Fundraising Fox

Hireology

Chicago, US Β· Founded 2012 Β· Delaware corporation Β· 169 employees on LinkedIn Β· 5 known investors

Hireology provides hiring and recruitment software designed to help multi-location businesses source, hire, and manage staff consistently across sites. It targets industries such as automotive dealerships, healthcare facilities, and hotels, offering hiring workflow tools and data analytics.

Also known as Hireology, Inc.

Founders & leadership

Hireology was founded in 2012 by Adam Robinson and Michael Krasman.

ARAdam Robinson
Adam RobinsoninCo-founder and CEO
MK
Michael KrasmanSecretary and Director
JE
Jeff EllmanMember and Manager

Board

MK
Michael KrupkaBoard directorManaging Director at Bain Capital Ventures
BPBill Pescatello
Bill Pescatelloin𝕏Board Member2014–2018Investor at Lightbank

Investors Β· 5

Reported raises Β· per SEC filings

Form D private placements

$43.6M disclosed across 6 of 9 rounds Β· 2012–2019

β–Ά$12MraisedApr 2019 Β· 9 investors Β· Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Victor PascucciDirector
  • James PavlikDirector
  • Michael KrupkaDirector
  • Jeffrey EllmanPromoter
  • Michael KrasmanExecutive Officer, Director, Promoter
  • Adam RobinsonExecutive Officer, Director, Promoter
  • Peter DedesExecutive Officer
  • Julie RodgersExecutive Officer
  • Brian SmithDirector
  • Dale PollakDirector
Offering amount
$12M
Amount sold
$12M
First sale
Apr 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$7.3MraisedFeb 2018 Β· 7 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dale PollakDirector
  • Michael KrupkaDirector
  • Michael KrasmanExecutive Officer, Director, Promoter
  • Peter DedesExecutive Officer
  • Jeffrey EllmanPromoter
  • Julie RodgersExecutive Officer
  • Adam RobinsonExecutive Officer, Director, Promoter
  • James PavlikDirector
  • Brian SmithDirector
  • Bill PescatelloDirector
Offering amount
$7.3M
Amount sold
$7.3M
Minimum investment
$1
Proceeds to insiders
$1.3M
First sale
Feb 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$12MraisedJun 2016 Β· 5 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James PavlikDirector
  • Dale PollakDirector
  • Michael KrasmanExecutive Officer, Director
  • Michael KrupkaDirector
  • Adam RobinsonExecutive Officer, Director
  • Brian SmithDirector
  • William PescatelloDirector
Offering amount
$12M
Amount sold
$12M
First sale
Jun 2016
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$10.5MraisedMay 2015 Β· 5 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Adam RobinsonExecutive Officer, Director
  • Michael KrupkaDirector
  • Bill PescatelloDirector
  • Michael KrasmanExecutive Officer, Director
Offering amount
$10.5M
Amount sold
$10.5M
First sale
Aug 2014
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$1.4MraisedJul 2014 Β· 18 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeff EllmanDirector
  • Adam RobinsonExecutive Officer, Director
  • Brad KeywellDirector
  • Michael KrasmanExecutive Officer, Director
Offering amount
$1.6M
Amount sold
$1.4M
Minimum investment
$1.9K
First sale
Jan 2014
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$350KraisedFeb 2012 Β· 5 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Adam RobinsonExecutive Officer, Director
  • Michael KrasmanDirector
  • Jeff EllmanDirector
Offering amount
$1M
Amount sold
$350K
Minimum investment
$25K
First sale
Jan 2012
Incorporated
Limited Liability Company, Delaware, 2012
Federal exemptions
06
Full filing on SEC EDGAR β†—

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Hireology develops applicant tracking and hiring software aimed at organizations that recruit across many locations. The platform spans the full hiring journey: sourcing and attraction (job boards, career sites, employee referrals, QR codes, campaigns), candidate engagement and evaluation (SMS, email, AI/automation, prescreen surveys, interview scheduling), selection and hiring (background checks, offer letters, reference checks, testing, interview guides), workflow management (action center, collaboration tools, requisitions and approvals, mobile app, onboarding, selection manager), and reporting on hiring velocity, hiring steps, sourcing performance, hiring funnel, and user activity. The product integrates with other HR systems such as onboarding and payroll tools to pass data automatically between functions.

The company concentrates on three verticals it describes as having complex hiring needs: retail automotive dealerships, healthcare (including long-term care and senior living), and hospitality. Its positioning emphasizes process consistency across departments, rooftops, properties, and facilities where hiring is typically run by operating managers rather than dedicated recruiters. Earlier descriptions of the platform note the use of data from a company's top-performing employees as a benchmark for evaluating applicants.

Hireology's about page states 150 employees, more than 10,000 platform users, a #8 ranking among G2's best HR products, and 1 million hires facilitated. The company reports being based in Chicago and maintains a board that includes co-founders and investor representatives.

Founding story

Adam Robinson is described as co-founder and CEO (currently titled Chief Hireologist), a recruiting-industry practitioner with over 20 years of experience in hiring and selection management, an author and Inc. columnist, with a BA from the University of Illinois at Urbana-Champaign and an MBA from DePaul University. The company's stated mission at founding was to help businesses hire better and build stronger teams. Founding dates differ across sources: the company's about page says 2010 while a Built In Chicago article says 2011.

Business model

Hireology sells a software platform to employers, marketed via demos and a sales-led process; the sources describe a product suite and enterprise/multi-location customers but do not disclose pricing or contract structure.

Not specified in the available sources beyond the sale of a hiring/applicant tracking software platform to business customers.

Traction

Reported milestones include 100 employees and Inc. 5000 recognition in 2016; 6,500 customers and roughly 50 employees added in the year before the 2019 Series D; more than 7,000 companies served and one in five U.S. dealerships in 2020; a stated pace to reach 1 million customer hires by 2023; and, as currently published, 150 employees, 10,000+ users, and 1 million hires facilitated. Employee testimonials reference a 'record breaking 2024' and product launches in 2025.

Latest developments

The most recent documented milestone is the 2023 launch of Beaker, an AI-powered recruiting assistant, alongside G2 recognition as a leading applicant tracking system. Current site content describes an integrated platform spanning sourcing through onboarding and analytics; employee commentary on the careers page references product launches in 2025.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history, risks & controversies

Market position

Positions itself as a vertically specialized applicant tracking and hiring platform rather than a general-purpose HR suite. Third-party recognition cited by the company includes HRO Today/Human Resources Online rankings as the top talent management technology and top overall quality of service (cited for 2013-2017 and again in 2021), G2 ratings including a #8 placement among HR products and a best true applicant tracking system rating in 2023, Inc. 5000 placements (#94 in 2016, #332 in 2017), and a seventh-place ranking on Crain's Fast 50 in 2019.

Vertical specialization in automotive retail, healthcare, and hospitality, with workflows designed for operating managers who are not professional recruiters, mobile access for managers away from a desk, standardized multi-location processes, and analytics tying hiring activity to outcomes.

Technology

A unified web and mobile hiring platform combining applicant tracking, career sites, candidate communication via SMS and email, automation, background checks and testing, onboarding, and an analytics/insights layer for HR reporting. In 2023 the company introduced Beaker, described as an AI-powered recruiting assistant.

Go-to-market

Website-driven demo requests and a direct sales organization (the careers page lists Sales, Revenue Operations, Marketing, Customer Success, and Corporate Development functions). Distribution is reinforced by integrations and partnerships with adjacent HR and vertical software providers, including Click Boarding for onboarding, Netchex for payroll, and healthcare scheduling vendors ClearCare, AxisCare, AlayaCare, and MatrixCare.

Multi-location and decentralized employers, particularly retail automotive dealerships, healthcare providers including home health care and senior living/long-term care facilities, and hotels and other hospitality operators. As of 2020 the company said it powered hiring for more than 7,000 companies, including one in five U.S. dealerships.

Geography

Headquartered in Chicago, Illinois, United States; the company references customers including U.S. dealerships and describes hires facilitated 'across the globe' without further geographic detail. The careers page notes a remote-friendly, flexible policy alongside an onsite gym.

History

By the company's own timeline, Hireology was founded in 2010. In 2014 it raised a $10 million Series B with Bain Capital Ventures, topped HRO Today's talent management technology and quality-of-service rankings, and integrated with Click Boarding for digital onboarding. In 2016 it reached 100 employees, launched career site functionality, raised a $12 million Series C with Baird Venture Partners, and made the Inc. 5000. In 2017 it launched an insights analytics platform and partnered with Netchex for payroll integration. In 2018 it expanded into healthcare, adding integrations with ClearCare, AxisCare, AlayaCare, and MatrixCare. In 2019 it launched a mobile app and closed a $27 million Series D led by Blue Cloud Ventures with Baird Venture Partners, Bain Capital Ventures and Silicon Valley Bank participating, bringing reported total funding to $60.5 million. In 2020 it added document collection, custom checklists, and offer letter features. In 2021 it acquired employee referral platform EmployUs. In 2023 it launched Beaker, an AI-powered recruiting assistant.

Risks & controversies

No controversies, litigation, or regulatory issues are documented in the available sources. Sources disagree on the founding year (2010 per the company, 2011 per Built In Chicago), and most quantitative claims (user counts, hires facilitated, awards) are self-reported.

Compiled by commissioned research from 8 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
Crain's Fast 50 rankJan 20197 rank
CustomersJan 20207,000 companies
EmployeesJan 2023150 people
G2 ranking among best HR productsJan 20238 rank
Hires facilitatedJan 20231,000,000 hires
Inc. 5000 rankJan 2017332 rank
Platform usersJan 202310,000 users
Total funding raisedJan 2019$60.5M

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Competitors Β· 4

by search overlap

Companies competing with Hireology for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline Β· 15

launches, deals, and filings
Jan 2023
Launch of Beaker, an AI-powered recruiting assistant

Hireology introduced Beaker, described as its first AI-powered recruiting assistant; the platform was also rated best true applicant tracking system on G2.

source β†—

Jan 2021
Acquired employee referral platform EmployUs

Hireology acquired employee referral management platform EmployUs to strengthen referral program capabilities.

source β†—

Jan 2021
Named #1 talent management tech provider and #1 in overall quality of service by HRO Today

source β†—

Jan 2020
Document collection, custom checklists, and offer letter features released

source β†—

Jan 2019
$27 million Series D led by Blue Cloud Ventures

Series D round led by Blue Cloud Ventures with participation from existing investors Baird Venture Partners, Bain Capital Ventures and Silicon Valley Bank; proceeds earmarked for product expansion and entry into healthcare. Reported total funding of $60.5 million.

$27M source β†—

Jan 2019
Mobile app launched for hiring on the go

source β†—

Jan 2018
Expansion into healthcare vertical

Entered the healthcare market focused on home health care and senior living, adding integrations with ClearCare, AxisCare, AlayaCare, and MatrixCare.

source β†—

Jan 2017
Partnership with Netchex for integrated payroll and employee management

source β†—

Jan 2017
Insights analytics platform debuts

Launched an analytics platform to centralize HR reporting and bring data into the recruiting process.

source β†—

Jan 2016
Named to Inc. 5000 list of fastest-growing companies (#94)

source β†—

Jan 2016
$12 million Series C with Baird Venture Partners

$12M source β†—

Jan 2016
Career site functionality launched

source β†—

Jan 2014
HRO Today top ranking in talent management technology and quality of service

Company earned HRO Today's top spot for talent management technology and quality of service.

source β†—

Jan 2014
$10 million Series B with Bain Capital Ventures

Hireology raised $10 million in Series B funding in partnership with Bain Capital Ventures.

$10M source β†—

Jan 2014
Integration with Click Boarding for digital onboarding

Hireology integrated with Click Boarding to add digital onboarding functionality to its platform.

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities Β· 1

corporate structure
HireologyDelaware

In the news

β–ΈResearch sources Β· 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Hireology do?
Chicago-based hiring software company serving multi-location automotive, healthcare, and hospitality employers.
Who founded Hireology?
Hireology was founded by Adam Robinson, Michael Krasman in 2012.
Who are Hireology's investors?
Hireology's investors include Bain Capital Ventures, Baird Venture Partners, Blue Cloud Ventures, Bluestein Ventures, Lightbank.
How much funding has Hireology raised?
Hireology has disclosed $43.6M raised across 6 of its 9 known rounds.
Where is Hireology headquartered?
Hireology is headquartered in Chicago, US.