early customer revenue before the company joined Wellington's Lightning Lab / Kiwi FinTech Accelerator in 2018.

Business model

Hnry charges a single usage-based fee rather than subscriptions or hourly accounting fees: 1% plus GST of self-employed income processed through the platform, capped at $1,500 plus GST per year. There is no credit card required at sign-up and customers pay only when they earn. The company states it has never raised its prices, and the fee covers all features, including invoicing, expenses, tax filings and support from its accountants, at no additional cost.

Transactional, pay-as-you-go pricing of 1% +GST of self-employed income routed through the Hnry Account, capped at $1,500 +GST annually, bundling tax calculation and payment, tax return filing, invoicing, expense management and accountant support.

Traction

Hnry serves tens of thousands of sole traders across New Zealand, Australia and the UK and employs more than 150 people, the majority in Wellington. It processes nearly 1% of New Zealand's tax take, Australian market share has grown sevenfold since 2020, and the UK business is growing six times faster than the combined Australasian business since launching in 2025. In the four months to December 2025, Australian sole traders loaded $10 million onto Hnry cards and spent $6.5 million on business expenses. One month after the Mileage app's launch, 20% of Hnry customers were using it, with 75% of users being tradies who had never made a mileage claim. The company holds a Trustpilot rating of 4.8 and 1,253 Google reviews.

Latest developments

In December 2025 Hnry announced an oversubscribed Series C of just over $30 million led by Movac's Growth Fund, its first investment in the company, with existing backer Icehouse Ventures increasing its stake; Movac General Partner Jason Graham joined the board. The company said the round brings total capital raised to nearly $100 million since 2018 and will fund international expansion, particularly in Australia and the UK, and further product development. Other recent developments include the UK launch and formation of a UK team, the release of the Mileage by Hnry tracking app, the addition of Apple Pay support to the Hnry Business Mastercard, and naming-rights sponsorship of Wellington Regional Stadium.